After two decades of robust growth, the U.S. cable TV industry is facing significant challenges to future growth. With more than 300 existing programming channels resulting in increased audience fragmentation, the prospects for creating additional revenues by launching new channels are very limited. At the same time, the pool of...
The last twenty years have seen an explosion of breakthroughs in personal technology. Digital cameras, satellite television, CDs, and the Internet have changed the face of entertainment. One of the most important aspects of digital technology is the way that it affects the distribution of information, or content. Information that...
NEW YORK (Reuters) - DISH Network Corp DISH, the No. 2 U.S. satellite television provider, said on Tuesday it received notice that phone operator AT&T Inc T is ending their agreement at the end of the year to sell TV, phone and Internet...
There are five things you should consider when choosing where to advertise:your target audiencethe comparative costs of reaching that audience through different mediathe timing of your campaigncreative opportunitieseditorial statureSelecting advertising media involves comparing and balancing all of these factors to develop an advertising media mix that’s right for your product....
