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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to sales strategy and salesforce.com appexchange]]></description>
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		<title><![CDATA[How Sales Managers Customize CRM]]></title>
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		<description><![CDATA[Stuart Robertson, general manager of Sharebuilder, shares his experiences using Salesforce.com and the benefits of customizable CRM.]]></description>
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		<pubDate>Tue, 20 Nov 2007 17:25:02 -0800</pubDate>
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		<title><![CDATA[How Fios Wins with Salesforce.com]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-177040.html]]></link>
		<description><![CDATA[Joe Aiello, director of corporate systems at Fios, discusses how and why his company uses Salesforce.com.]]></description>
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		<pubDate>Tue, 20 Nov 2007 17:23:24 -0800</pubDate>
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		<title><![CDATA[The Power of AppExchange]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-177038.html]]></link>
		<description><![CDATA[Joe Aiello, director of corporate systems at Fios, describes the various Salesforce.com AppExchange solutions his company has adopted to improve work flow and customer service.]]></description>
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		<pubDate>Tue, 20 Nov 2007 17:22:01 -0800</pubDate>
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		<title><![CDATA[Enhancing Sales Effectiveness With The Appexchange]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=328535]]></link>
		<description><![CDATA[This presentation explains how to enhance sales effectiveness with the Appexchange. ]]></description>
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		<pubDate>Thu, 01 Nov 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Sanofi Pasteur MSD Improves Sales Health With Salesforce SFA and AppExchange Builder]]></title>
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		<description><![CDATA[To deliver its range of vaccines for diseases like whooping cough, cholera, and polio as cost-effectively as possible, SanofiPasteur MSD, the UK-based specialist vaccines business of sanofi-aventis Group, needed to overcome its reliance on an outdated internal technology - its local, on-premises, pharmaceutical-industry CRM system. To increase sales effectiveness and...]]></description>
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		<pubDate>Sat, 01 Apr 2006 00:00:00 -0800</pubDate>
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