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- Web 2.0 as a sales tool...Not!
- Web 2.0 as a Sales Tool...Not!Agree to DisagreeThe review sites do a very good job of filtering out specious reviews --not all but most.What we forget is that in a cusotmer centric approach it was always about the customer -- the customer now has the means to take back control...
- Discussion threads 2007-11-09
- Web 2.0 as a sales tool...Not!
- A great truism of writing about business and technology is that whenever you try to inject sanity into the discussion of some over-hyped techno-fad, somebody is virtually guaranteed to respond with computer industry conventional wisdom. Earlier this week, I posted a criticism of Web 2.0. (It's HERE.) ...
- Blog posts 2007-11-09
- Why Industry Analysts are sales tools
- Why Industry Analysts are Sales Toolsonly when the analyst has influence ...My main points (or at least, what I was trying to say ...) were that when your target customers are NOT reading the said analysts reports ... and the analysts are lifting your perspective on the landscape (without any...
- Discussion threads 2007-08-07
- Why Industry Analysts are sales tools
- In the Catching Flack blog, the normally brilliant Travis Van complains about analysts stealing your ideas and putting them into their reports. Say what? This is a problem that every firm should have. The whole point of dealing with analysts is to get them to see the...
- Blog posts 2007-08-21
- Open Houses Can Be a Useful sales tool
- The author was taking the pulse of the local real estate market a few days ago, and was interested to learn that, in some of the neighborhoods where sales have slowed to a crawl, open houses are again in demand. Although most real estate agents the author knows have never...
- White papers 2005-12-01
- Listening: Your Best sales tool
- This article says that the most important skill you can develop is the ability to listen and understand customers. It also explains few tips on the importance of becoming a great listener. Listening is hard work that pays off in the long run. Be an excellent listener and build trust....
- White papers 2003-01-01
- Your Most Powerful sales tool
- It is not easy to convince customers. And even if it is, the process calls for lot of coaxing and cajoling on part of salesperson to sell a product. The most powerful tool that a salesperson should carry is a bundle of well-prepared questions. The questions must make an impact...
- White papers 2003-01-01
- Make Your Web Site a sales tool 2
- This article says that businesses that survive this initial Internet craze will be those that know how to implement marketing strategies that work on, and off, the Internet. It also explains few key strategies for developing an Internet marketing strategy that leads to sales like developing an Internet marketing plan,...
- White papers 2003-01-01
- Make Your Web Site a sales tool
- This article explains that to survive in today's business world, companies must design marketing plans to take full advantage of the most powerful marketing tool of the new millennium that is Internet. It also explains few key strategies for developing an Internet marketing strategy that leads to sales like developing...
- White papers 2003-01-01
- Why You Can't Use Yesterday's Direct sales tools & Rules to Hire Key Account Reps : Key Variables in Hiring and Training the Strategic Sales Rep
- When automobiles were first made, every vehicle came equipped with a whip socket. This piece of hardware was essential on every carriage as drivers needed a place to secure the whips used to drive their horses. Old ideas die hard. Eventually whip sockets disappeared from automobiles, but today many sales...
- White papers 2001-03-01
Additional Resources
- Sales Support Tool for Renault VI
- In order to optimize its sales process, Renault VI, the third largest manufacturer of heavy vehicles in the world, decided to supply dealers with a portable IT tool capable of supporting every stage of a vehicle's sales cycle. Capgemini partnered with CWC (a U.S. company specializing in sales force tools...
- Case studies
- Sales Manager's Guide To Establishing Sales Quotas
- Accurate sales quotas can help to predict the future business, motivate the sales team and serve as the basic for a solid sales compensation plan. The key word here is "accurate," which requires that a person must consider the seven factors identified in this Sales Manager's Guide To Establishing Sales...
- White papers 2003-01-01
- How to Write a Sales Letter
- A primary and widely-used form of communication, a sales letter is a marketing tool that can build your client base and increase your sales. This guide will take you step-by-step through the process of writing an effective sales letter, from deciding what your objective is, through editing your final draft....
- White papers 2003-01-01
- Forecast And Plan Your Sales
- Accurately forecasting your sales and building a sales plan can help you to avoid unforeseen cashflow problems and manage your production, staff and financing needs more effectively. A sales forecast is an essential tool for managing a business of any size. It is a month-by-month forecast of the level of...
- White papers 2005-08-15
- Sales Advertising Tools
- Every tool is designed for a specific purpose: hammers are designed for driving or removing nails; chainsaws are used to trim and cut trees; screwdrivers are used to tighten or remove screws. In business, one sometimes tries to use the wrong tool for a job. Just as one can't use...
- White papers
- CardScan for Microsoft CRM Ridge Tool Case Study
- With more than 50 salespeople, Ridge Tool, maker of the well-known Rigid(R) brand of pipe-working tools, collects hundreds of business cards each week—all of which represent potential sales. Unfortunately, the company found that those vital contacts were often lost, or entered into its Microsoft CRM application incorrectly, resulting in too...
- Case studies
- Planning For Sales Compensation
- Theincrease in information sophistication should be viewed as an opportunity for increases in sales productivity. With this newly acquired ability to measure the results of sales behavior more finely comes the corresponding ability to reward sales behavior more precisely. This article explains about a tool, which will help you to...
- White papers 2002-01-29
- The Sales Manager's Toolkit
- Most sales organizations focus on providing best to their customers. The process calls for having a sound sales management system, which helps in enhancing sales productivity. An effective sales management system involves dealing with complexities of setting budgets, aligning territories and objectives, and deploying good salespeople. The paper examines how...
- White papers 2000-09-01
- CRM Vendors Think You're Stupid
- CRM Vendors Think You're StupidCRM is a toolI agree with you 100% on this issue, Customer Relationship Software is a tool that a salesman can utilize. When you put that tool in the hands of a group of people, it does not mean everyone is going to achieve higher sales...
- Discussion threads 2007-04-05
- Creating White Papers That Drive Sales
- Too often, white papers are disconnected from real-world sales contexts and inadvertently address topics that neither sales people nor prospective buyers find useful. The key to narrowing the sales focus is to understand how one’s particular audience defines and measures value. Find out how to ensure that one’s next white...
- White papers 2004-02-05
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