If a great salesperson can sell an air conditioner to an Eskimo, Joy Mangano can sell clothes hangers to a nudist colony. Mangano is a home improvement megasaleswoman on the Home Shopping Network, and her technique, along with other top sales folks on the channel, were recently...
American Girl stores aren't just about selling dolls. Instead, the dolls are part of a stage play that creates an experience for young girls and their mothers with dads in tow that is so compelling you happily plunk down hundreds of dollars to remember and memorialize it. ...
My headline suggests prediction markets aren't ready, but actually they can be very effective ways to guesstimate outcomes on everything from new product sales to the weekend box office for the newest Johnny Depp flick. No, the problem is with how companies use them. Culturally, most companies...
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