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23 Resources for

sales promotion

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BNET Business Dictionary

Sales Promotion: activities, usually short-term, designed to attract attention to a particular product and to increase its sales, using advertising and publicity. Sales promotion usually runs in...; Sales Promotion definition on BNET »

BNET Resources

How to Promote Your sales promotion: Sales promotions begin with the offer. That's especially true of one-time marketing concepts, such as that might be used to start or expand a small business, or to boost short-term revenues. An ideal promotional offer is something of value to customers or clients, and relevant to the business, and pertinent...; Tags: Sales force management, Sales strategy, sales promotion, marketing, sales, small business; White papers
sales promotion Expenses: The Promotional Budget template gives you a way to plan your promotional efforts for the next twelve months. The budget is made up of three common promotional areas: trade promotions geared to distributors and retailers of your products/services, trade shows, and sales force promotions. There is also a section entitled...; Tags: Sales strategy, Sales force management, sales force, sales promotion, sales; Tools & templates 2007-09-01
Integrated Marketing Communication: Advertising, sales promotion, And Public Relations: This presentation explains integrated marketing communication.; Tags: Marketing research, Integrated Marketing Communication, public relations, advertisement; Presentations 2007-01-01
Providing Support for the Use of Analogies in Demand Forecasting Tasks: Management judgment is widely used to adjust statistical forecasts in order to take into account special events, such as sales promotions. There is evidence that forecasters often use analogous past events to estimate the effects of a future special event. An experiment was carried out to investigate whether a forecasting...; Tags: Sales force management, Sales strategy, sales promotion, forecasting, sales; White papers 2005-11-01
Advertising Research: Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promotion and direct marketing activities in generating short-term (less than one year) sales effects. But in the long-term, the cumulative force of good advertising...; Tags: Sales strategy, Sales force management, sales promotion, direct marketing, advertisement, sales; White papers 2005-08-02

sales promotion: Offering Incentives: This presentation explains sales promotion offering incentives.; Tags: Sales force management, Sales strategy, University of Kentucky, sales promotion, incentive, sales; Presentations 2005-01-24
sales promotion and Cooperative Retail Pricing Strategies: Supermarket retailers make strategic pricing decisions in a high-frequency, repeated game environment both in buying and selling fresh produce. In this context, there is some question as to whether a non-cooperative equilibrium can emerge that produces margins above the competitive level. Supermarket pricing results from tacitly collusive equilibria supported by...; Tags: Pricing, Marketing research, Sales force management, Arizona State University, pricing strategy, sales promotion, strategy, environment, game, sales; White papers 2004-08-05
Coupons in Context: Discounting Prices or Decreasing Profits?: A coupon is a commonly used sales promotion device offering the user a discount on the purchase of a product. This paper reports the results of three experiments that examine whether the economic value of a coupon is a source of information to infer the price of the product/service, and...; Tags: Branding, Sales force management, New York Stock Exchange, coupon, sales promotion, brand, sales; White papers 2004-01-28
Developing Killer sales promotions: From the executive summary: ‘Most manufacturers are eager to work with distributors in their sales promotional efforts and some will do the lion’s share of the planning. Distributors and manufacturers agree that successful promotions involve both channel partners early in the planning process.’ The contemporary business era is marked by...; Tags: Sales strategy, Sales force management, Pfingsten Publishing, sales promotion, manufacturer, sales, strategy; White papers 2004-01-01
A New Tool In The Marketing Arsenal: Caught between TiVo and the 500+ digital cable channels that are weakening the mass advertising strategy, marketers are turning increasingly to sales promotions to get their sales message across. The article discusses Brand Fit Matrix having eight steps to quickly create winning promotions. Some of these steps are pin pointing...; Tags: Sales strategy, Sales force management, Branding, MarketingProfs, sales promotion, brand, SWOT analysis, sales, positioning, technique, cable, marketing, strategy, team, advertisement, tool; White papers 2003-10-07
The Effectiveness of Case-Based Reasoning: An Application in sales promotions: This paper deals with Case-based Reasoning (CBR) as a support technology for sales promotion (SP) decisions. CBR-systems try to mimic analogical reasoning, a form of human reasoning that is likely to occur in weakly-structured problem solving, such as the design of sales promotions. In an empirical study, it finds evidence...; Tags: Sales force management, Sales strategy, Erasmus University Rotterdam, sales promotion, sales, tool; White papers 2003-06-01
Personal Selling And sales promotion : An Overview: Personal selling involves face-to-face communication that informs customers and persuades them to buy a particular product or service. Personal selling process begins with prospecting for new customers and ends with closing of the sale and follow-up. Sales promotion is an activity that acts as a direct inducement to prospective customers...; Tags: Sales force management, Sales strategy, Houghton Miffin Co., sales promotion, sales, sales force, advertisement; Presentations 2003-01-01
sales promotions: Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. Sales promotion facilitates the generation of sales quickly. It is a strategy that operates on the principle of persuasion. It involves persuading an...; Tags: Sales strategy, Sales force management, Villanova University, sales promotion, sales, incentive, strategy; Presentations 2003-01-01
promotion - sales promotion: A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive...; Tags: Sales strategy, Sales force management, sales promotion, telemarketing, sales, public relations, advertisement; White papers 2003-01-01
Promotions: Product promotion is the process of informing, reminding, and persuading the target audience about a particular product or service. Sales promotion utilizes various incentive techniques to structure sales related programs. It is an effective approach to increase immediate customer sales. The paper examines the dynamics of sales promotion and discusses...; Tags: Sales strategy, Sales force management, University of West Georgia, sales promotion, sales, incentive; Presentations 2003-01-01
sales promotion: Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. The incentive can be of two types viz. price reduction and non-monetary incentive like running contest or slogan writing. The paper examines the...; Tags: Sales force management, Sales strategy, San Jose State University, sales promotion, incentive, sales; Presentations 2003-01-01
Personal Selling And sales promotion: Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Personal selling occurs when the seller and the prospective buyer interact face-to-face and effect a sale. The personal selling process starts with locating prospective customers and initiating contacts with the same. Sales promotion...; Tags: Sales strategy, Sales force management, sales promotion, marketing communication, sales, public relations, incentive, marketing, advertisement; Presentations 2003-01-01
sales promotions in Supermarkets: Estimating Their Effects on Profits And Consumer Welfare: Some countries have regulations that impose restrictions on the use of sales promotions in retail markets. The main motivation of these policies has been the protection of small retailers. This paper studies empirically the welfare implications of this type of policies. The model that is presented here is of dynamic...; Tags: Sales force management, Retail, Sales strategy, Boston University, sales promotion, retail company, sales, motivation, scanner, food; White papers 2002-11-01
Analysis of sales promotion Effects on Household Purchase Behavior: Manufacturers and retailers are spending more and more of their marketing money on sales promotions. Conflicting empirical results exist with respect to the effects of these sales promotions on household purchase behavior. Based on household scanner data, this document develops new insights into the drivers of household promotion response and...; Tags: Sales force management, Sales strategy, Erasmus University Rotterdam, sales promotion, sales, scanner, analysis, marketing; White papers 2002-09-19
Suboptimality of sales promotions and Improvement Through Channel Coordination: This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, it shows analytically that sub optimality is to be expected with respect to the size of the consumer price discount. This is due to the separate decision making of the retailer and...; Tags: Sales force management, Sales strategy, Erasmus University Rotterdam, sales promotion, consumer price, sales, decision-making, database; White papers 2002-01-01