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11 Resources for

sales and sean silverthorne

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Show All Related Tags Did you mean sales strategy (3,281 results), sales force management (3,217 results), sales channel (438 results), sales force (166 results), Salesforce.com Inc. (139 results)more...
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BNET Business Dictionary

Sales
the activity of selling a company's products or services, the income generated by this, or the department that deals with selling
Sales definition on BNET »

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Selling Secrets of the Home Shopping Network
If a great salesperson can sell an air conditioner to an Eskimo, Joy Mangano can sell clothes hangers to a nudist colony. Mangano is a home improvement megasaleswoman on the Home Shopping Network, and her technique, along with other top sales folks on the channel, were recently...
Tags: Sean Silverthorne, Joy Mangano, Home Shopping Network, Norton Co.
Blog posts 2008-06-26
What Leaders Can Learn from Sales
Leaders must sell. Maybe not widgets, but ideas. Maybe not extended warranties, but top priorities. Maybe not service contracts, but competitive context. If leaders can't sell their organization on a vision, they will fail. So what can executives learn about selling from the sales staff don the...
Tags: Sean Silverthorne, leadership, leader, sales
Blog posts 2008-06-16
American Girl: The Shape Of Retail To Come
American Girl stores aren't just about selling dolls. Instead, the dolls are part of a stage play that creates an experience for young girls and their mothers with dads in tow that is so compelling you happily plunk down hundreds of dollars to remember and memorialize it. ...
Tags: Retail, Sean Silverthorne, doll, American Girl
Blog posts 2008-04-11
How Web Advertisers Can Avoid Being Ripped Off
A question for Web advertisers: Do you get what you pay for? If you answered yes, you might be a little hasty in that opinion, especially if you use an online affiliate program to generate sales. You may be paying referral fees for business you would...
Tags: Sales force management, Litigation, Web, Sean Silverthorne, Dell Computer Corp., affiliate, commission, Edelman, advertiser
Blog posts 2008-03-27
The Middle Market: An Unglamorous Opportunity
The middle market is that great area where customers on the low end of the income scale aspire to shop, and where high-end spenders fear to fall. Think Sears, T.J. Maxx, and Applebee's as prototype mid-market players. Harvard Business School marketing professor John Quelch thinks the middle...
Tags: Sean Silverthorne, middle market, John Quelch
Blog posts 2008-03-26
Speaking Like Barack Obama
So we all agree -- Barack Obama can deliver the rhetorical goods like few other politicians. Would you like to be able to command a room and deliver a presentation as well as the presidential candidate? What role does charisma play? In a Harvard...
Tags: Leadership, Sean Silverthorne, Peggy Noonan, Steve Jobs, leader, Ronald Reagan
Blog posts 2008-02-25
The New eBay headed in the Wrong Direction?
Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...
Tags: Sean Silverthorne, eBay Inc., John Donahoe
Blog posts 2008-02-20
Predict This! Why Prediction Markets Aren't Ready for Prime Time
My headline suggests prediction markets aren't ready, but actually they can be very effective ways to guesstimate outcomes on everything from new product sales to the weekend box office for the newest Johnny Depp flick. No, the problem is with how companies use them. Culturally, most companies...
Tags: Sales strategy, Sean Silverthorne, prediction market
Blog posts 2008-01-16
Why Nintendo was a Wii Bit Off Forecast
For the second holiday season in a row, Nintendo has botched forecasted demand for the Wii game system, leaving frustrated potential buyers clutching at -- well, nothing. Is it really this hard this hard to forecast? In a new blog on Harvard Business, Yossi Sheffi...
Tags: Sean Silverthorne, Nintendo Co. Ltd., Nintendo Wii
Blog posts 2007-12-21
Fixing the Customer Lifetime Value Equation
You've likely heard of the Customer Lifetime Value calculation, or CLV. Run your actual and projected costs in attracting and keeping a customer over a fixed time period and compare those expenses to the sales said customer is expected to produce. The result is a number called Net Present Value....
Tags: Investment, Sean Silverthorne, CLV
Blog posts 2007-12-17
'Want' versus 'Should', Small Windfalls, and Customer Behavior
It makes a difference to your marketing strategy whether your customers buy your stuff because they want to ice cream or because they should carrots. In a recent research paper, Harvard Business School researchers explore the want versus should conflict and what it means to...
Tags: Food & Beverage, Marketing research, Sean Silverthorne, grocery
Blog posts 2007-11-16
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