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salesforce.coms appexchange

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The Marketing Secrets of Marc Benioff
Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling: Always pitch the bigger picture. Salesforce.com was about "the end of software," not customer relationship management software or software as a service....
Tags: Salesforce.com Inc., General, Marc Benioff, marketing, strategy, Sales force management, Ben Casnocha, Salesforce.coms AppExchange
Blog posts 2007-01-25
The Marketing Secrets of Marc Benioff
Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling:Always pitch the bigger picture. Salesforce.com was about "the end ofsoftware," not customer relationship management software or software asa service.Before you start talking to...
Tags: Sales force management, Ben Casnocha, Salesforce.coms AppExchange, Salesforce.com Inc., General, Marc Benioff, marketing, software
Blog posts 2007-01-25
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