Salesforce.com Inc.

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salesforce.com inc. and strategy - All News and Analysis

• Salesforce.com F3Q10 (Qtr End 10/31/09) Earnings Call Transcript

  Seeking Alpha - 2009-11-17

  Question-and-Answer Session Operator Operator Instructions The first question comes from the line of Mark Murphy - Piper Jaffray. Mark Murphy - Piper Jaffray We are occasionally running into customers that are indicating Salesforce.com has become a top three or top five line item in their IT...

  Tags: Salesforce.com Inc., Call Transcript, Earnings, Strategy, Management, Seeking Alpha

• New Salesforce Strategy: 'Amplify And Extend'

  BNET - 2009-07-02

  Salesforce.com doesn't think that large enterprises should have to replace software and infrastructure in which they've already invested huge amounts. Peter Coffee, director of platform research at Salesforce, told me over the phone this morning that the sotware-as-a-service SaaS vendor is trying to convince potential customers that they can "amplify...

  Tags: Strategy, Salesforce.com Inc., Customer, Sales Force Management, Software As A Service (SaaS), Sales, Emerging Technologies, Michael Hickins

• Is an "Open" Strategy Right For You?

  - 2007-11-28

  Some critics called Amazon's Kindle electronic book reader overpriced and poorly designed, while others hailed it "the book of the future." There may be truth on both sides of the debate, but nonetheless, consumers have spoken, and their response has been highly favorable. Now there's just one thing standing in the way of...

  Tags: Management, Personal Technology, Lori Deschene, Advertising & Promotion, Marketing, Online Communications, E-books, Strategy, Social Networking, Amazon Kindle, Amazon.com Inc., Article, Mozilla Firefox, Facebook, Salesforce.com Inc.

• The Marketing Secrets of Marc Benioff

  - 2007-01-25

  Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling: Always pitch the bigger picture. Salesforce.com was about "the end of software," not customer relationship management software or software as a service....

  Tags: Salesforce.com Inc., General, Marc Benioff, marketing, strategy, Sales force management, Ben Casnocha, Salesforce.coms AppExchange

• Five keys to your CRM success.(salesforce.com[R])

  - 2006-09-01

  THROUGH 2010, ENTERPRISES THAT DEPLOY CRM STRATEGIES WILL RETURN AT LEAST 25 PERCENT BETTER FINANCIAL METRICS THAN THOSE THAT DON'T (0.8 PROBABILITY). THROUGH 2010, ENTERPRISES THAT DEPLOY CRM STRATEGIES WILL RETURN AT LEAST 25 PERCENT BETTER FINANCIAL METRICS THAN THOSE THAT DON'T ...

  Tags: CRM, Salesforce.com Inc., strategy

• Will Salesforce.com's Next Big Bet Pay Off? New AMI Research Bulletin Analyzes salesforce.com's AppExchange Strategy and Execution Capabilities

  - 2005-10-26

  NEW YORK -- After disrupting the status quo in the CRM industry, salesforce.com has embarked on AppExchange, a crusade to create an on demand, eBay type of marketplace that would radically transform the software industry. AMI-Partners' latest Research Bulletin, AppExchange: Salesforce.com's Next Big Bet, takes an in-depth look at salesforce.com's...

  Tags: Salesforce.com Inc., strategy

• Case Study: Salesforce.com helps 24/7 Real Media get worldwide offices on same page.(CRM Strategies)

  - 2003-11-10

  Byline: Karen J. Bannan Byline: Karen J. Bannan

  Tags: CRM, Salesforce.com Inc., strategy

• Case Study: Fashion network solves its sales system woes.(CRM Strategies)(Worth Global Style Network uses Salesforce.com customer relationship management system)

  - 2003-04-14

  Byline: Carol Krol Byline: Carol Krol

  Tags: CRM, network, Salesforce.com Inc., strategy

• Accelerating Sales Through CRM - Miller Heiman and salesforce.com to Host Web Seminar; CEOs Sam Reese and Marc Benioff Headline Discussion On Linking Sales and Technology Strategies

  - 2002-09-13

  Business and Technology Editors

  Tags: CRM, Marc Benioff, sales, Salesforce.com Inc., strategy, Web