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- High-Impact Direct Mail Campaigns
- Direct mail is one of the most controversial lead-generation media. That said, direct mail can be one of your most powerful lead generation tools, and is a natural adjunct to networking, PR, and advertising. This include different tips : tip 1: Pick A Highly Targeted Audience For Each...
- White papers 2002-01-01
- Powerful Sales Closings
- This article is about the Closing Tips that will deliver for you means when there is an moment in sales the customer is ready to buy like Close by stating the action rather than asking, Ask choice questions, Offer to help with the decision, Avoid abrupt transitions,...
- White papers 2002-01-01
- "Relationship Selling: Getting Your Customers Coming Back For More
- This article gives the tips on how to retain the customers and get them back again. Securing new customers takes a lot of time, money and hard work. We all need a steady stream of new customers, but many more dollars are left to be spent by our current customers....
- White papers 2002-01-01
- Multiply Your Sales Through Referrals
- Article recommends that one can use wonderful bit of human psychology to multiply your sales through referrals. It discusses on the complete referral call to action, the issue of control following up on a referral and how to follow up with the original customer. Read article for elaborations.
- White papers 2003-01-01
- Keys To Direct Mail Campaign Success
- Customers have come to expect different things from different sales media. Article comments that salespeople can't just repeat your marketing message to every customer. Successful direct mail is not just a clone of your print advertising. Article suggests three keys to direct mail campaign success. Read and find details. ...
- White papers 2003-01-01
- Recruiting Salespeople: The Death Of A Sales Plan
- This case study is an amalgam of several true stories about technology-based companies that faced the challenge of recruiting salespeople and building a sales force to take on the giants in their industry. When a technology-based company is created, the first people to be hired are usually in engineering and...
- Case studies 2003-01-01
- Peer Exchange: Salespeople Coaching Salespeople
- Few sales managers have enough time to coach their reps. So how to keep a team up to speed on the best sales ideas for one's unique products and markets? One answer is to create a system for salespeople to do some of the sales coaching themselves. You...
- White papers 2003-01-01
- Optimizing Your Sales Compensation Plan
- The goal of sales compensation plan is to reward sales success while motivating increased sales performance. Crafting a sales compensation plan that meets your company's business objectives, motivates sales reps and is easy to track and manage requires careful thought. Number of steps are defined for Optimizing Your Sales Compensation...
- White papers 2003-01-01
- Motivating Sales Rep Performance
- In most professions, people are expected to complete the tasks they start. (Imagine a painter who completes only 10% of the houses he starts to paint!) But it is not the same in sales, where most prospects end up not buying. This high failure rate lies behind most sales-motivation issues....
- White papers 2002-01-01
- Sales Manager's Roadmap To A Successful Field Visit
- Every successful sales manager knows that the best way to coach reps is on the job -- making calls together and sharing ideas. A person can learn more about each rep's current skills and personalize coaching by reading the article "Sales Manager's Roadmap To A Successful Field Visit." It...
- White papers 2003-01-01
- Shave Seconds Off Telephone Customer Service Talk Time
- The growth of e-commerce and e-mail have not diminished the need for a solid telephone-based customer service program. But telephone service quickly becomes too expensive, unless a person manage average call length. Fortunately, there are proven techniques to Shave Seconds Off Telephone Customer Service Talk Time. The problem with measuring...
- White papers 2003-01-01
- Sales Manager's Guide To Establishing Sales Quotas
- Accurate sales quotas can help to predict the future business, motivate the sales team and serve as the basic for a solid sales compensation plan. The key word here is "accurate," which requires that a person must consider the seven factors identified in this Sales Manager's Guide To Establishing Sales...
- White papers 2003-01-01
- Getting The Most From Bingo Leads
- Bingo leads: those lists and sticky labels receive from magazines that carry advertising. Many salespeople consider these "leads" worthless, giving them little attention. Too bad, because the perceived poor quality of bingo leads usually results from poor sales follow-up. Consider these ideas for Getting The Most From Bingo Leads. If...
- White papers 2003-01-01
- Tired Of Cold Calling? Try A Marketing Survey
- One of the toughest parts of selling is making cold calls, particularly when your goal is to reach high-level executives or business owners. Sometimes you need to take a totally different approach to soften cold calling, while acquiring valuable marketing information. Sometimes the best way to get through to these...
- White papers 2003-01-01
- Using A Mailing To Warm Your Telephone Cold Calls
- Telephone cold calling can be frustrating, yet it remains a very effective way to build new prospect relationships. The key is to make these calls less "cold." One can increase the cold calling success rate by Using A Mailing To Warm Your Cold Calls. Cold calling is a necessary fact...
- White papers 2003-01-01
- Sales Coaching: Do You And Your Sales Reps Hear The Same Things?
- Sales training classes has led to some recognizable improvement in skills. To make your sales representative more effective, start by improving your own ability to hear the details in a conversation - particularly the subtle clues about what the customers is really trying to accomplish. As your own hearing becomes...
- White papers 2003-01-01
- Build Sustainable Quality Into Your Telephone Call Center
- High turnover is a fact of life in telephone call centers, so most quality initiatives have short life spans. New people arrive, and the culture of call quality begins to slip. But it is possible to implement long-term programs that build sustainable quality into your telephone call center. So this...
- White papers 2003-01-01
- Sales Compensation Plans: Challenges And Opportunities
- Your sales compensation plan can help motivate your sales team to achieve the greatest sales success and profitability for your company, or it can merely cost you a lot of money. It can even de-motivate your sales representative. There are several important considerations that go into Sales Compensation Plans: Challenges...
- White papers 2003-01-01
- Hiring An Advertising Agency For Your Small Business
- "This case study defines about the case of the company that hire an advertising agency. These agency build greater awareness of our innovative product, our marketing staff took a fresh look at the sales forecast and developed a lead generation program. It called for a combination of public relations,...
- Case studies 2002-01-01
- Using Your Company's Intranet To Help Sales Reps Sell More
- This case is about the one way where company's first Web site was probably created to reach your customers, prospects, the press, investors and other people in the outside world. It includes nine ways of Using Your Company's Intranet To Help Reps Sell More. " ...
- Case studies 2002-01-01
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