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	<title><![CDATA[sales guide Resources | BNET]]></title>
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		<title><![CDATA[Competitive Information And Sales Guides: What Sales Forces Need To Win]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341243]]></link>
		<description><![CDATA[Sales forces expect sales guides to arm them with information they need to confidently sell the company's solution, including ways to handle the competition. Yet some sales guides gloss over the competition, or provide weak competitive positioning. This not only harms chances of closing deals, but also undermines the marketing...]]></description>
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		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/sales+guide.html"><![CDATA[Sales Guide]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Quick Reference Sales Guide for Intel Storage System SSR212MA]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167786]]></link>
		<description><![CDATA[The Intel Storage System SSR212MA is a complete IP SAN hardware and software solution that allows small- and medium-sized businesses to build a full featured Storage Area Network SAN based on IP networking standards rather than on the expensive Fibre Channel protocol. It is a fully validated, turnkey solution based...]]></description>
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		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<category domain="http://resources.bnet.com/topic/intel+corp..html"><![CDATA[Intel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/intel+storage+system+ssr212ma.html"><![CDATA[Intel Storage System SSR212MA]]></category>
		<category domain="http://resources.bnet.com/topic/storage+area+networks+%2528san%2529.html"><![CDATA[Storage Area Networks (SAN)]]></category>
		<category domain="http://resources.bnet.com/topic/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://resources.bnet.com/topic/storage+management.html"><![CDATA[Storage Management]]></category>
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		<title><![CDATA[Competitive Information and Sales Guides: What Sales Forces Need to Win]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63633]]></link>
		<description><![CDATA[Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that one's sales force finds...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 05 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/sales+guide.html"><![CDATA[Sales Guide]]></category>
		<category domain="http://resources.bnet.com/topic/hoffman+marketing+communications.html"><![CDATA[Hoffman Marketing Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Six Common Sales Guide Mistakes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79839]]></link>
		<description><![CDATA[Most companies spend their marketing budgets generating market awareness, but very little equipping their sales force with the knowledge to sell. Effective sales guides are a critical tool in today's economy. Learn about the most common sales guide mistakes and how to avoid them.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 05 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+guide.html"><![CDATA[Sales Guide]]></category>
		<category domain="http://resources.bnet.com/topic/hoffman+marketing+communications.html"><![CDATA[Hoffman Marketing Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Six Sales Guide Mistakes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67070]]></link>
		<description><![CDATA[Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. The article discusses the mistakes which are made during the sales. Some of these include: Failing to involve the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/mistake.html"><![CDATA[Mistake]]></category>
		<category domain="http://resources.bnet.com/topic/sales+guide.html"><![CDATA[Sales Guide]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Top Six Sales Guide Mistakes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63634]]></link>
		<description><![CDATA[Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell.a good and in today's economy, selling is anything but easy.That's why developing effective sales guides is so critical. A good sales guide educates your sales force on how to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+guide.html"><![CDATA[Sales Guide]]></category>
		<category domain="http://resources.bnet.com/topic/hoffman+marketing+communications.html"><![CDATA[Hoffman Marketing Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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