I've been thinking about this for some time and it seems to me that brochures are pretty much as waste of paper and ink, not to mention time and resources. I know that most marketing folk swear by them, but frankly, I don't think that...
A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...
The article asserts that many people have a sales process that often requires a formal proposal in order for a prospect to become a customer. Even with boilerplate templates on word processing and contact management computer programs, complex proposals can take hours--maybe even days in some cases--to prepare. If the...
This article provides 13 ideas about how one can use booklets and brochures to enhance marketing, advertising and sales programs. Some of these steps include: Use brochures to "prove" market position, to clarifymarketing message, need to illustrate a point, make an illustrated letter - combine a brochure with a letter...
The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and...
A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...
PALO ALTO, Calif. -- Intensifying competition compels microcontroller manufacturers to differentiate their products by promoting factors beyond performance benefits. The microcontroller market's increasing tilt toward standard cores such as the ARM and 8051 further propels efforts towards differentiation. New analysis from Frost & Sullivan (http://www.semiconductors.frost.com),...
LONDON -- Natural replacement remains the single most dominant trigger for new deployment in the installed base of the world enterprise telephony market. Greenfield sites are leapfrogging to IP systems. New analysis from Frost & Sullivan (http://www.enterprise.frost.com), World Enterprise Telephony Markets, finds that the market...
CAPE TOWN, South Africa -- Infectious disease diagnostics markets across east Africa are expanding steadily. This is mainly due to the increasing number of patients on antiretrovirals ARVs and the scaling up of voluntary counselling and testing programmes in the region. New analysis from Frost...
PALO ALTO, Calif. -- Evolving standards in cardiovascular CV care have produced the need for a multi-modality image management platform that integrates patient images and related information. Providers of CV image management systems (CV-PACS) appear set to benefit from this growing need as their products integrate radiology...
PALO ALTO, Calif. -- Trauma fixation devices have evolved over the last decade on the strength of rapid technological changes, novel scientific findings, and varying consumer trends. These developments have turned the spotlight on less-invasive treatment patterns, which, along with advances in plating and nailing systems, are...
Inventive Financial Plans Boost the Passenger Electric Vehicle Market LONDON -- Depleting reserves of fossil fuels and rising levels of greenhouse emissions are expected to break electric vehicles EVs out of their niche end-user segments. The mainstream adoption of EV will open up opportunities for...
LAKEWOOD, Colo. -- SourceGas LLC announced today the completion of its first strategic acquisition, Arkansas Western Gas. The Arkansas Public Service Commission issued an Order yesterday approving the purchase of Arkansas Western Gas Company AWG, from Southwestern Energy Company (NYSE: SWN). SourceGas and SWN closed the sale...
LONDON -- Despite issues such as rising R&D costs, poor reimbursement and a decline in prices, the emergence of new technologies is boosting the Western European in vitro diagnostics IVD markets. While the introduction of automation and integrated platforms has spurred mature segments such as clinical chemistry...
LONDON -- In the past, healthcare executives were not supportive of remote patient monitoring RPM devices because of the costs involved. However, the quality and benefits of available RMP technology are making the devices increasingly attractive. New analysis from Frost & Sullivan (http://www.patientmonitoring.frost.com), European Remote...
PALO ALTO, Calif. -- The retail industry has undergone phenomenal changes over the last decade. With the increasing customer demands, retailers are under constant pressure to differentiate themselves by providing personalized and responsive customer service and deploy technology that enables real-time communication and inventory management, and improves...
Initiative Unveiled at U.S. Conference of Mayors Includes New PSAs and Local Voter Registration and Get Out the Vote Activities NEW YORK -- Univision Communications Inc., the nation's leading Spanish-language media company, and the "Ya es Hora" (It's Time) national partners, announced the expansion of...
SINGAPORE -- The highly competitive process instruments market in Southeast Asia is gaining momentum with the development of high-technology products and the cost-effective commercialization of technology. With a stable growth rate of 10 percent in these emerging economies and investments pouring in from the United States, Europe,...
PALO ALTO, Calif. -- Sales of glucose strips in North America have received a boost from enhanced awareness of the importance of blood glucose management, the greater implementation of tight glycemic control TGC protocols at point of care POC and the increasing number of diabetics. In order...
PALO ALTO, Calif. -- Increased uptake of e-prescription and Electronic Medical Record EMR systems has significantly boosted the quality of healthcare and patient safety. Prescribers in the ambulatory care segment have increasingly realized their ability to save lives and costs through clinical automation as well as economical...
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