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4 Resources for
article and edward lowe foundation and sales
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- How to Write and Execute a Press Release
- When written and designed effectively, a press release can help you increase your sales, give your business greater public exposure, and enhance your company or product image. The article explains the purpose of a Press Release: It describes what's new, different, and exciting about the business or product. Think of...
- White papers 2003-01-01
- Smart Distribution
- Where to sell products? Where target customers can buy them. One can have a great product, but it'll sit in the warehouse unless an effective distribution strategy is cultivated. Customers can't buy the product if they don't know it exists or if they can't find it in the marketplace. Take...
- White papers 2003-01-01
- Value Captures Potential Customers
- Quality-control checkpoints ensure leads are followed up in the most effective and cost-efficient manner. Acquiring customers is perhaps the most important process in any company. The goal: Find potential customers who value what is produced, and sell them the product as efficiently as possible. However, internal battles between marketing and...
- White papers 2003-01-01
- The Art Of Prospecting For Customers
- There are a variety of new tools for reaching out to potential customers, ranging from flashy multimedia presentations to sophisticated selling software. Unfortunately, sizzle too often has become a substitute for substance, and many salespeople have forgotten the basics of prospecting. They're sending out e-mail messages and waiting for prospects...
- White papers 2003-01-01
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