Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales - and find new sales opportunities. Entrepreneurs spend much of their time and money prospecting new leads. And there's certainly no shortage of marketers trying to sell you services to increase your reach...
One of the core values at the author's company is "Test everything; assume nothing!" That's because he know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to the star-performing...
When done right, promotional e-mail captures customers' attention and drives them to action. This paper explains how to make it work for your business. Looking for an easy way to increase sales? Want it to be cost-effective with little risk as well? Promotional e-mail may be the tactic you need...
When you're starting out, you may be sales manager, marketing director and lone salesperson all in one - plus filling whatever other spots exist on the organizational chart. As you grow, however, you'll find you need additional people to handle specialized jobs. If you want to build a strong business,...
Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
Some marketing pundits will tell a person that his or her competitors are "The enemy." But those who think they have to "Kill or be killed" to excel in business are on the entirely wrong track. Marketing never needs to be a blood sport. Studies bear out what most already...
Customers come and customers go, and some just stay around. The ones that stay around are ideal because they usually buy over and over, and tell people about it over and over. But how does a person get these customers in the first place? Of course, this is the essence...
To successfully stay ahead of inflation, one must incrementally increase sales year after year, and anything less than a strong growth curve may actually signal stagnation, or worse - a slow decline. This paper provides a step-by-step guide. One should Begin by deciding which growth strategy is right for the...
Guerrilla marketers know to be proactive when it comes to direct selling. Waiting for a client to specify a desired solution and playing the competitive bid game is un-guerrilla like. Direct sales overcomes this. Guerrilla marketers say nothing happens in a company until something is marketed. Guerrilla sellers say nothing...
According to eMarketer, online spending will rise to $9.1 billion in 2004, and IAB/PricewaterhouseCoopers projects fourth-quarter spending alone will hit a record-setting $2.35 billion. What's more, the most affluent web users, with household incomes of $75,000-plus, are more likely to purchase more than half of their holiday gifts online, according...
In the past, decisions to purchase revolved primarily around features and benefits. All a person had to do was explain - intellectually - why the product was better than the competitor's. So a person has spelled out the "Features and benefits, features and benefits, features and benefits." And companies everywhere...
With the holidays around the corner, now is a great time to add some special features to one's website that will likely increase sales. There are four specific things a person can do, according to the "2004 Shop.org/BizRate.com Online Holiday Mood Study." The study found that the most successful website...
