a booklet or pamphlet that contains descriptive information or advertising, for example, in relation to a product or real estate for sale, or an available...
I've been thinking about this for some time and it seems to me that brochures are pretty much as waste of paper and ink, not to mention time and resources. I know that most marketing folk swear by them, but frankly, I don't think that...
A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...
The article asserts that many people have a sales process that often requires a formal proposal in order for a prospect to become a customer. Even with boilerplate templates on word processing and contact management computer programs, complex proposals can take hours--maybe even days in some cases--to prepare. If the...
This article provides 13 ideas about how one can use booklets and brochures to enhance marketing, advertising and sales programs. Some of these steps include: Use brochures to "prove" market position, to clarifymarketing message, need to illustrate a point, make an illustrated letter - combine a brochure with a letter...
The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a salesbrochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and...
From GE Security instead of focusing on the loss of independence an elderly person may fear and deny, the CareGard brochure and video emphasize the independent lifestyle that everyone desires and CareGard supports. To appeal to the target audience, t From GE Security instead of focusing...
A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...
[ILLUSTRATION OMITTED] The Ingredients for the Food Industry Brochure from Grain Processing Corporation GPC presents the attributes and benefits of GPC's multiple lines of ingredients offering a wide range of selective functionality, including pure food starches, maltodextrins, corn syrup solids and corn bran. To request a copy of...
Over a third of those who have contacted AstraZeneca PLC for additional information on its prescription savings program say they originally learned about the initiative from their pharmacist or physician, according to the company. The drag manufacturer's pharmaceutical sales specialists provide pharmacists and other health care specialists with brochures about...
DC asks in his letter on Monday whether there is something he has missed regarding the new Tesco store project. I will try and explain briefly why people are making so much fuss: 1. Its size. The new store will be two-and-a-half times the size of the old...
By 2012, sales of monoclonalantibodies will represent nearly 50% of oncology drug sales, according to anew study by Cutting Edge Information. Successful brands such as Rituxan, Herceptin and Erbitux are all expectedto grow by anywhere from 23% to 80% by 2013. Furthermore, there areseveral monoclonal antibodies, such as Amgen's...
PALO ALTO, Calif. -- Intensifying competition compels microcontroller manufacturers to differentiate their products by promoting factors beyond performance benefits. The microcontroller market's increasing tilt toward standard cores such as the ARM and 8051 further propels efforts towards differentiation. New analysis from Frost & Sullivan (http://www.semiconductors.frost.com),...
LONDON -- Natural replacement remains the single most dominant trigger for new deployment in the installed base of the world enterprise telephony market. Greenfield sites are leapfrogging to IP systems. New analysis from Frost & Sullivan (http://www.enterprise.frost.com), World Enterprise Telephony Markets, finds that the market...
This year, as gas prices surged, Richard Bell mounted a sign in the station he owns: "Attention gas cash customers: FREE 16 oz. fountain drink or 12 oz. coffee with purchase of 10 gallons of gas or more." The goal, says Bell, owner of the Market...
CAPE TOWN, South Africa -- Infectious disease diagnostics markets across east Africa are expanding steadily. This is mainly due to the increasing number of patients on antiretrovirals ARVs and the scaling up of voluntary counselling and testing programmes in the region. New analysis from Frost...
Online Shoppers Benefit from Dynamic, On-Demand Video Tours SAN RAMON, Calif. -- SellPoint, Inc., the leading provider of online video product tours, announced today that the company has been selected by NETGEAR([R]) to produce and syndicate Active Product Tours[TM] for NETGEAR's line of award-winning wireless...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/4c2ff3/the_office_furnitu) has announced the addition of the "The Office Furniture Market in Russia" report to their offering. This research offers a comprehensive picture of the office furniture sector in Russia, providing trends in office furniture production and consumption, office...
New research released last week bypharmaceutical business intelligence firm Cutting Edge Information finds thatthe oncology market is currently dominated by three companies -- Roche, Amgenand Novartis. This new report, "Oncology Market Forecast to 2013," examines the oncologyportfolios and pipelines at the top fourteen companies in oncology. It...
PALO ALTO, Calif. -- Evolving standards in cardiovascular CV care have produced the need for a multi-modality image management platform that integrates patient images and related information. Providers of CV image management systems (CV-PACS) appear set to benefit from this growing need as their products integrate radiology...
PALO ALTO, Calif. -- Trauma fixation devices have evolved over the last decade on the strength of rapid technological changes, novel scientific findings, and varying consumer trends. These developments have turned the spotlight on less-invasive treatment patterns, which, along with advances in plating and nailing systems, are...
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