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Openness And Productivity: A Model Of Trade And Firm-Owners' Effort
BNET
- 2006-10-23
This paper asks the questions: when countries open up, what are the incentives of firm owners to invest in the productivity of their firms? Why do they wait until the country opens up to do so? Motivated by actions of actual firm owners facing import competition in Portugal, the author...
Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season
BNET
- 2004-08-01
This paper studies the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. It finds a statistically significant increase in per-capita retail sales in November and December combined of approximately $6.50 per additional day over...
Scope Of Personal Selling
BNET
- 2003-01-01
Personal selling forms one of the components of the promotional mix of an organization. It is a form of interpersonal communication to inform and persuade prospective buyers to buy a particular product, service, or idea. The personal selling process starts with prospecting and locating new buyers. It culminates with the...
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