Resources

4 Resources for

sales strategy and travis van

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Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Strategy, Travis Van, public relations, marketing; Blog posts 2007-10-01
Get Customers Involved Earlier In Product Development Cycle: Over the last few months I've heard strong recommendations from at least five different people on Steven Blank's "The Four Steps to the Epiphany ... Successful Strategies for Products that Win." So I finally ordered a copy from Amazon.The premise is fairly obvious:"Products developed with senior management out in...; Tags: Product marketing, Sales strategy, Travis Van, product development; Blog posts 2007-07-24
Bad Marketing Follows Bad Sales: If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...; Tags: Sales strategy, Sales force management, Marketing research, Travis Van, sales folk, marketing, sales, marketing folk; Blog posts 2007-07-16
We Won an Award! (Oh, Wait ... They're Trying to Sell Us Something): Of all the underhanded sales tactics targeting marketing folks, one of the sleaziest has to be the trade publication "award" sham. For those who aren't wise to it and apparently there are many who still are not, it looks something like this: You get an email saying that your company...; Tags: Sales strategy, Sales force management, Travis Van, sales; Blog posts 2007-07-11