the practice of making unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual...
Hallucinations or not, rejections can still sting. And that's a good thing, because that pain represents a fabulous opportunity to improve your sales skills. Your challenge is to discover your personal threshold of pain and then take action to remove the sting. Here's how.Let's start by understand...
If you're like most people, you've accidentally scooped up beliefs that help you fail. Change those beliefs, and you'll be more successful. The beliefs I'm talking about aren't specifically religious, but the arbitrary rules that you use to interpret the meaning of events. Often these beliefs can seem to...
I've been harping on lead generation because that's where sales pros need a lot of help. In fact, over 70 percent of sales leaders are not satisfied with their lead generation process, according to a survey of sales managers conducted by Jim Dickie, the head of the research and...
One of the comments on my previous post, “The Art of the Cold Call Pitch”, suggests that during the cold call you should “ask if it is a good time to talk” and only ask for an appointment if the answer is “No.” That’s a great idea --...
When you’re cold calling, you’ve got 10 seconds, at most, to convince the prospect that you’re worthy of attention. The quickest way to get the attention a prospect is to frame your opening sentence around a business issue that proverbially keeps the prospect awake at night. In my...
Cold calling can be a highly effective selling/networking technique when used properly by sales personnel in virtually any industry. I've had tremendous success pitching my own work in show business just this way. As a Hollywood screenwriter, I routinely infuse potential colleagues with enthusiasm for script...
Articles 1998-10-01
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