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Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand. Host: Chas Edwards, VP sales, CNET B2B Length: 00:04:20 by BNET staff
ZDNet's Ted Smith offers up tips and tricks for navigating meetings with sales reps. Don't cave in to their schedules, he advises, and take control so that you're buying something rather than ‘being sold.' by BNET staff
Sales reps are highly trained and work with a range of tools and applications. This often leaves buyers disadvantaged when it comes to negotiating. ZDNet's Ted Smith explains how to create a level playing field and get the best deal. by BNET staff