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- Aspen Technology Simplifies Sales Process with Conjoin's Sales and Marketing Portal Solution; Adopts Web-enabled Selling to Shorten Sales Cycle and Improve ROI
- Business/Technology Editors
- Research articles 2000-08-07
- Leveraging Real-Time Web Collaboration to Improve Your Sales Process
- Nearly every business would like to increase their revenues while holding the line on expenses. Many are doing just that by integrating real-time Web collaboration solutions into their sales process. Web collaboration support for sales-centric business processes is creating a new dimension. When a sales organization embraces Web meetings, the...
- White papers 2005-06-29
- Team-Logic Intranet Technology White Paper
- This paper describes Team-Logic, a web site application that helps companies organize, distribute, and protect their important internal data. The paper will describe some of the problems that companies are facing today in managing their web sites, communication, document management, and sales process management. The paper will also describe how...
- White papers 2004-08-04
Additional Resources
- Is Your Sales Process Obsolete?
- There’s a revolution going on in the field of sales process, and you need to know about it, because the companies that are in the vanguard are about to kick the living daylights out of firms clinging to the same old, same old. ...
- Blog posts 2007-03-30
- Contract Signature Management: Streamlining the "Last Mile" of the Sales Process
- If managing the contract signature process is a bottleneck in the last mile of your sales process, an electronic signature application may be right for you. It can help your company close deals faster -- and give your customers a positive experience in the process. This...
- White papers 2008-03-01
- ContentNext Media Breakfast: 'Managing The Advertising-Sales Process'
- Managing the ad-sales process is one of the great challenges for publishers—it was also the focus of a breakfast panel that we held in New York last week. On the panel were Riley McDonough, the SVP/General Manager at Thomson Reuters (NSDQ: TRIN), and James Smith, the Chief Revenue Officer...
- External links 2009-08-06
- Web 2.0 Woes: A Perfect Example!
- On Monday, I pointed out that Web 2.0 presents some challenges for sales teams. On Tuesday, I posted what must have seemed a bit of a non sequitur -- a rant about the bonehead PR policies at Wiley books. In fact, that second post had a hidden agenda --...
- Blog posts 2007-11-07
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Planning and Implementing an E-commerce Strategy
- E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...
- Articles 2007-10-25
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Managing Sales Opportunities
- For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...
- Articles 2007-11-30
- Web 2.0 as a Sales Tool...Not!
- Web 2.0 as a Sales Tool...Not!Agree to DisagreeThe review sites do a very good job of filtering out specious reviews --not all but most.What we forget is that in a cusotmer centric approach it was always about the customer -- the customer now has the means to take back control...
- Discussion threads 2007-11-09
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Moving from Selling to Account Management
- To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and understanding the customer's whole business. Account managers have two important roles—account support and account development. Successful account management requires a wide...
- Articles 2007-10-19
- Exporting Your Products and Services
- Many entrepreneurs and small business owners who are considering exporting for the first time feel unsure about the best way to approach their export market and how to manage a complex marketing and distribution process from a distance. This article explains the various ways to approach market entry and also...
- Articles 2007-05-01
- Improving Web Site Landing Pages
- When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user's directed to a Web Site page known as a landing page. The page features information on the product or service that was advertised. Its objective is to encourage the visitor to...
- Articles 2007-11-21
- Sales is essential, Marketing is not.
- Sales is essential, Marketing is not.High five!!!You hit it right hard on the head!! I love marketing but Sales is the only department that makes a company money!! Our job is tough and fingers start pointing our way when the numbers are down.You are right...I only care about my...
- Discussion threads 2007-07-20
- Supporting Sales with Web Conferencing
- The Internet has forever changed the role of the salesperson. Mostly gone are the days of client lunches, sample inventories, and nights away from home. Today's sales professionals are performance-oriented, savvy and expedient, which is why they are increasingly dependent on advanced communication technologies such as Web conferencing and rich...
- Webcasts 2008-06-24
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