As Jessica Stillman noted in yesterday's BNET1, young job interviewees are failing in basic interview etiquette -- you know: texting on their mobiles, chewing gum, casually dropping f-bombs; the sort of stuff us 40-somethings tried to get away with in our high school social studies classes. One...
Indulge us while we toot our own horn. The New York Enterprise Report, a publication aimed at helping small businesses grow, has singled out Geoffrey James's Insight blog, Sales Machine. In the article, "Five Blogs That Can Help Your Sales," Nigel Edelshain says: "This is a serious...
Two of our Insight bloggers, BNET1's Jon Haeber and Sales Machine's Geoffrey James have recently written about trust, each from a different angle. In "Three Reasons Why Trust Matters Online," Haeber noted that people are more and more skeptical online than they've ever been, that search engines...
Once, back in my consulting days, I was pitching a client in London – and choking terribly, blathering on about how my agency could help make the prospective client into a "thought leader." Fortunately, a friendly member of the client's team was somehow able to make...
Greenwashing. It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...
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