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- Competitive Information and Sales Guides: What Sales Forces Need to Win
- Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that one's sales force finds...
- White papers 2004-02-05
- Top Six Sales Guide Mistakes
- Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell.a good and in today's economy, selling is anything but easy.That's why developing effective sales guides is so critical. A good sales guide educates your sales force on how to...
- White papers 2003-01-01
- Six Sales Guide Mistakes
- Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. The article discusses the mistakes which are made during the sales. Some of these include: Failing to involve the...
- White papers 2003-02-11
- Six Common Sales Guide Mistakes
- Most companies spend their marketing budgets generating market awareness, but very little equipping their sales force with the knowledge to sell. Effective sales guides are a critical tool in today's economy. Learn about the most common sales guide mistakes and how to avoid them.
- White papers 2004-02-05
- Quick Reference Sales Guide for Intel Storage System SSR212MA
- The Intel Storage System SSR212MA is a complete IP SAN hardware and software solution that allows small- and medium-sized businesses to build a full featured Storage Area Network SAN based on IP networking standards rather than on the expensive Fibre Channel protocol. It is a fully validated, turnkey solution based...
- White papers 2005-10-01
- Competitive Information And Sales Guides: What Sales Forces Need To Win
- Sales forces expect sales guides to arm them with information they need to confidently sell the company's solution, including ways to handle the competition. Yet some sales guides gloss over the competition, or provide weak competitive positioning. This not only harms chances of closing deals, but also undermines the marketing...
- White papers 2007-12-01
Additional Resources
- Colorful MP3 U3 Sales Guide
- This presentation explains about Colorful MP3 U3 Sales Guide.
- Presentations 2007-05-01
- DocuBreeze Sales Guide
- Companies can keep shared file areas open for telephone directories, business partner lists, procedures, and blank vacation request, travel expense, HR application, or claims benefits forms in public archives. Departments might scan contracts that need to be accessed by multiple attorneys for review or archival purposes. Or, they might scan...
- White papers 2004-03-04
- Real Life Sales Managers from Hell
- Got a lousy sales manager? Not to worry. No matter how bad things are, they could be worse. A lot worse. This post contains a gallery of the worst sales managers of all time -- as contributed by Sales Machine readers. I've provided some polls, so that you can vote...
- Blog posts 2009-10-06
- Launching a New Product
- New product launches are crucial to the success of a business; they demand careful planning and flawless execution. Internal communications are vital to the early success of the program, as is the support of senior management, who must commit resources to the project.What You Need to KnowIt seems that there...
- Articles 2007-02-28
- TV Guide.(Advertising/Marketing/PR)(appointments at Gemstar-TV Guide International Inc. TV Guide Publishing Group)(Brief Article)
- At TV Guide affiliate sales and marketing group: PATRICK DODD, senior VP, sales operations, named senior VP, national accounts, Los Angeles; BETSY BRIGHTMAN, regional VP, Eastern region sales, promoted to senior VR sales operations, Radnor, Pa.; .. At TV Guide affiliate sales and marketing...
- Research articles 2005-04-11
- TVSM charges TV Guide research data 'manipulated.' (TVSM Inc. challenges media research used in "TV Guide" sales presentation)
- TVSM Charges TV Guide Research Data |Manipulated' NEW YORK - TVSM Inc., publisher of three cable guides, called media research in a new sales presentation by competitor TV Guide "obviously manipulated." The charge marked the late...
- Research articles 1990-07-09
- Gemstar-TV Guide. (People & Calendar).(hires Steven Henry and Eric Rutter)(Brief Article)
- Gemstar-TV Guide International Inc. has named STEVEN HENRY VP, TV Guide Affiliate Sales and Marketing. He comes from the National Football League's Enterprises division in New York. ... Gemstar-TV Guide International Inc. has named STEVEN HENRY VP, TV Guide...
- Research articles 2003-06-30
- Gemstar-TV Guide International Inc.(People)(hires several new people)(Brief Article)
- Gemstar-TV Guide International Inc. appointed several staffers to its Network Ad Sales Group: ANDY MORRIS vice president, advertising research; LAURA KROLL as director, sales; ... Gemstar-TV Guide International Inc. appointed several staffers to its Network Ad Sales Group: ANDY MORRIS vice president, advertising ...
- Research articles 2003-10-13
- TV Guide Network Ad Sales.(Programming)(announces appointments of Julie Bruzzone and Mark Mintz)(Brief Article)
- At TV Guide Network Ad Sales Group: JULIE BRUZZONE, Me, marketing and artist development, RCA Records, New York, named VP, marketing, network advertising sales ... At TV Guide Network Ad Sales Group: JULIE BRUZZONE, Me, marketing and artist development, RCA Records, New York, named...
- Research articles 2003-12-22
- Gemstar-TV Guide Names John High Senior Vice President, Affiliate Sales and Marketing
- LOS ANGELES -- Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment and technology company, announced today that it has appointed John High to the position of senior vice president, Affiliate Sales and Marketing. In this position, Mr. High will be responsible for TV Guide's distribution efforts for the...
- Research articles 2006-11-20
- Gemstar-TV Guide.(Simon Adams appointed at TV Guide Consumer Electronics)(Brief Article)
- Gemstar-TV Guide International Inc. named SIMON ADAMS senior vice president, sales and marketing at TV ... Gemstar-TV Guide International Inc. named SIMON ADAMS senior vice president, sales and marketing at TV Guide Consumer Electronics. He was deputy managing director of Gemstar-TV Guide's European CE...
- Research articles 2005-08-08
- TV Guide Publishing Group Announces Marketing Association with Time Warner, Inc.; Two Companies to Focus on Strategic Marketing Efforts to Enhance Circulation
- Business Editors NEW YORK--BUSINESS WIRE--Nov. 10, 2003 TV Guide Announces Change to Pre-Weekend Sale Date TV Guide Names Klaus Gunn Vice President of Single Copy Sales TV Guide Publishing Group announced today the creation of a new association with Time Distribution Services and Warner Publisher Services,...
- Research articles 2003-11-10
- Gemstar-TV Guide.(People)(Brief Article)
- Gemstar-TV Guide International Inc. has named RICHY GLASSBERG senior vice president, ad sales for the TV Guide Television Group. A 20-year cable veteran, he comes from Speed Channel. Gemstar also reported other executive changes: RAYMOND SHAPI Gemstar-TV Guide International...
- Research articles 2004-08-16
- MECP Mobile Product Specialist Study Guide Now Available; New Study Guide is the Best Resource for New Installers and Sales Staff
- ARLINGTON, Va. -- The Consumer Electronics Association's CEA Mobile Electronics Certified Professionals MECP program has released a new version of its Mobile Product Specialist Study Guide. This study guide provides mobile electronics installers and sales staff with in-depth knowledge about electronics and acoustics, wireless systems and accessories, autosound system design,...
- Research articles 2004-09-21
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