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	<title><![CDATA[sacramento business journal Resources | BNET]]></title>
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		<title><![CDATA[Direct Mail Becomes Top Marketing Tack]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=56569]]></link>
		<description><![CDATA[Direct mail has made steady gains in recent years while flashier efforts like print, TV and radio advertising and other marketing tools have been showing little to stagnant growth. According to a Direct Marketing Association, direct mail accounts for nearly 46 percent of all general advertising efforts. It's the second-biggest...]]></description>
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		<pubDate>Mon, 06 Jan 2003 00:00:00 -0800</pubDate>
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