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Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season
This paper studies the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. It finds a statistically significant increase in per-capita retail sales in November and December combined of approximately $6.50 per additional day over...
Scope Of Personal Selling
Personal selling forms one of the components of the promotional mix of an organization. It is a form of interpersonal communication to inform and persuade prospective buyers to buy a particular product, service, or idea. The personal selling process starts with prospecting and locating new buyers. It culminates with the...
The Sound and the Fury: Does On-Line Music Downloading Affect Record Sales? (A Proposal)
The paper deals with development of a theoretical model that examines how improved information technology affects the search and buying habits of music consumers. This model is particularly interesting as it is the first time, to the knowledge of the author, that a search model has been applied to copyright...
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