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BNET Business Dictionary
- Sales
- the activity of selling a company's products or services, the income generated by this, or the department that deals with selling
- Sales definition on BNET »
BNET Resources
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- The NordicTrack Case Study
- The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in...
- Case studies
- How to Measure the Effectiveness
- Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...
- White papers
- Cars for Free? Introducing the Truly Innovative
- Many companies claim to desire out-of-the-box thinking from their employees. But it's hard to be truly innovative. Yesterday, Wired editor Chris Anderson (recently in the news for publishing the email addresses of lazy PR flacks and famous for authoring business best-seller "The Long Tail") uses his personal blog to continue...
- Blog posts 2007-11-05
- Improving the Return on Customer Events
- Staging a customer event can represent a major investment. To improve the return on investment, companies need to improve event promotion and pre-event marketing to attract more customers, as well as post-event communications to strengthen relations. What You Need to KnowIs it realistic to expect a return on...
- Articles 2007-11-05
- Web 2.0 Woes: A Perfect Example!
- On Monday, I pointed out that Web 2.0 presents some challenges for sales teams. On Tuesday, I posted what must have seemed a bit of a non sequitur -- a rant about the bonehead PR policies at Wiley books. In fact, that second post had a hidden agenda --...
- Blog posts 2007-11-07
- Microsite Mania - Stop The Madness!
- Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations PR agencies are building blogger outreach toolkits and DM agencies launch campaign microsites driving name acquisition and conversion to sales. The message has been heard - everyone realises digital marketing is important and...
- White papers 2007-08-06
- Before Your New Product Launch, Solicit Criticism
- Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...
- Blog posts 2007-10-01
- Five Ways to Do Damage Control Like Mattel
- If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
- Blog posts 2007-08-15
- Bad Marketing Follows Bad Sales
- If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...
- Blog posts 2007-07-16
- We Won an Award! (Oh, Wait ... They're Trying to Sell Us Something)
- Of all the underhanded sales tactics targeting marketing folks, one of the sleaziest has to be the trade publication "award" sham. For those who aren't wise to it and apparently there are many who still are not, it looks something like this: You get an email saying that your company...
- Blog posts 2007-07-11
- Crafting a Product Public Relations Campaign
- Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...
- Articles 2007-07-09
- Integrated Marketing Communication: Advertising, Sales Promotion, And Public Relations
- This presentation explains integrated marketing communication.
- Presentations 2007-01-01
- Selling Your Franchise at a Trade Show
- Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
- White papers 2006-07-24
- PR Opportunities Are Available in the Recruitment Process
- It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...
- White papers 2004-10-01
- Advanced Marketing Course
- The "Market Limit Calculation" process can save a businessperson from launching a product or business and then discovering that it has limited or no potential to ever make you rich. shows you how we tied a PR campaign with a direct marketing campaign, which took us from an unknown supplier...
- White papers 2003-08-31
- Marketing Basics
- The author of this article says that Promotion includes advertising, public relations and incentives like freebies and discounts for customers and for salespeople known online as affiliates or partners. It also explains how to create a promotion that works? Read on to know more.
- White papers 2003-08-20
- Building a Better Buyer-Seller Relationship
- This articles is about developing the public relation that the buyers and sellers in mature industrial markets that can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. It defines how to turn short-term transactions into long-term relationships? ...
- White papers 2003-06-23
- Using PR to Drive Sales
- This presentation guides you on using PR to drive sales. It includes in its discussion topics like: CEOs name top priorities, today’s PR is about contributing to strategic goals, sales: measurable factors that contribute to organizational growth, strategic PR for strategic goals, case study: drive enthusiasts to site using online...
- White papers 2003-01-01
- What Every CEO Wants to Hear from Communications
- The main focus of this article is on communication program. It explains the interest of CEO of the company for communication program and what type of return to expect from an integrated communications program and something about how to allocate resources-particularly if the organizational structure includes separate support functions for...
- White papers 2003-01-01
- Managing Earnings Surprises in the U.S. versus 13 Other Countries
- This paper examines whether managers in the U.S. manage earnings, profits and losses surprises to a greater extent than do managers in 13 other countries. We expect managers in the U.S. to be more likely to manage earnings, profits and losses surprises than do managers in other countries since U.S....
- White papers 2003-01-01
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