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sales strategy and lori deschene

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Crisis Management Strategy: Prayer?
The south's drying out in a drought, and government officials are starting to wonder if the devil went down to Georgia. Sonny Perdue, the state's governor, is doing everything in his power -- including invoking a higher one -- to combat the drought. Today he'll join lawmakers and ministers on the...
Tags: Leadership, Financial accounting, crisis management, Lori Deschene, drought, Sonny Perdue, Prayer
Blog posts 2007-11-13
How Passionate People Grow Brands Others Passionately Want to Fail
As the public grows more aware of the environmental impacts of purchasing decisions, it's becoming controversial to buy bottled water -- not to mention unnecessary if you choose the purified type as opposed to glacial or spring; anyone can make it with a filtration system. Coca-Cola's SmartWater is just that, but with added electrolytes. While celebrity...
Tags: Sales strategy, Branding, Lori Deschene, SmartWater, bottled water, Coke, brand
Blog posts 2007-10-31
And the World's Worst Product Is...
...sleeping pills advertised to children (although they may look appealing when the kids are all pumped-up on sugar later tonight.) Consumers International, a global consumer group, accepted submissions from consumer organizations around the world, and formulated an abridged list of bad products based on the following criteria: the size of the company,...
Tags: Sales strategy, Lori Deschene, Consumers International
Blog posts 2007-10-31
Do Not Call List Won't Expire; Not an Issue for Some Companies
If you were anxiously anticipating the "Do Not Call" list's 2008 expiration, you're in for some disappointment. Although the list -- initiated in 2003 -- was supposed to have a five-year shelf life, the FTC announced that consumers will not have to re-register next year since future legislation may make the...
Tags: Advertising & Promotion, Sales strategy, Sales force management, Lori Deschene, registry, Do-Not-Call
Blog posts 2007-10-24
Can Employees Produce Without Trust and Empowerment?
Wal-Mart's struggling to grow market share and increase stock value, and according to Business Week and retail consultant Patricia Pao, poor customer service is to blame. The obvious explanation is that employees just don't care because they're not compensated enough to do so (which creates a vicious cycle; weakened employee morale...
Tags: Sales strategy, Lori Deschene, Wal-Mart Stores Inc.
Blog posts 2007-10-02
Daily Dispatch: Countrywide Financial, Amgen, Netflix, and J.C. Penney
Countrywide Financial Corp. tapped its entire $11.5 billion credit line to offset a surge in loan defaults and to address the company's liquidity crunch. CFC plans to originate mostly conforming loans, which are backed by government-sponsored entities like Fannie Mae, from this point forward, nearly eliminating its riskier...
Tags: Sales strategy, Research & Development, Lori Deschene, J.C. Penney, Amgen Inc., Penney, Aranesp, CFC, NetFlix Inc.
Blog posts 2007-08-16
The Secret to Becoming an Industry Leader
What happens when a company straddles two industries, profiting in one arena and struggling in the other? That was Hewlett-Packard's story a couple years back -- its printing business paid the bills while Dell took the lead in PC sales. Then-CEO Carly Fiorina (responsible for the ill-fated Compaq purchase) responded...
Tags: Retail, Sales strategy, Desktops, Sales force management, Document management, Lori Deschene, Hewlett-Packard Co., Bradley, PC, Dell Computer Corp., retail company, industry
Blog posts 2007-08-16
Daily Dispatch: Sara Lee, Starbucks, Whole Foods, and AirTran
Sara Lee Corp. saw a 7.1 percent increase in sales for 2007 in all six of its divisions. Much of the company's success can be attributed to its new customer-centric sales strategy, which focuses on the vendor as customer. Rather than relying on brokers, the company sells...
Tags: Sales strategy, Retail, Food & Beverage, Mergers & Acquisitions, Lori Deschene, Whole Foods, Starbucks Corp., AirTran, Sara Lee Corp., Midwest
Blog posts 2007-08-15
Five Ways to Do Damage Control Like Mattel
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
Tags: Lori Deschene, Mattel Inc., recall
Blog posts 2007-08-15
Daily Dispatch: Wal-Mart, Mattel, Kmart, and Frontier
Wal-Mart reported a higher quarterly profit, but cut its outlook for the rest of the year, blaming inflated gas prices, rising mortgage defaults, and the housing funk for decreased consumer spending. Earlier this year, the retailer renewed its focus on low prices after unsuccessful efforts in apparel and...
Tags: Retail, Lori Deschene, Sean Menke, Wal-Mart Stores Inc., Frontier Airlines Holdings Inc., K Mart, Mattel Inc.
Blog posts 2007-08-14
Do Customer Incentives Increase Profitability?
With heavy competition from global manufacturers in the automotive industry, companies are scrambling to increase sales by offering incentives. According to Jesse Toprak, executive director of industry analysis for sales tracker Edmunds.com, this strategy only works if you don't give away the store. "Giving cars away will...
Tags: Sales strategy, Sales force management, Branding, Lori Deschene, incentive, sales, Jesse Toprak
Blog posts 2007-08-10
Daily Dispatch: Backdating Conviction, Apple, Microsoft, and Fidelity
Gregory Reyes became the first CEO convicted of criminal charges related to stock option backdating. The former CEO of Brocade Communications Systems was found guilty on all10 charges and faces up to 20 years in jail. Reyes's case sets a precedent not only for backdating-related convictions, but also...
Tags: Desktops, Game players, Lori Deschene, Gregory Reyes, backdating, Apple iMac, Microsoft Corp., Fidelity Investments, Apple Inc.
Blog posts 2007-08-07
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