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- Peek Inside Your Competitor's Business
- What are your rivals' future plans? Will they launch new products? How profitable are they? Find out — the legal way — with our step-by-step guide to competitive research techniques.Intelligence gathering isn't just for Cold War-era spies. You can use investigative research to find out what your competitors are up...
- Articles 2008-02-19
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- SWOT Team: Coordination Can Be Painful
- Finding the coordination can be challenging. However, coordinating two sides of business can be downright painful. This article discusses how to better coordinate call center and marketing teams. From the SWOT Team, five action steps emerged that can make fine strategic and tactical additions to business plan. These are forget...
- White papers 2003-09-16
- SWOT Team Spies On The Competition
- In today's climate, businesses need more than fluff to stay ahead of the competition. This article discusses how SWOT spies on the competition. The various steps or ways which can be adopted include: ask questions before deciding, use budget on a sales solution, use budget on a branding solution, use...
- White papers 2003-09-23
Additional Resources
- How to Gather Competitive Research
- How to Gather Competitive ResearchVery good introduction to the subjectJane does a really good introduction to the subject. After reading this you will not be "the" expert, but will not a great deal to begin your search in a legal and ethical way.Congratulations!!Best regards,Lic Adrian AlvarezFounding Partner Midas ConsultingYour Competitive...
- Discussion threads 2007-04-03
- Recession Survival Strategy: Market Segmentation
- Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill. What...
- Blog posts 2008-11-18
- Marketing versus Sales
- Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...
- Discussion threads 2007-05-11
- Spotting New Opportunities for Your Business
- The pace of change in the business world can often seem bewilderingly fast. Most businesses operate in an environment that spurs this pace. It's constantly changing due to a variety of factors: new competitors who bring fresh ideas to a market, changes in your customers needs and preferences, your sales...
- Articles 2007-10-24
- A New Tool In The Marketing Arsenal
- Caught between TiVo and the 500+ digital cable channels that are weakening the mass advertising strategy, marketers are turning increasingly to sales promotions to get their sales message across. The article discusses Brand Fit Matrix having eight steps to quickly create winning promotions. Some of these steps are pin pointing...
- White papers 2003-10-07
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