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- Developing Your Verbal Logo
- In this faced-paced, mile-a-minute world, a person often has only a few seconds to get his message across. Most modern television and radio commercials are no more than 30 seconds. Where could a person use an effective 30 second commercial message about his business? These mini-messages are ideal for investor...
- White papers
- Sales Training: Sell the Solution, Not the Product
- Positioning is the technique of marketing and advertising a person's products or services in such a way that it groups the competition together and sets a person apart as something better at the same time. It's a very powerful technique. This paper shows how to use it to one's advantage.
- White papers
- How to Find Sales Leads for Your Small Town Business
- Opening a business is probably one of the scariest things to do. It takes money and risk of the investment and probably worst of all it requires delayed gratification. It's probably going to be awhile before a person makes any money. To make money a person needs customers. A person...
- White papers
- Motivational Sales Training
- It is 6am on Monday morning. The alarm has just shaken a person from a cozy slumber. It is still dark outside and the person wants nothing more than to burrow deeper under the covers and sleep for another hour or more. In fact, the person really wouldn't mind spending...
- White papers
- Appearance for Sales People
- It is a natural instinct to form an opinion of someone based on first impressions. A person's appearance plays a large role in the impression he make on someone, especially on his customers. One key to successful business is to always look professional for the customers. The concept of "Business...
- White papers
- Sales Training in a Down Economy
- The ebb and flow of the economy is inevitable. How a person manage the roller coaster ride is what will take him to new levels in the career. In a down economy, sales associates have both great benefits and great detriments. A poor economy can affect the buyer's market and...
- White papers
- Decide to Delegate
- Does a person need to learn how to delegate? Does he continuously work long hours? Is the person perpetually tired? Does he find it hard to fit all the tasks he needs to do into the day? Then it's time to decide what to delegate. Running a small business isn't...
- White papers
- Negotiating With Outside Sales People
- If a person owns a small business no doubt the person will have either thought of or been approached by someone offering to do sales. Generally these folks will work for commission and expenses and sometimes land the company some big deals. Of course the person knows that they will...
- White papers 2006-09-03
- Online, the Mind Thinks in Pictures!
- A website is one of the most powerful mediums of advertising expression. A person has ultimate freedom and flexibility to create powerful sales messages using both words and pictures. But is a picture really worth a thousand words? Perhaps, but pictures built up in the mind of a prospect with...
- White papers 2006-04-07
- PowerEasy ERP: Supply Chain Management
- PowerEasy System adapts and evolves to match the way in which the business operates. And by using PowerEasy Supply Chain Management system, a person can easily manage his sales, purchases and inventory. PowerEasy Supply Chain Management in conjunction with PowerEasy Financial Management system provides the person with up-to-the minute information...
- White papers 2005-11-10
- Listen to What the Marketing Experts Say
- If a person did much online shopping, the person would be sure to have seen some great, and not so great, sales letters urging him to get that oh-so-fabulous product that will solve all his problems right now. Some of those letters probably make the person want to whip out...
- White papers 2005-08-26
- Direct Mail Response Rates Mislead if You Are Careless
- Direct mail response rates only tell a person part of what the person needs to know. They tell the person the percentage of people on the person's list who responded. That's it. They don't tell the person if the person is broke even. If the person made a profit. Or...
- White papers 2005-07-18
- Smart Buying Techniques
- Ever wonder way so many sales people seem to have a person in the palm of their hand? How is it that the sales call the person agreed to soon takes on the image of the salesperson being the product or service inventory therapist? They ask questions and the person...
- White papers 2005-04-27
- Uncover Your Hidden Markets
- Want a simple, low-cost way to boost sales? Just uncover the narrowly defined sub-markets hidden in the main market. Then the person needs to create special versions of his or her advertising to focus on the specific needs of prospects in these hidden market segments. The person should start by...
- White papers 2005-01-27
- Why Your Sales Copy Should Be Written as if It Will Never Be Read at All!
- To be enthusiastic about something is to be so involved with the idea of its existence, potential, and prospects in the future, that a person believes in it whole-heartedly, 110%. When a person writes a sales copy, the person should be sure to let enthusiasm shine through his words. Too...
- White papers 2004-10-27
- Turn Up the Heat
- The most successful companies create and diligently pursue an integrated year-round program that addresses all their prospects and customers. An "Integrated" program marries sales with marketing. In fact, all marketing functions - from advertising and public relations through direct marketing and production of collateral materials - exist to support the...
- White papers 2004-07-15
- Lead Management: Proven Strategies for Managing and Increasing Leads
- As a marketer, a person knows that leads are only as good as the company's ability to respond appropriately and track them through the sales process. If the person is experiencing any challenges in managing leads or needs to increase the number of highly-qualified leads, this paper will be of...
- White papers 2004-07-01
- Those Who Can...Sell Professionally
- The article is about the sales person and their skills. A person who chooses sales, even as a last resort, is making a tough decision to depend entirely on his/her own effort, pride, and willingness to practice long enough to succeed. It's tough not to be able to hide behind...
- White papers 2003-01-01
Additional Resources
- LivePerson To Present With Leading Retail Bank at Independent Research Firm's Financial Services Forum
- Online Financial Services Executives to Speak on Boosting Incremental Revenue with Live Chat NEW YORK, June 19 /PRNewswire-FirstCall/ -- LivePerson, Inc. , a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced that it will deliver a joint presentation with a leading...
- Articles 2008-06-19
- Temecula Valley Bank Announces the Appointment of Timothy L. McLain, Vice President, Business Development Officer, SBA Division
- TEMECULA, Calif. -- Temecula Valley Bank, the principal subsidiary of Temecula Valley Bancorp Inc. (NASDAQ:TMCV) announced today that Timothy L. Tim McLain has joined the Bank's SBA Division as Vice President and Business Development Officer BDO. With 17 years experience in sales and origination of SBA and commercial real estate...
- Articles 2008-06-16
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