scoble

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Using Facebook to Do PR

Using Facebook to Do PRScoble's wallYou can't write on Scoble's wall unless he "Friends" you. So you might as well just e-mail him the pitch. I assume that he's going to reciprocate on transparency and openness by vowing to never use the backspace key again, so we can have open...

Tags: Construction, Facebook, public relations, Scoble, wall

Discussion threads 2008-02-04

Additional Resources

Read Your RSS Feeds Effectively

Now that you've got an RSS reader (right?), you need to make sure that it doesn't become another email-esque albatross that you check way too often and spend way too much time going through. That doesn't necessarily mean, though, that you need to cut down on the number of feeds...

Tags: David Goldenberg, RSS feed, RSS

Blog posts 2007-08-02

Sports Leagues Struggle With Online Media Relations Too

The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...

Tags: Blogging, Games, Jon Greer, Scoble, NCAA, Mark Cuban, blogger, online media, game

Blog posts 2008-04-21

Windfall of 2008 Tech Media Forecasts

Last week, the Silicon Valley chapter of the PRSA held its annual "media predictions" event, this year featuring six of the top tech media professionals (Kara Swisher, Co-Executive Editor, D:All Things Digital Blog and Conference, Rob Hof, Silicon Valley Bureau Chief, BusinessWeek, Jim Goldman, Silicon Valley Bureau Chief, CNBC, Victoria...

Tags: Public relations, Corporate communications, Jon Greer, Jim Goldman, Kara Swisher, Don Clark

Blog posts 2007-12-03

Using Facebook to Do PR

I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone (or virtually everyone) is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...

Tags: Jon Greer, SHIFT Communications, Facebook, public relations

Blog posts 2008-02-01

Making the Most of Online Communities

Online communities allow consumers to engage with each other and with your organization through interactive tools like email, discussion boards, and chat software. By facilitating conversations, these communities give you a feel on the consumer pulse which helps you generate unique content that will help build consumer loyalty.As stand-alone businesses,...

Tags: Blogging, BNET Editorial, mailing list, blog, e-mail, Web site, tool, Web, e-mail address, Microsoft Corp., software

Articles 2007-10-18

Understanding the Basics of Web Marketing

Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company’s overall message by providing comprehensive information about a particular product or service,...

Tags: Marketing research, BNET Editorial, Internet marketing, online advertising, marketing, contextual advertising, Internet, email marketing, brand, marketing strategy, advertisement, laser, Web site, Web, branding, sales, e-mail, network, graphics, TV, tool

Articles 2007-10-29