lori deschene and sales force management and sales strategy Resources | BNET
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lori deschene and sales force management and sales strategy

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How Passionate People Grow Brands Others Passionately Want to Fail
As the public grows more aware of the environmental impacts of purchasing decisions, it's becoming controversial to buy bottled water -- not to mention unnecessary if you choose the purified type as opposed to glacial or spring; anyone can make it with a filtration system. Coca-Cola's SmartWater is just that, but with added electrolytes. While celebrity...
Tags: Sales, Branding, Sales Force Management, Sales Strategy, Growth, Coca-Cola Co., Brand, Marketing, Lori Deschene
Blog posts 2007-10-31
Do Not Call List Won't Expire; Not an Issue for Some Companies
If you were anxiously anticipating the "Do Not Call" list's 2008 expiration, you're in for some disappointment. Although the list -- initiated in 2003 -- was supposed to have a five-year shelf life, the FTC announced that consumers will not have to re-register next year since future legislation may make the...
Tags: Sales, Advertising & Promotion, Sales Force Management, Sales Strategy, Do-Not-Call, Registry, Marketing, Lori Deschene
Blog posts 2007-10-24
Can Employees Produce Without Trust and Empowerment?
Wal-Mart's struggling to grow market share and increase stock value, and according to Business Week and retail consultant Patricia Pao, poor customer service is to blame. The obvious explanation is that employees just don't care because they're not compensated enough to do so (which creates a vicious cycle; weakened employee morale...
Tags: Sales, Sales Force Management, Benefits, Workforce Management, Sales Strategy, Explanation, Wal-Mart Stores Inc., Human Resources, Lori Deschene
Blog posts 2007-10-02
Daily Dispatch: Countrywide Financial, Amgen, Netflix, and J.C. Penney
Countrywide Financial Corp. tapped its entire $11.5 billion credit line to offset a surge in loan defaults and to address the company's liquidity crunch. CFC plans to originate mostly conforming loans, which are backed by government-sponsored entities like Fannie Mae, from this point forward, nearly eliminating its riskier...
Tags: Mortgages, Sales, Business Operations, Human Resources, Finance, Capital Structures, Lori Deschene, Research & Development, Sales Strategy, CFC, Anemia, Amgen Inc., NetFlix Inc., Sales Force Management, Workforce Management
Blog posts 2007-08-16
The Secret to Becoming an Industry Leader
What happens when a company straddles two industries, profiting in one arena and struggling in the other? That was Hewlett-Packard's story a couple years back -- its printing business paid the bills while Dell took the lead in PC sales. Then-CEO Carly Fiorina (responsible for the ill-fated Compaq purchase) responded...
Tags: Sales Force Management, Retail, Sales Strategy, Fiorina, Mark Hurd, Industry, Retail Company, PC, Hewlett-Packard Co., Dell Computer Corp., Document Management, Sales, Hardware, Enterprise Software, Software, Finance, Managerial Accounting, Lori Deschene, Desktops
Blog posts 2007-08-16
Daily Dispatch: Sara Lee, Starbucks, Whole Foods, and AirTran
Sara Lee Corp. saw a 7.1 percent increase in sales for 2007 in all six of its divisions. Much of the company's success can be attributed to its new customer-centric sales strategy, which focuses on the vendor as customer. Rather than relying on brokers, the company sells...
Tags: Sales Force Management, Sales, Manufacturing, Investment, Finance, Lori Deschene, Food & Beverage, Retail, Sales Strategy, Mergers & Acquisitions, Sara Lee Corp., Whole Foods, Starbucks Corp., Midwest
Blog posts 2007-08-15
Do Customer Incentives Increase Profitability?
With heavy competition from global manufacturers in the automotive industry, companies are scrambling to increase sales by offering incentives. According to Jesse Toprak, executive director of industry analysis for sales tracker Edmunds.com, this strategy only works if you don't give away the store. "Giving cars away will...
Tags: Sales Force Management, Sales Strategy, Incentive, Lori Deschene, Sales
Blog posts 2007-08-10
Daily Dispatch: Backdating Conviction, Apple, Microsoft, and Fidelity
Gregory Reyes became the first CEO convicted of criminal charges related to stock option backdating. The former CEO of Brocade Communications Systems was found guilty on all10 charges and faces up to 20 years in jail. Reyes's case sets a precedent not only for backdating-related convictions, but also...
Tags: Apple iMac, Brocade Communications Systems Inc., Fidelity Investments, Game Players, Sales Force Management, Sales, Hardware, Consumer Electronics, Personal Technology, Lori Deschene, Desktops, Sales Strategy, Reyes, CEO, Conviction, Microsoft Corp., Apple Inc.
Blog posts 2007-08-07
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