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It's Friday; Do You Know Where Your Marketing Strategy Is?

Every now and then, you have to put down the spreadsheets and overrated business books in favor of something a little lighter especially on Fridays. Since it's just a day shy of December, we're obviously way overdue for a Christmas-related post. Just in the Saint nick of time, here's a little link love for...

Tags: Marketing research, Lori Deschene, marketing strategy, Santa, marketing

Blog posts 2007-11-30

Additional Resources

Bombardier to Start Maintenance Operations on 45 New High Speed Trains in Spain

Bombardier Transportation, in consortium with Talgo, has been awarded a 14-year contract with RENFE, the Spanish National Rail Operator for the maintenance of 45 AVE S-130 high speed trains. Maintenance activities will be carried out until 2022 at RENFE's depots in Santa Catalina and Fuencarral, both in Madrid. Bombardier Transportation's...

Articles 2008-07-17

Activision Blizzard Announces Self-Tender Offer

SANTA MONICA, Calif. -- Activision Blizzard, Inc. (Nasdaq: ATVID) announced today the commencement of a tender offer to purchase up to 146,500,000 shares of its outstanding common stock at a price of $27.50 per share representing approximately 22% of Activision Blizzard's outstanding common stock as of July 9, 2008. ...

Articles 2008-07-16

Tensilica Appoints Semiconductor Industry Veteran Jack Guedj as New President and CEO

Founder Chris Rowen Becomes CTO to Drive Advanced Processor Technology SANTA CLARA, Calif. -- Expanding its executive team with the talented leadership required to take the company into its next phase of growth, Tensilica, Inc. today announced it has appointed Dr. Jack Guedj, Ph.D. as the company's president...

Articles 2008-07-16

Savannah in Travel + Leisure top 10 city list for first time

NEW YORK -- Savannah, Ga., has made it on to Travel + Leisure's list of top 10 cities in the U.S. and Canada for the first time, according to the results of a magazine reader survey. The list was topped by New York for the eighth consecutive...

Articles 2008-07-16

Intel profit jumps 25%

SAN FRANCISCO -- Intel Corp.'s second-quarter profit jumped 25 percent, as blossoming sales of laptop chips helped the company cruise past Wall Street's estimates Tuesday. Investors viewed the chip maker's favorable results as a sign that global PC demand is healthy, despite a sputtering U.S. economy that...

Articles 2008-07-16

Bank of Santa Clarita Reports Second Quarter 2008 Results

The Bank Continues its Trend in Growing Profitability and Strong Credit Quality SANTA CLARITA, Calif. -- Bank of Santa Clarita (OTCBB:BSCA) today announced financial results for the second quarter of 2008. Bank of Santa Clarita reported significantly improved earnings in 2008 over the respective 2007 periods....

Articles 2008-07-16

Gary Dickinson joins Mercy Health in Edmond

Gary Dickinson, a family medicine physician, has joined Mercy Health Edmond Santa Fe. Dickinson has practiced family medicine for more than 25 years...

Articles 2008-07-16

PlaySpan Acquires PayByCash®

Combined Company Will Empower Game Publishers With Complete Micro Transaction and Global Payment System SANTA CLARA, Calif. -- Silicon Valley based PlaySpan Inc. (www.playspan.com) has acquired PayByCash (www.paybycash.com) the leading alternative payment system for online games, virtual worlds and social networks. Together PlaySpan and PayByCash create one of...

Articles 2008-07-16

Celerus Diagnostics Completes Final Round of Beta Trials

Wave System Exceeds Expectations SANTA BARBARA, Calif. -- Beta site trials at five key hospitals and laboratories across the United States are coming to a close, and the Celerus Wave System has been evaluated from Florida to California with outstanding marks. "We were confident about the...

Articles 2008-07-16

Did Someone Say 'Haggle'? Consumers Willing to Give Car Dealers More Profit Than They're Now Receiving, New Zag Survey Finds

SANTA MONICA, Calif. -- Buying a car can be a test of wills, a challenging round in the sport of haggling - a game at which few Americans have much practice. According to a new nationwide survey from Zag (www.zag.com), consumers may be tossing in the towel needlessly....

Articles 2008-07-16

InTouch Health® Announces Agreement with Genentech on Activase® Education and In-Servicing for Telestroke Customers

SANTA BARBARA, Calif. -- InTouch Technologies, Inc. (d.b.a InTouch Health), the world leader in Remote Presence health care solutions, announced today that it has entered into a Memorandum of Agreement with Genentech, to facilitate Activase([R]) Alteplase education for its growing telestroke customer base. Activase, a recombinant tissue plasminogen activator (t-PA)...

Articles 2008-07-15

Santa Clara University Conference "Voices of Global Leaders" Focuses on Empowering Women to Be Agents of Change

Participants of the Global Women's Leadership Network Will Share Their Grassroots Accomplishments SANTA CLARA, Calif. -- The Global Women's Leadership Network GWLN, sponsored by the Leavey School of Business at Santa Clara University, will host a conference "Voices of Global Leaders" 9 a.m. to 5 p.m. July 26...

Articles 2008-07-15

Sun Microsystems Reports Preliminary Results for Fourth Quarter Fiscal Year 2008

SANTA CLARA, Calif. -- Sun Microsystems, Inc. (NASDAQ: JAVA) reported preliminary results today for its fourth quarter of fiscal 2008, which ended June 30, 2008. Sun expects to report revenues for the fourth quarter of fiscal 2008 in the range of $3.725 to $3.800 billion, as compared with...

Articles 2008-07-15

Intel Posts Record Second-Quarter Revenue of $9.5 Billion

* Revenue up 9 Percent Year-over-Year * Operating Income up 67 Percent Year-over-Year * Net Income $1.6 Billion; EPS 28 Cents SANTA CLARA, Calif. -- Intel Corporation today announced record second-quarter revenue of $9.5 billion, operating income of $2.3 billion, net income of $1.6...

Articles 2008-07-15

Deluxe Editions of U2's First Three Albums To Premiere Exclusively on imeem

SANTA MONICA, Calif. & SAN FRANCISCO -- imeem and Universal Music Enterprises today announced that deluxe editions of U2's first three albums, Boy (1980), October (1981) and War (1983) will be available for free streaming on imeem starting July 15, one week prior to the albums' releases on July 22,...

Articles 2008-07-15

Macrovision's Q2 2008 Earnings Release and Conference Call Scheduled for August 7, 2008

SANTA CLARA, Calif. -- Macrovision Solutions Corporation (NASDAQ:MVSN) announced today that it will release its financial results for the second quarter of fiscal 2008 on August 7, 2008 after the close of market. Macrovision will host a conference call at 5:00 p.m. ET to discuss the financial results....

Articles 2008-07-15

8x8, Inc. Announces Internet Availability of 2008 Annual Meeting Proxy Materials Under SEC Notice and Access Rule

SANTA CLARA, Calif., July 15 /PRNewswire-FirstCall/ -- 8x8, Inc. , provider of Packet8 (http://www.packet8.net/) business, mobile and residential communication services, today announced the Internet availability of proxy materials for its 2008 Annual Meeting of Stockholders under the U.S. Securities and Exchange Commission's new Notice and Access rule. ...

Articles 2008-07-15

TTM Technologies Inc. to Conduct Second Quarter 2008 Conference Call on July 29

SANTA ANA, Calif. -- TTM Technologies, Inc. (Nasdaq: TTMI) will host a conference call on Tuesday, July 29, 2008, at 4:30 p.m. Eastern/1:30 p.m. Pacific time to discuss its second quarter 2008 performance. Telephone access is available by dialing 800-218-4007. The conference call will also be simulcast on...

Articles 2008-07-15

Nordstrom to Open New Store at Macerich's Santa Monica Place

- Nordstrom also to expand two existing stores at Macerich centers in California - SANTA MONICA, Calif., July 15 /PRNewswire-FirstCall/ -- MacerichR today announced Seattle-based Nordstrom, Inc. , a leading fashion specialty retailer, has signed a letter of intent to open a new Nordstrom store at...

Articles 2008-07-15