If a great salesperson can sell an air conditioner to an Eskimo, Joy Mangano can sell clothes hangers to a nudist colony. Mangano is a home improvement megasaleswoman on the Home Shopping Network, and her technique, along with other top sales folks on the channel, were recently...
American Girl stores aren't just about selling dolls. Instead, the dolls are part of a stage play that creates an experience for young girls and their mothers with dads in tow that is so compelling you happily plunk down hundreds of dollars to remember and memorialize it. ...
A question for Web advertisers: Do you get what you pay for? If you answered yes, you might be a little hasty in that opinion, especially if you use an online affiliate program to generate sales. You may be paying referral fees for business you would...
My headline suggests prediction markets aren't ready, but actually they can be very effective ways to guesstimate outcomes on everything from new product sales to the weekend box office for the newest Johnny Depp flick. No, the problem is with how companies use them. Culturally, most companies...
For the second holiday season in a row, Nintendo has botched forecasted demand for the Wii game system, leaving frustrated potential buyers clutching at -- well, nothing. Is it really this hard this hard to forecast? In a new blog on Harvard Business, Yossi Sheffi...
It makes a difference to your marketing strategy whether your customers buy your stuff because they want to ice cream or because they should carrots. In a recent research paper, Harvard Business School researchers explore the want versus should conflict and what it means to...
Bill Gates says many of the world's biggest problems -- energy, poverty, disease -- are too big to be fixed by philanthropy and government aid alone. The solution he offered to an World Economic Forum audience at Davos this year was "creative capitalism." "Such a system,"...
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