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- Music Licensing: Getting Your Music Into Movies, TV, and Ads
- This article describes music licensing, which is the term applied to the process of placing music on visual creative projects, such as film soundtracks (film, video, digital), television programs, and advertising campaigns. As more and more music is being made available online for different uses, it is natural for production...
- White papers 2002-08-01
Additional Resources
- J.C. Penney Back to School Ads Push Teen Agenda but Pull Parents Along
- As J.C. Penney launches an online team hub -- jcp.com/teen -- as the focal point of its multi-channel youth marketing, it is initiating advertising and promotional campaigns for the back to school season that are designed not only to move product but also to act as drivers to the site....
- Blog posts 2009-07-17
- Online Buzz Tough to Manage and Measure
- During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...
- Blog posts 2007-07-30
- World's Dumbest Sales Model
- World's Dumbest Sales ModelYour scenario......actually suggests that argument that anonymity on the Internet may be impractical in the long term. If the abuses continue to grow, then there may be demand for verifiable identity at all stages of the process. You should read the press release, though....
- Discussion threads 2008-01-09
- Guitar Hero and Gibson Squabble
- Guitar Hero and Gibson SquabbleRE: Guitar Hero and Gibson SquabbleMy 61 year old husband and avid quitar player in his youth and a long time band member, loves guitar hero and his gibson guitar. Also, my 14 year old grandson is a newly budding guitar player and a member...
- Discussion threads 2008-03-31
- What Is a Millennial?
- What Is a Millennial?You are making a huge assumption herethat the baby boomers will retire immediately once they reach retirement age. Nothing is further from the truth. Every single boomer I know wants to continue working when they reach retirement age, although they are usually interested in flexible...
- Discussion threads 2008-05-20
- MLB's Revenue-Sharing Formula
- MLB's revenue-sharing program prevents large-market teams, like the Yankees and Red Sox, from dominating the league every year. Here's how the program affects revenues, payroll, and the competitive balance of baseball. Identifying the Imbalance In 1999, a “blue ribbon” panel...
- Articles 2008-07-14
- Protection: Getting CERT-ified: Teams Thwart Viruses
- At first glance, it sounds like a pitch for a television action drama. A team of dedicated, technology savvy hotshots band together to thwart computer hackers and rid the landscape of computer viruses and other nefarious cyber beasts. It's a reality show, all right, but not of the...
- Research articles 2004-09-01
- Cagey Cajun ready to take over: Democrat-turned-Republican Tauzin hopes to chair House Telcom Subcommittee. (Louisiana Representative Billy Tauzin) (includes related article on Tauzin's work on program-access amendment of Telecommunications Act of 1996)
- Democrat-turned-Republican Tauzin hopes to chair House Telcom Subcommittee Stumping through the swamps band bayous of Cajun-country Louisiana, Billy Tauzin sailed through previous House re-election bids as a Democrat, with an average 90% of the vote. This time around, he demonstrated his...
- Research articles 1996-10-28
- Obstruct art
- ###THOMAS GALVINMr. Galvin is a former investigative reporter for the New York Daily News.Obstruction works. What other lesson could I draw after four years of covering President Clinton's scandal management? Clinton and his band of spinners have proved that you can stonewall all of the people all of the time.The...
- Research articles 1998-06-22
- Is the Soap Opera in Yahoo's C-Suite Finally Ending?
- After months of searching, the never-ending soap opera that is Yahoo Inc. might be coming to end. A final pick for new CEO could come as early as next week. In the running is Carol Bartz, former CEO at Autodesk Inc. No longer on the list, apparently,...
- Blog posts 2009-01-09
- The Adventures of Rilo Kiley
- Since their formation in Los Angeles in 1998, the fiercely original quartet Rilo Kiley has become an unqualified favorite of savvy music fans and critics across the country and around the world. Fronted by a pair of gifted songwriters in Blake Sennet and the charismatic Jenny Lewis, dubbed by...
- Research articles 2005-05-26
- Apple criticized over iTunes LP development costs
- By Prince McLeanPublished: 04:00 PM EST Critics are lambasting Apple over its new iTunes LP format, charging that the company has priced indies out of the game by charging a production fee of $10,000 to develop the interactive titles. Content authors are likely to view the fees as absurdly low,...
- News items 2009-10-09
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Is the Soap Opera in Yahoo's C-Suite Finally Ending?
- After months of searching, the never-ending soap opera that is Yahoo Inc. might be coming to end. A final pick for new CEO could come as early as next week. In the running is Carol Bartz, former CEO at Autodesk Inc. No longer on the list, apparently, is former Vodaphone...
- News items 2009-08-07
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