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- How to Create an Effective Sales Presentation
- Generic speeches and snazzy PowerPoint slides just don't cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. Here's how to retool your sales pitches to better address the needs of your customers. Know Their...
- Articles 2009-06-22
Additional Resources
- Videos: World's 5 Funniest Sales Pitches
- Here's the "Friday Funnies" video post you've been waiting for. I've combed the web to find the five funniest sales pitches of all time. They're all completely different in form and format, and funny in completely different ways. I've included polls so you can vote for your favorites. Enjoy! ...
- Blog posts 2009-08-07
- Airlines, hotels make sleepy sales pitches
- Airlines and hotels are making frequent appeals to travelers' need for better sleep in marketing campaigns and sales pitches. British Airways' recent survey on sleep issues promoted its airplanes' sleeper seats. Radisson's recent sleep survey was part of a mattress-upgrade promotion -- and another chapter in hotels' continuing bed wars....
- Research articles 2005-04-19
- California seniors fall prey to dubious financial sales pitches.
- By Rick Jurgens, Contra Costa Times, Walnut Creek, Calif. Knight Ridder/Tribune Business News Nov. 22--Wilma Simonds was over 80 when, three years ago, she paid $2,000 for a living trust. For her trouble, Simonds, a Concord resident, got more than a...
- Research articles 2004-11-22
- Rough patch spurs golf to new pitch. (Golf Channel launches new sales pitches and marketing initiatives for cable TV networks)
- The Golf Channel, having landed in cable television's version of a sand trap, is trying hard to get on the green with a series of new sales pitches and marketing initiatives for cable operators. The network, now nearly two years old,...
- Research articles 1996-10-14
- How to Give a Killer Sales Presentation
- Sales presentations are not sales pitches. A sales pitch is an old-fashioned way to engage a prospect and close the deal all in one sitting. A sales presentation, by contrast, is a tool used towards the middle and end of a sales cycle to widen support for a proposed solution. ...
- Blog posts 2009-05-27
- Cable's quiet growth pump: commercial sales: $1 billion a year and growing fast.(Commercial Services)
- Although it has a much lower profile than the core residential business, cable's commercial-sales units are poised to maintain double-digit revenue growth in years to come, executives say. New technologies and savvier sales pitches are being counte Although it has a much lower profile...
- Research articles 2004-08-23
- ESPN, ABC set 'upfront-style' sales pitch. (Marketing & Advertising).
- ESPN and ABC Sports will cohost an "upfront-style" sales presentation to the advertising community on Oct. 29. ESPN has not made such sales pitches in prior upfront seasons, said ESPN/ABC Sports president of customer marketing and sa ESPN and...
- Research articles 2002-10-14
- The Sales Pitch is Dead
- Anybody you know still giving sales pitches? Me neither. Maybe that stuff still works for carnival barkers and the home shopping network, but in the B2B world, the sales pitch is deader than a dinosaur. Successful sales reps know that, far from being a "sales pitch," every customer meeting is...
- Blog posts 2009-06-22
- How Journaling Can Improve Your Sales: Keeping A Sales Journal Can Improve Your Career
- The act of journaling requires you to explore, without censure, your feelings and reactions to any given topic. It is just this freedom from censure that allows you to find new tactics for your sales pitches, and new aspects to your sales career, as well as learn from mistakes. One...
- White papers 2008-01-16
- The Sales Secrets of Barack Obama
- Roger Simon's recent op-ed column "The Depth of a Salesman" points out that Obama spends more time and effort selling his ideas to the public than any recent president. Here's an excerpt from the column: He is doing record-setting numbers of interviews and appearances. Turn on the TV, and...
- Blog posts 2009-09-28
- FTC warns Nippon Life over misleading sales practice.
- TOKYO, May 9 Kyodo The Fair Trade Commission FTC warned Nippon Life Insurance Co. on Friday to address misleading sales practices for its cancer insurance policies, FTC officials said. The FTC concluded the insurer had solicited new clients for cancer insurance policies...
- Research articles 2003-05-13
- Japanese Agency Warns Nippon Life Insurance Co. over Misleading Sales Practice.
- Kyodo News International, Tokyo Knight Ridder/Tribune Business News May 9--TOKYO--The Fair Trade Commission FTC warned Nippon Life Insurance Co. on Friday to address misleading sales practices for its cancer insurance policies, FTC officials said. The FTC concluded the insurer had...
- Research articles 2003-05-09
- Never Cold Call Again Attain Sales Success Through Referral System
- Big and small companies still continue to practice cold calling, even though it is not a very effective sales tool nowadays. In fact, more and more customers are getting tired of receiving sales pitches from strangers. Many feel that such unsolicited calls are invading their privacy and wasting their precious...
- White papers 2009-01-01
- Are sales calls protected?
- Byline: The Register-Guard Telemarketing isn't what the Founding Fathers had in mind when they included the right to free speech in the First Amendment to the Constitution. But the First Amendment, a federal judge has ruled, protects telephone sales pitches, or at least prevents the government from discriminating...
- Research articles 2003-09-28
- Dinnertime over-the-phone sales pitches to end
- WASHINGTON -- People fed up with unwanted telemarketing can sign up in July for a national do-not-call list that will block many sales calls, the Federal Trade Commission said Tuesday. The FTC will launch a Web site on July 1 so consumers can register online for the...
- Research articles 2003-03-26
- Epa Issues Warning Regarding Questionable Herbicide Sales
- ATLANTA--BUSINESS WIRE--Sept. 30, 1996--The U.S. Environmental Protection Agency warns farmers, nursery operators, and other consumers in the southeast to be aware of telephone and in-person sales pitches by companies promoting herbicide products with exaggerated guarantees. EPA Region 4 is aware of situations where salesmen claim their product...
- Research articles 1996-09-30
- The Sales Pitch: Content is Almost Irrelevant
- Why style is more important than content in sales pitches. by Andy Todd
- Blog posts 2009-09-29
- IBM's Secret for Making the Sale
- The economy may be in the tank, but IBM still makes salesmanship look easy. How? The secret lies in rigorous research, a focused strategy, and patient execution. Tip 1: Build Credibility That Counts In 2005, Jim Adams, executive...
- Articles 2009-06-22
- How to Sell Like IBM
- Downturn? What downturn? Learn the sales techniques Big Blue uses to maintain momentum in a tough economic climate.Closing a sale is never easy, but when the economy goes into a ditch, it gets tougher still. Yet despite the 2009 downturn, IBM has been able to maintain momentum by expanding its...
- Articles 2009-06-22
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