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129 Resources for

search and search engine optimization

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Search: the facility that enables visitors to a Web site to look for the information they want. Search is one of the most common activities that people perform on a Web...; Search definition on BNET »

BNET Resources

Cheaply Optimize Your Website's Search Engine Rankings: Search engine optimization SEO is hugely important these days, but most small businesses are fairly clueless about how to make their sites look as good as possible to the spiders of the web. An extremely cheap (actually, free) way to see if your site is up to snuff is to...; Tags: Search Engine, Search Engine Optimization, David Goldenberg, Marketing, Marketing Research, Search, Site, Web Site; Blog posts 2008-05-29
Why a Search Audit is Essential: Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...; Tags: Paid Search, Search Engine Optimization, Audit, SEO Audit M&M, Search, Marketing Research, Financial Accounting, Marketing, Finance, Jonathan Haeber; Blog posts 2008-03-05
Video: SEO 101: How do you get your Web pages to rank high on search results? CNET's Laura Lippay offers some guidelines for Search Engine Optimization, including how to structure your site, where to position content on your page, and how to increase traffic. by BNET staff; Tags: BNET staff, CBS Interactive Inc., Marketing, Marketing Research, Search, Search Engine Optimization, Video; Blog posts 2006-07-13
Local.com Corporation Q3 2009 Earnings Conference Call: Question-and-Answer SessionOperator Operator Instructions. Your first question comes from the line of Wayne Chang with Canaccord Adams. Please go ahead. Wayne Chang - Canaccord Adams Just related to your opening remarks about the intended plan vertical launches. Can you just shed a little bit more light around what key...; Tags: Search Engine Optimization, Patent, Earnings, Supply Chain, Search, Marketing Research, Business Operations, Marketing, Seeking Alpha, Local.com Corp.; Earnings calls 2009-10-27
Altruik Raises $4.7 Million For SEO Tools: SEO firm Altruik has raised $4.7 million in a first round of funding led by Greenhill SAVP. DFJ Gotham, First Round Capital, Javelin Partners, and Zelkova Ventures all participated in the funding. The company’s platform is used by marketers to automatically optimize websites for search engine traffic. (Lots of...; Tags: Search Engine Optimization, Search Engine, Altruik, Search, Marketing Research, Marketing, Money, M&A & Venture Capital, Venture Capital, Joseph Tartakoff; External links 2009-11-03

Search Engine Marketing: Into The Fast Lane: From the executive summary: 'In common with just about every other Internet innovation, Search Engine Optimization SEO first emerged as a technique pioneered by the adult industry. It is new; mainstream proponents were desperate to gain respectability and credibility. For all their hard work in establishing standards, and despite the...; Tags: Search Engine Optimization, Search Engine, Search Engine Marketing, MarketingProfs, Search, Marketing Research, Marketing; White papers 2003-10-14
The Top 10 Worst SEO Tactics: The last few years have seen dramatic changes in search engine tactics. As the technology improves, so does the method to enhance search engine technique. As a result, experts suggest that the prerogative of search engines have become improvisation and inducement of more sophisticated methods to serve the Web users....; Tags: Search Engine Optimization, Search Engine, Search; White papers 2004-07-29
The Links Vs. Content: From the executive summary: ‘A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. The debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs....; Tags: Search Engine Optimization, Search Engine, Internet Search Engine, Search; White papers 2004-03-01
Ethical And Accepted SEO Practices: From the executive summary: ‘Unfortunately, the marketplace today is still littered with many unscrupulous Search Engine Optimization SEO firms that claim to be experts in the field. In the contemporary business era, one often encounters so-called SEO companies or individuals that always promise the world, but fail to deliver any...; Tags: Search Engine Optimization, Internet Search Engine, Search, Marketing Research, Marketing; White papers 2003-10-24
Developing Maturity In A Search Engine Optimization Campaign: From the executive summary: ‘In the past few years the search engine optimization and search engine promotion industry has evolved into a more common form of online marketing. In fact, it seems to have the most appeal when one speaks of optimizing the websites for growing online companies. Knowing that,...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-07-10
A Ten Minute Search Engine Optimization: From the executive summary: ‘Many small businesses simply do not have the resources to hire a Search Engine Optimization SEO company to promote their Web site. There are countless resources online for Do-it-Yourself optimizers where professional SEOs offer general recommendations and advice. The paper provides certain tips for implementing effective...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-04-17
SEO's Seven Most Often Asked Questions: Search engine optimization is the method of optimizing online searches for the Internet users. However, like other processes, this too brings along its share of problems. Like most Web sites, search engines also face the dilemma of handling customers' queries. Thus, search engines should make an effort to identify the...; Tags: Search Engine Optimization, Search Engine, Internet Search Engine, Search, Marketing Research, Marketing; White papers 2003-10-14
Selecting A Search Engine Optimization Company: From the executive summary: ‘There are many factors to consider when selecting a Search Engine Optimization SEO company. Unfortunately, many businesses that have not previously used SEO to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept.' Thus, care should be taken...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2003-05-05
Search Engine Optimization: From the executive summary: ‘The objective of search engine optimization is to increase Web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of the site. This relative ranking is often viewed as a struggle to best use a few...; Tags: Search Engine Optimization, Search Engine, Keyword, Bruce Clay, Search; White papers 2003-01-01
The Dos And Don'ts Of Search Engine Optimization: From the executive summary: ‘If one wants an online business to be successful, it is a good idea to optimize the site on a regular basis to make sure its got a good position in the Web's top search engines. However, in order to maintain the ranking, companies should keep...; Tags: Search Engine Optimization, Search Engine, DOS, Search; White papers 2004-08-01
Why SEO Matters: Today, most organizations have their personal Web sites loaded on the Internet to maximize profits. As a result, search engines have also made their way into the Internet arena. Search engines are search portals, which list the links to various sites. Thus, when people require information about a particular Web...; Tags: Search Engine Optimization, Search Engine, Search-This, Search, Internet; White papers 2004-08-16
Search Engine Optimization Basics: From the executive summary: ‘Like every other aspect of search engine marketing, relevancy is the key to obtaining better search engine ranking. While the competitors may include dozens and dozens of search phrases in their description tag, fewer, more targeted phrases increase the relevancy of the web page and provide...; Tags: Search Engine Optimization, Search Engine, Search-This, Search; White papers 2003-08-23
Working Well With Your Search Engine Optimization Firm: From the executive summary: ‘The Search Engine Optimization SEO industry is growing out of its adolescence into the realm of mainstream credibility. After surviving the infancy and adolescence of the industry, SEO and placement is just being recognized as the essential element that can make or break an online business'...; Tags: Search Engine Optimization, Search Engine, Ross Dunn, Search, Marketing Research, Marketing; White papers 2003-01-01
Absolutely Everything You Need To Know About Selecting A Search Engine Optimization Company: From the executive summary: 'Search engine optimization can drive numerous targeted prospects directly to the Web site, typically at a fraction of the cost of traditional marketing. However, as with most things, the results will only be as good as the people one works with. By taking the time to...; Tags: Search Engine Optimization, Search Engine, MarketingProfs, Search, Marketing Research, Marketing; White papers 2003-05-20
How To Justify A Search Engine Optimization Budget: From the executive summary: 'Search Engine Optimization SEO clearly produces an excellent return-on-investment. SEO is a science. Just like other forms of marketing and advertising, SEO requires persistence and a lot of testing. The optimization process is complex and time-consuming. One tries to align the Web pages with the ranking...; Tags: Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing; White papers 2002-04-16