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- Jackson-Dawson and Scion to Race in Grand-Am's Koni Challenge and NASA's Performance Touring for 2008
- After a tremendously successful 2007 season in the world's first national road race Scion tC, Jackson-Dawson JD and Scion are taking their road racing program to the next level. The team will be competing in select Grand-Am Koni Challenge races. The car will be prepped to run in...
- Research articles 2007-12-18
- Viewpoint's 3D Visualization Technology Helps Scion Secure Top Spot in Recent Cisco E-Commerce Study
- Innovative Viewpoint-Powered Vehicle Configurator Allows Scion to Outrank Major Retailers in Providing Engaging Customer Experience
- Research articles 2007-05-01
- Marketing In A Make Believe World
- Reuters, IBM, and Sun are some of the big name companies that have made themselves at home in Linden Lab's virtual world, Second Life. And now Scion is launching two new models in the real world and in Second Life. Scion is targeting the young "trendsetters" in Second Life i.e. the same consumers who...
- Blog posts 2007-02-09
- Scion Partners with Viewpoint Corporation to Market and Distribute Scion Search Toolbar
- Business Editors
- Research articles 2004-05-17
- Scion xA y xB: Toyota va detras del el espiritu de la nueva generacion.(Evaluacion de producto/servicio)
- La próxima generación de compradores de autos nuevos se encuentra desde hace un tiempo en la mente de Toyota, que lanza al mercado dos nuevos modelos destinados, exclusivamente, a este público juvenil: la mini camioneta deportiva La próxima generación de compradores de autos nuevos se ...
- Research articles 2003-08-01
- Desert Toyota Scion Partners with CCSN to Celebrate 35th Anniversary with Scion Giveaway
- LAS VEGAS -- CCSN and Desert Toyota Scion have joined forces to sponsor the CCSN 35th Anniversary Scion Sweepstakes. The winning contestant will choose one of three Scion automobile models as the grand prize.
- Research articles 2007-01-30
- Chevrolet TrailBlazer and Scion xB Offer Most Legroom for Commuters Craving Extra Inches Behind the Wheel According to Autobytel QuickView Report
- Scion xB Earns Best Overall Ranking for Commuters
- Research articles 2006-09-26
- Toyota Motor Sales USA. (Hot Spots: Accounts).(appoints Zenith Media as ad agency)(Brief Article)
- TOYOTA MOTOR SALES USA has named PUBLICIS GROUPE'S ZENITH MEDIA, NewYork, to handle media for its upcoming youth-oriented model, the Scion. Scion is expected to debut in ... TOYOTA MOTOR SALES USA has named PUBLICIS GROUPE'S ZENITH MEDIA, NewYork, to handle media for its...
- Research articles 2003-01-27
- Midtronics supplies Toyota, Lexus and Scion with new diagnostic charging station
- WILLOWBROOK, Ill. -- Midtronics, Inc., the leader in battery management innovation, announced today an essential tool order to supply all Toyota, Lexus, and Scion dealers with its new diagnostic charging station called the GR8. This new product category combines advanced charging and diagnostic capability created from the successful diagnostic charger...
- Research articles 2006-06-16
- Cisco Retail Study Reveals 86% of E-Commerce Sites Use Video to Sell Products
- In an effort to help retail customers stay competitive and increase profitability by providing a rich customer experience, Cisco® (NASDAQ: CSCO) today announced the results from its second annual e-commerce study. Scion, a marque from Toyota Motor Sales, U.S.A., Inc., ranked highest providing a stunning example of how to build...
- Research articles 2007-04-23
- Photo of Scion tC ``Home Theater On Wheels'' is Available On Business Wire's Web Site and AP PhotoExpress
- A Photo of the Scion tC "Home Theater On Wheels" is Available On Business Wire's Web Site and AP PhotoExpress.
- Research articles 2005-03-10
- Whyville.net and Toyota Financial Services Announce Launch of "Scion Solutions"
- Whyville.net and Toyota Financial Services announced the launch of "Scion Solutions" this month within Whyville.net, the popular virtual world for children and young teens (8-15).
- Research articles 2006-07-17
- Toyota: Attik, Oasis nab Scion.(Brief Article)
- Toyota Motor Sales USA tapped independent Attik, San Francisco, and Dentsu's Oasis, New York, as its agency partners for the estimated $50 million launch of its Scion youth brand next summer. Toyota Motor Sales USA tapped independent Attik, San Francisco, and Dentsu's Oasis, New...
- Research articles 2002-07-15
- Detroit Auto Show: Mini Boss Jim McDowell on the Mini Cooper's Success
- In a disastrous automobile market, U.S. sales of the fuel-efficient Mini brand gained 29 percent in 2008 to a U.S. record 54,077 units. The U.S. overtook the U.K. as the brand’s biggest-selling single market in the world.That’s a development few people would have foreseen when parent company BMW first revived...
- Blog posts 2009-01-12
- Some Cars Still Sell: The Few; The Loud; The Tiny
- U.S. sales for only five out of more than 40 automotive brands actually improved in October, while the rest of the market was in free-fall. How'd they do it? by Jim Henry
- Blog posts 2008-11-05
Additional Resources
- Quirky 2005 Scion descending on the booming 'tuner' market
- Having successfully launched the first upscale Japanese automobile brand 15 years or so ago with its Lexus line, automotive titan Toyota has gone the opposite direction with its latest nameplate, Scion. The name Scion, according to Toyota, means descendant. In tins case, the Scion brand descended from Toyota,...
- Research articles 2004-11-15
- It's hip to be square in Toyota's Scion xB
- Toyota's small, youth-oriented Scion xB is everything its corporate cousin Scion xA is not: ugly, tinny, roomy and frisky. The last likely is due to the manual transmission in the test car, a loaded xB priced $16,138. (It's fun to say "loaded" and "$16,000" in the same sentence.) You...
- Research articles 2004-03-12
- Brian Bolain; Scion.(Special Report: Media Mavens)
- Byline: Jean Halliday Brian Bolain knew traditional advertising wouldn't cut it alone. Charged with launching Toyota Division's new Scion sub-brand, Mr. Bolain faced a target market of finicky, young trendsetters. So after joining the Scion unit in early 2000 as national manager, he...
- Research articles 2004-09-27
- Viewpoint-Powered ''Build Your Scion'' Configurator Wins a Webby; Scion Web Site Honored with People's Voice Award for Interactive Car Configurator created by Viewpoint and DHAP Digital
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced that Scion's Build Your Scion BYS vehicle configurator, powered by Viewpoint's 3D visualization technology, has been awarded a Webby People's Voice Award in the Automotive category. Established in 1996, the Webby Awards are presented by...
- Research articles 2006-05-25
- Scion xA's first impression fades
- Wow, what a keen little car. That's the first, perhaps errant, reaction to Toyota's Scion xA subcompact sedan. Toyota created the Scion sub-brand to draw a younger crowd and to encourage Toyota dealers to overhaul the unpopular, high-pressure way many of them sell cars. Toyota dealers as...
- Research articles 2004-02-13
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