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	<title><![CDATA[sales promotion Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/sales+promotion.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to sales promotion]]></description>
	<s:counts start="0" returned="20" found="45" />
	<language>en-us</language>
	<item>
		<title><![CDATA[19 Top Ideas For Exploding Your Sales]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1113331]]></link>
		<description><![CDATA[Are you always looking for ways to increase your sales? This paper explains 19 smart sales promotion methods for increasing sales. Right after the first sale, make sure you follow-up with your client. Send a "Thanks for your order" email, or letter that includes a promotion for another product you...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/streetdirectory.html"><![CDATA[Streetdirectory]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Promotions - Alternatives To Price Cutting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1143221]]></link>
		<description><![CDATA[Increasingly, companies of all sizes, and especially brands and those with a defined image, are aware that price cutting can have disastrous long term effects on both the general public's perception of the brand and on company profits. This paper explains how you can win more business by using sales...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/bytestart.html"><![CDATA[Bytestart]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Stock Market Watch for Thursday, June 05, 2008: NPHS Summer Sales Promotion!]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n25497771]]></link>
		<description><![CDATA[TheSUBWAY.com: Names the following stocks to its Stock Watch List: NextPhase Wireless (OTCBB: NPHS), ON Semiconductor (NASDAQ: ONNN), Tellabs (NASDAQ: TLAB), ARRIS (NASDAQ: ARRS). ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 05 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nasdaq+stock+market+inc..html"><![CDATA[Nasdaq Stock Market Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[stock]]></category>
		<category domain="http://resources.bnet.com/topic/stock+market.html"><![CDATA[stock market]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
		<category domain="tickers">NDAQ</category>
	</item>
	<item>
		<title><![CDATA[Sales Promotion Expenses]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=313263]]></link>
		<description><![CDATA[The Promotional Budget template gives you a way to plan your promotional efforts for the next twelve months. The budget is made up of three common promotional areas: trade promotions geared to distributors and retailers of your products/services, trade shows, and sales force promotions. There is also a section entitled...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sat, 01 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/jaxworks.html"><![CDATA[JaxWorks]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Ad Watch.(media buying by industries)(Wal-Mart stores sales promotions)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200511/ai_n25576382]]></link>
		<description><![CDATA[Byline: Bradley Johnson    Byline: Bradley Johnson  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
	</item>
	<item>
		<title><![CDATA[Total Value Promise a total mess for GM sales; Consumers still hooked on incentives, not sure what to make of effort.(General Motors Corp.'s sales promotion)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200511/ai_n25576218]]></link>
		<description><![CDATA[Byline: Jean Halliday    Byline: Jean Halliday  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/incentive.html"><![CDATA[incentive]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Providing Support for the Use of Analogies in Demand Forecasting Tasks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=168286]]></link>
		<description><![CDATA[Management judgment is widely used to adjust statistical forecasts in order to take into account special events, such as sales promotions. There is evidence that forecasters often use analogous past events to estimate the effects of a future special event. An experiment was carried out to investigate whether a forecasting...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/judgment.html"><![CDATA[Judgment]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/forecasting.html"><![CDATA[Forecasting]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+bath.html"><![CDATA[University Of Bath]]></category>
		<category domain="http://resources.bnet.com/topic/management+judgment.html"><![CDATA[Management Judgment]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[HONDA TO INITIATE SALES PROMOTION FOR ACCORD FROM SEP. 1ST]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5562/is_200509/ai_n22722568]]></link>
		<description><![CDATA[AsiaInfo Services    09-02-2005    Honda to Initiate Sales Promotion for Accord from Sep. 1st    GUANGDONG, Sep 02, 2005 SinoCast via COMTEX -- Honda will initiate sales promotion for Accord sedans from September 1 to October 15 across China.In southw  AsiaInfo Services...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/accord.html"><![CDATA[Accord]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="tickers">HMC</category>
	</item>
	<item>
		<title><![CDATA[Cooper Bussmann®'s It's OK to be Yellow Sales Promotion Turns Heads of Distributors and Customers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_August_15/ai_n14894333]]></link>
		<description><![CDATA[ST. LOUIS -- The deadline is rapidly approaching for the Cooper Bussmann It's OK to be Yellow sales promotion that gives electrical circuit protection customers the opportunity to win a free one-year lease of a 2005 HummerR H2R. The Cooper Bussmann promotion lasts through September 30, 2005, and customers can...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cooper.html"><![CDATA[Cooper]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241950]]></link>
		<description><![CDATA[Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promotion and direct marketing activities in generating short-term less than one year sales effects. But in the long-term, the cumulative force of good advertising...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Promotion: Offering Incentives]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=328530]]></link>
		<description><![CDATA[This presentation explains sales promotion offering incentives. ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Mon, 24 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/incentive.html"><![CDATA[Incentive]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+kentucky.html"><![CDATA[University Of Kentucky]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Time to take a break from sales promotion? Failures, such as Kit Kat's 'biggest break', are endemic in sales promotions, while successes like Walkers' Books for Schools are fewer. Are the industry's days numbered? ]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1550/is_200411/ai_n9747678]]></link>
		<description><![CDATA[It could be argued that sales promotion is the reality television of the marketing world. In the early days, sales promotions were exciting and innovative and consumers were getting more for their money. But now, like reality shows, they are everywh      It could be argued...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
	</item>
	<item>
		<title><![CDATA[21: Kim Kosak, General director-Advertising and sales promotion, Chevrolet General Motors Corp. Ad budget: $995 million.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572744]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and  General Motors Mediaworks, both Warren, Mich. Publicis' General  Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral  Gables, Fla.    AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and  General Motors Mediaworks, both Warren, Mich. Publicis' General  Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Madison+Vine: Musicians seek new channels to peddle wares; Hallmark distributes James Taylor CD.(sales promotion)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200409/ai_n25572482]]></link>
		<description><![CDATA[Byline: T.L. STANLEY    Byline: T.L. STANLEY  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/hallmark.html"><![CDATA[Hallmark]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Promotion and Cooperative Retail Pricing Strategies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242792]]></link>
		<description><![CDATA[Supermarket retailers make strategic pricing decisions in a high-frequency, repeated game environment both in buying and selling fresh produce. In this context, there is some question as to whether a non-cooperative equilibrium can emerge that produces margins above the competitive level. Supermarket pricing results from tacitly collusive equilibria supported by...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 05 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/arizona+state+university.html"><![CDATA[Arizona State University]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Coupons in Context: Discounting Prices or Decreasing Profits?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162196]]></link>
		<description><![CDATA[A coupon is a commonly used sales promotion device offering the user a discount on the purchase of a product. This paper reports the results of three experiments that examine whether the economic value of a coupon is a source of information to infer the price of the product/service, and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 28 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/coupon.html"><![CDATA[Coupon]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Developing Killer Sales Promotions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96682]]></link>
		<description><![CDATA[From the executive summary: â€˜Most manufacturers are eager to work with distributors in their sales promotional efforts and some will do the lion's share of the planning. Distributors and manufacturers agree that successful promotions involve both channel partners early in the planning process.' The contemporary business era is marked by...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Harley-Davidson Dealers Offer Sales Promotions to Help Clear Inventory Backlog.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200312/ai_n22086258]]></link>
		<description><![CDATA[By Rick Barrett, Milwaukee Journal Sentinel Knight Ridder/Tribune  Business News    By Rick Barrett, Milwaukee Journal Sentinel Knight Ridder/Tribune  Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 19 Dec 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/harley-davidson+inc..html"><![CDATA[Harley-Davidson Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HOG</category>
		<category domain="tickers">HOG</category>
	</item>
	<item>
		<title><![CDATA[VIOS HOLDS SALES PROMOTION ACTIVITIES]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5562/is_200310/ai_n22801541]]></link>
		<description><![CDATA[AsiaInfo Services    10-14-2003    VIOS Holds Sales Promotion Activities    CHINA, Oct 14, 2003 SinoCast via COMTEX -- According to Beijing Times, Toyota's office in China has confirmed that VIOS is holding sales promotion activities in China with RMB  AsiaInfo Services ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[sales promotion]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">TM</category>
	</item>
	<item>
		<title><![CDATA[A New Tool In The Marketing Arsenal]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77253]]></link>
		<description><![CDATA[Caught between TiVo and the 500+ digital cable channels that are weakening the mass advertising strategy, marketers are turning increasingly to sales promotions to get their sales message across. The article discusses Brand Fit Matrix having eight steps to quickly create winning promotions. Some of these steps are pin pointing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 07 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
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