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The Marketing Secrets of Marc Benioff

Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling: Always pitch the bigger picture. Salesforce.com was about "the end of software," not customer relationship management software or software as a service....

Tags: Sales force management, Ben Casnocha, Salesforce.com Inc., Marc Benioff, strategy, marketing, Salesforce.coms AppExchange

Blog posts 2007-01-25

The Marketing Secrets of Marc Benioff

Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling:Always pitch the bigger picture. Salesforce.com was about "the end ofsoftware," not customer relationship management software or software asa service.Before you start talking to...

Tags: Sales force management, Ben Casnocha, Salesforce.com Inc., Marc Benioff, marketing, Salesforce.coms AppExchange

Blog posts 2007-01-25

Additional Resources

Dreambuilder Investments Standardizes on Salesforce and the Force.com Platform-as-a-Service to Run Its Business On Demand

Mortgage investment and resolution firm uses Salesforce for Financial Services, Partner Portal, the Force.com Platform and the AppExchange to build a customized solution for its business operations SAN FRANCISCO, June 2 /PRNewswire-FirstCall/ -- Salesforce.com , the market and technology leader in Software-as-a-Service SaaS and Platform-as-a-Service PaaS, today...

Articles 2008-06-02

QuickArrow Names Malcolm Hawker New Vice President of Product Management

QuickArrow, Inc., the leader in SaaS Services Automation , announcedtoday that it has named Malcolm Hawker as Vice President of ProductManagement. Hawker brings over 13 years of software development leadershipto QuickArrow, and is a recognized expert in software internationalization. Most recently, Hawker was the Director of Product Management...

Articles 2008-05-28

Improving the Sales Force: JangoMail Announces AppExchange Certification and Availability of JangoMail for Salesforce

JangoMail for Salesforce Enables Customers to Easily Send Targeted E-Mail Campaigns DAYTON, Ohio -- JangoMail, an industry leader in permission-based e-mail marketing, today announced certification on salesforce.com's AppExchange and immediate availability of JangoMail for Salesforce - a powerful e-mail marketing application that integrates into customers' Salesforce accounts. AppExchange...

Articles 2008-05-27

Salesforce.com Customers Accela, Dexter + Chaney, and Xactly Leverage the Power of Platform-as-a-Service to Successfully Integrate BigMachines With Salesforce via the AppExchange

Software companies deploy BigMachines and salesforce.com solutions to dramatically streamline the opportunity-to-quote process, improving operational efficiency and customer service CHICAGO and SAN FRANCISCO, May 14 /PRNewswire-FirstCall/ -- BigMachines, Inc., a leading provider of web-based configurator, quote, and proposal selling tools, and salesforce.com , the market and technology...

Articles 2008-05-14

Brainshark and Silverpop's Vtrenz Solution Partner to Improve Marketing Campaign Results

-- Brainshark ( www.Brainshark.com ) and Silverpop's Vtrenz ( www.vtrenz.com ) have partnered to increase the effectiveness of email marketing campaigns.-- By combining Brainshark's on-demand presentation solution with Vtrenz's unique marketing automation capabilities, the partnership will ...

Articles 2008-05-13

Business Integration Software targets Salesforce users

Using code-free, wizard-based interface, iBOLTTM for Salesforce.com enables real-time data sharing between Salesforce and other business applications. It allows companies to merge customer data across all on-premise applications, including accounting, ERP, supply chain management, human resource management system, and logistics. Software can be used to automate range of business processes...

Articles 2008-05-09

Software integrates CRM and business applications

Available on Salesforce.com's AppExchange, iBOLTTM allows organizations to form bridge between Salesforce CRM applications and other business applications and IT systems. Companies can merge customer data across all on-premise applications, including accounting, ERP, supply chain management, human resource management system, and logistics. Using iBOLT, salesforce.com customers can leverage inter-application data...

Articles 2008-05-09

Callidus Software Is Silver Sponsor at Salesforce.com's Dreamforce Europe User and Developer Conference

Callidus Software Inc. (NASDAQ: CALD), theleader in Sales Performance Management SPM, today announced it isa Silver Sponsor of Dreamforce Europe, salesforce.com's first annualEuropean user and developer conference held May 7-8, 2008 at the BarbicanCentre in London, England. The much-anticipated conference is poised tobecome Europe's largest and most important...

Articles 2008-05-07

Adoption of Salesforce.com Software-as-a-Service and Platform-as-a-Service Accelerates Throughout EMEA

Salesforce.com surpasses 7,000 EMEA customers and nearly 140,000 subscribers in first fiscal quarter of 2009 Industry leaders Air Liquide, The Christie Group, CODA, COLT Telecom Group, DSV, Rentokil Initial and Wartsila are among new European customers adopting salesforce.com SaaS and PaaS 90 European partners have launched...

Articles 2008-05-07

Magic Software's iBOLT Business Integration Suite Now Available on Salesforce.com's AppExchange

Salesforce.com customers can deploy iBOLT for fast and simple integration of companies' on-premises business applications with Salesforce CRM applications LONDON, May 6 /PRNewswire-FirstCall/ -- Salesforce.com Dreamforce Europe Conference -- Magic Software Enterprises Ltd. , a leader in enterprise application development, deployment and integration solutions, today announced the...

Articles 2008-05-06

Ribbit Gives a "Voice" to Enterprise Applications

After an extraordinarily successfulprivate beta program involving more than 70 businesses of all differentsizes, Ribbit -- Silicon Valley'sfirst phone company -- today announced general availability of Ribbit forSalesforce, the first enterprise application to ever link mobile voicecommunications and Software as a Service SaaS business workflow. Ribbitfor Salesforce...

Articles 2008-05-06

Lyris, Inc. Announces Hot Banana's Certification on Salesforce.com's AppExchange

Hot Banana Is the First Web Content Management Solution to Earn Coveted Designation of AppExchange Certified EMERYVILLE, Calif. & BARRIE, Ontario -- Lyris, Inc. announced today that Hot Banana Software (www.hotbanana.com), the Web content management solution that is part of the Lyris HQ integrated marketing platform, has been...

Articles 2008-05-06

Magic Software to Introduce its Business Integration Suite iBOLT for Salesforce.com at Dreamforce Europe on May 7th

iBOLT for Salesforce.com available also on salesforce.com's AppExchange Meet us at Dreamforce Europe 2008, May 7-8, in London's Barbican Center, booth #G19 OR YEHUDA, Israel, May 5 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. , a leader in enterprise application development, deployment and integration solutions, announced...

Articles 2008-05-05

E-Mail Software integrates with AppExchange

Integrating seamlessly with salesforce.com's AppExchange, InstantService chat and email management tools provide users with efficiencies for accessing and updating critical customer information for optimal level of service. Graphical management console enables agents to view multiple applications, including Salesforce, on one screen. Based on online behavior, qualified visitors can be proactively...

Articles 2008-05-02

Manticore Technology Closes 50th Customer on the AppExchange

Strong demand within the salesforce.com customer base for on-demand marketing automation platform that combines power, one-hour implementation time, and zero configuration cost drives rapid adoption AUSTIN, Texas and SAN FRANCISCO, May 1 /PRNewswire-FirstCall/ -- Manticore TechnologyTM, a leading provider of automated demand generation solutions, and salesforce.com ,...

Articles 2008-05-01

LIVEOPS INTEGRATES CALL CENTER WITH SALEFORCE CRM.

LiveOps, Santa Clara, Calif., the virtual call center company, has announced the integration and certification of its On-Demand Call Center Platform with the Salesforce CRM application suite. This integration provides in-bound and out-bound telephony management, call routing, agent availability, CTI screen pop and call control for...

Articles 2008-05-01

eXalt Solution Sales Platform Now Available on Salesforce.com's AppExchange

Deploying eXalt with Salesforce helps customers increase visibility into sales activity, make more accurate forecasts and improve manageability of quotes and proposals CAMBRIDGE, Mass., April 29 /PRNewswire/ -- eXalt Solutions today announced the availability of eXalt's Solution Sales Platform on salesforce.com's AppExchange. eXalt's integration with Salesforce...

Articles 2008-04-29

InstantService Chat and Email Solutions Now Available on Salesforce.com's AppExchange

Salesforce.com customers can now easily integrate chat and email management tools to increase sales and improve online customer service SEATTLE, April 29 /PRNewswire/ -- InstantService, Inc., a provider of chat and email management solutions, today announced the availability of its communication tools for salesforce.com's AppExchange marketplace. Hundreds...

Articles 2008-04-29