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BNET Business Dictionary
- Sales
- the activity of selling a company's products or services, the income generated by this, or the department that deals with selling
- Sales definition on BNET »
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- Harvard's Anita Elberse: Forget the "Long Tail"
- The Find: One Harvard Business School professor crunches the numbers and comes up with a startling conclusion for those in the media biz: forget the long tail, aim for the occasional and old fashioned blockbuster. The Source: An alaysis of sales patterns in the music and home-video...
- Blog posts 2008-06-30
- Shocker: Most Companies Take a Dim View of New Exec Pay Disclosure
- The Find: New rules governing the disclosure of executive pay went into effect last year, but these much-reviled changes are unlikely to affect C-suite compensation. The Source: Pearl Meyer & Partners' second annual "Proxies that Made the Grade" report. The Takeaway: PM&P asked...
- Blog posts 2008-04-17
- An Upside to Recession?
- Everyone is talking recession. President Bush is promising tax relief, and it hasn't been a very cheery couple of days for the markets. Two thirds of Americans think we're either already in or on the edge of a recession, and, not surprisingly, consumer spending has slowed. Among all this gloom...
- Blog posts 2008-01-18
- A Chorus of Critics Tells Marketers: Stop Targeting 'Influencials'
- There was no shortage of brands employing viral marketing in 2007 (here are the top 1o viral videos of the year). Many of these campaigns are genuinely funny, but the question remains, what's the best way to spread a viral campaign as widely as possible? Some hold to the idea...
- Blog posts 2008-01-11
- How Do You Make Your Message Stick: Ask JFK
- Walk out of your average PowerPoint presentation, and an hour later you probably won't recall the main idea of the talk. It's frustrating to waste time listening to ideas that quickly slip away, but it's even more frustrating to try and fail to make an idea stick. Luckily, the McKinsey...
- Blog posts 2007-12-20
- Getting Incentives Right: The Economics of Motivating Employees
- Every manager wants to know how to motivate her employees to perform better. A common solution is to throw money at the problem. It might seem like sound economics, but yesterday Knowledge@Wharton spoke to an economist who suggests that managers rethink their system of incentives. Tyler Cowan, an economics professor...
- Blog posts 2007-12-07
- First Results of Radiohead's 'Pay What You Want' Experiment Are In
- In October, Radiohead announced that they were making their seventh album "In Rainbows" available for download. Fans could choose how much to pay for the music, or pay nothing at all. One of the band's managers, Bryce Edge, admitted that it was a risky idea: "We're prepared to...
- Blog posts 2007-11-07
- Cars for Free? Introducing the Truly Innovative
- Many companies claim to desire out-of-the-box thinking from their employees. But it's hard to be truly innovative. Yesterday, Wired editor Chris Anderson (recently in the news for publishing the email addresses of lazy PR flacks and famous for authoring business best-seller "The Long Tail") uses his personal blog to continue...
- Blog posts 2007-11-05
- Good News for Friday: Beer Can Be Good for You
- Maybe you'll spend this weekend raking up the leaves in your front lawn. Maybe you'll hit the gym, chase around your toddler, or play a game of pick-up basketball with your friends. Whatever physical activity you do to work up a sweat, you may also feel the desire for...
- Blog posts 2007-11-02
- Germany New Front in the Fight Over Copyright
- Last Friday Germany passed a copyright law which bans consumers from copying DVDs and music, even for personal use, thereby criminalizing a huge swath of the computer literate population. We'll see how enforcement goes. In the meantime, Britain's Guardian Unlimited ran a thought provoking column arguing against just these sorts...
- Blog posts 2007-09-21
- Boxers or Briefs? Ask Wal-Mart
- Many a management school professor has spent time studying Wal-Mart (we've even gotten into the act here on BNET.) But Wal-Mart has spent even more time studying the American consumer. The 280 million of us who shop there each year reveal through our purchases a treasure trove of information on...
- Blog posts 2007-09-13
- Time Inc. Shutters Business 2.0 Magazine
- It was a profitable magazine when Time Inc. acquired Business 2.0 back in 2001 from Imagine Media now Future US, but the world's biggest magazine publisher never managed to steer it back into the black. And today, the ax fell as expected: John Huey, Editor-in-Chief of Time Inc., was in...
- Blog posts 2007-09-05
- The Fastest Growing Company in America is... ?
- Fortune Magazine released its list of the 100 fastest growing companies today. Which glamorous company topped the list? Forget shiny tech products or innovative start-ups. The number one fastest growing company was online diet company NutriSystem. Fortune offers the company's expanding men's business and its ads featuring former NFL superstar,...
- Blog posts 2007-09-04
- How to Capitalize on Microtrends
- If your product appeals to 1% of people, that's not good news, is it? Writing in Forbes this week, Mark J. Penn, CEO of Burson-Marsteller, reminds us that 1% of 300 million Americans is still 3 million customers, "enough to generate a new social movement, a successful product, a best-selling...
- Blog posts 2007-08-29
- Measuring Quality of Sales, Not Just Quantity
- When Bed Bath & Beyond announced that it had missed its earnings target by one penny in late June, the company's stock price fell 450 pennies. Why? As Eddy Elfenbein explained on SeekingAlpha.com, investors were surprised. Bed, Bath and Beyond always makes its targets. In an interesting...
- Blog posts 2007-08-27
- Wal-Mart Plans Higher-End Stores
- This week Wal-Mart reported disappointing earnings for the second quarter and predicted more troubles to come, blaming its poor clothing and home decor products as well as higher energy prices and problems in the housing market for the subdued earnings outlook. Shares in the company promptly fell 5%. (For more...
- Blog posts 2007-08-17
- Inaugural Virgin America Flight Lands in San Francisco
- Virgin America's inaugural flight landed in San Francisco 25 minutes late today due to bad weather in New York, where the flight originated. Virgin founder and all around dashing billionaire Brit, Richard Branson, was aboard. The new airline is flying heavily trafficked routes, including the first and...
- Blog posts 2007-08-08
- iPhone Hack Underlines Need for Vigilance
- The iPhone saga continues today with security concerns and news from Wall Street. The New York Times reported yesterday that a team of security professionals working for Independent Security Evaluators successfully hacked into the iPhone through a WiFi connection. This news, along with the iPhone's anemic...
- Blog posts 2007-07-25
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