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search engine optimisation

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10 Steps for Improving Your SEO
Search Engine Optimisation has become the marketing manager's obsession as more marketing collatoral is published on the Web. The vast majority of Web users reach the information they want through a search engine and many only read the first few results, so it's vital that your entry is the one...
Tags: Search Engine Optimization, Web, Search Engine, Keyword, Search Engine Optimisation, Search, Marketing Research, Marketing, Yann Gourvennec
Blog posts 2009-07-20

Additional Resources

How to Implement Successful Search Engine Optimisation
Effective Search Engine Optimisation SEO is a complex and time-consuming process. The objective of this paper is to provide a methodology and set of stages that can be followed to help simplify the process of SEO. Simply put SEO is designing, writing, coding and maintaining one's website so that there...
Tags: Search Engine, ClilckThrough, Search
White papers 2005-01-01
Finding A Suitable Search Engine Optimisation Job
Finding a suitable search engine optimization job is not an easy matter. Most companies will use somebody in house who knows a bit about search optimization and who can pick the rest up either online or through a short professional development course. There are companies who advertise for SEO executives...
Tags: Job, Search Engine Optimization, Search Engine, Search, Marketing Research, Marketing
White papers 2008-01-01
XML Trusted Feed: Pay for Performance Search Engine Optimisation
Trusted feed is the new pay for performance way to get any website content included in search engine rankings to obtain highly qualified traffic, in as little as 48 hrs. It's a flexible and rapid system with no waiting months to be spidered, no worrying if valuable content will show...
Tags: Greenlight, Search Engine, Pay-for-performance, XML, Benefits, Search, Human Resources
White papers 2003-01-27
Trusted Feed - A Case Study: Pay for Performance Search Engine Optimisation
The website was a typical set up for an e-commerce website. With a large amount of content locked up in databases, much of which was only reachable via a few pages or by searching specifically for it using their onsite search engine. Additionally they practised the widespread use of query...
Tags: Greenlight, Pay-for-performance, Web Site Development, Web Technology, Storage, Internet, Hardware
Case studies 2003-01-27
IAB urges SMEs to get net search advice.
Small firms hoping to boost their exposure on the web through search engine optimisation have been urged to seek professional advice. Small firms hoping to boost their exposure on the web through search engine optimisation have been urged to seek professional advice.
Tags: Interactive Advertising Bureau, search engine, small and medium enterprise
Research articles 2007-11-22
Jupitermedia`s 4th annual search engine strategies conference & expo to be held June 3-4 in London.
M2 PRESSWIRE-29 May 2003-Jupitermedia Corporation: Jupitermedia`s 4th annual search engine strategies conference & expo to be held June 3-4 in LondonC1994-2003 M2 COMMUNICATIONS LTD RDATE:05292003 London, UK - Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies Conference &...
Tags: conference, Jupitermedia Corp., London, SEARCH, strategy
Research articles 2003-05-29
Jupitermedia's 4th Annual Search Engine Strategies Conference & Expo to be Held June 3-4 in London.
M2 PRESSWIRE-13 May 2003-Jupitermedia Corporation: Jupitermedia's 4th Annual Search Engine Strategies Conference & Expo to be Held June 3-4 in LondonC1994-2003 M2 COMMUNICATIONS LTD RDATE:05132003 London, UK -- PRN -- Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies...
Tags: conference, Jupitermedia Corp., London, SEARCH
Research articles 2003-05-13
Jupitermedia's 4th annual Search Engine Strategies Conference & Expo to be held June 3-4 in London.
M2 PRESSWIRE-12 May 2003-Jupitermedia Corporation: Jupitermedia's 4th annual Search Engine Strategies Conference & Expo to be held June 3-4 in LondonC1994-2003 M2 COMMUNICATIONS LTD RDATE:05122003 London, UK - Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies Conference &...
Tags: conference, Jupitermedia Corp., London, SEARCH
Research articles 2003-05-12
Inside Caffeine: Google's shot in the arm for search results
One of the largest behind-the-scenes updates to Google's search technology in three years is under way, as the company reworks its computing muscle. On Monday evening, Google quietly began soliciting feedback for Caffeine, a new system for web searches that is being tested completely separately from the live search results...
Tags: Google Inc.
News items 2009-08-12
"Search Is Brand"
The rise of blogs and message boards as influential places for customers to seek help on buying decisions, combined with the rise of search engines, poses a serious threat to brands. 87% of the population use search engines as their primary means of finding sites. If companies use the most...
Tags: Brand, Search Engine, Weboptimiser Media, Search, Productivity
White papers 2005-06-01
Dancing with Google's spiders.(search-engine optimisation)
Search engines: Google is engaged in an elaborate dance with firms determined to keep their websites high up in its rankings Search engines: Google is engaged in an elaborate dance with firms determined to keep their websites high up in its rankings
Tags: Google Inc.
Research articles 2006-03-11
META Group predicts commercial search market to reach $5 billion over next two years More providers jumping on contextual advertising bandwagon, as revenues rise.
M2 PRESSWIRE-28 October 2003-META GROUP: META Group predicts commercial search market to reach $5 billion over next two years More providers jumping on contextual advertising bandwagon, as revenues riseC1994-2003 M2 COMMUNICATIONS LTD RDATE:10272003 Fleet, Hampshire -- According to META Group, Inc....
Tags: META Group Inc., revenue
Research articles 2003-10-28
The Mysterious Art of SEO | BTalk Australia
The Web world is littered with Search Engine Optimisation SEO companies offering to "optimise" your website so you rank higher in search listings. Whilst most offer an excellent service for customers there are some that will try and beat the sarch engines at their own game. In this edition of...
Tags: Search Engine Optimization, Google Inc., Search Engine, Web Site, Site, Bot, Content, Web World, Links, Web Site Development, Web Technology, Search, Internet, Phil Dobbie
Blog posts 2008-06-11
Get Your Website Right | BTalk Australia
Your website is likely to be playing an increasingly important part in your business, so it's important to get it right. Today on BTalk Australia Phil Dobbie talks to Tony Redhead of Red Square Productions about how to build a website that works. Click...
Tags: Web Site, Flash, Web Site Development, Web Technology, Internet, Phil Dobbie
Blog posts 2008-07-17
How to Protect Your Reputation Online
Like it or not, anyone can say anything about you online, where your boss, clients, and colleagues can all see it. Don't leave your reputation in the hands of an ex-spouse or disgruntled former employee. Take control yourself. ...
Tags: Google Inc., Facebook, Brand, Search Engine, Network, Twitter Inc., LinkedIn, Blog, Site, Blogging, Social Networking, Internet, Online Communications, Marketing, Advertising & Promotion, Online Reputation, Web, SEO, Career, BNET Crash Course, Jon Bernstein
Articles 2009-10-06
Are You a Twit? | BTalk Australia
(8min 44) Have you heard about Twitter? The answer is probably "yes", but are you using it to for your business. Phil Dobbie asks ZDNet news editor Renai LeMay how Twitter can help you with your research and marketing. Follow Phil and Renai on...
Tags: Twitter, Phil Dobbie, Search, E-mail, Online Communications
Blog posts 2009-03-11
Bing: Google, Wave Goodbye to those Long Profits
Michael Young submits: Google GOOG is a global phenomenon. It’s hard to think of another industry in which the sector leader has such a large proportion of market share. But, there is a big difference between having market share and controlling market share. After all, internet surfing consumers are literally...
Tags: Internet, Michael Young, Google Inc., Microsoft Corp.
External links 2009-06-10
Globalisation Through Optimisation
When it comes to planning an international search engine marketing campaign, the most important thing to establish is which search engines that international customers are using - and what relative proportion of the budget to allocate to each. While many of the leading search engines, such as Google and Yahoo!,...
Tags: Search Engine, Weboptimiser Media, Search
White papers
Interactive Bytes : Search & search ... but where's a search?
Fresh research reveals that NZ's online advertising industry is marching to a different beat, potentially creating major opportunities for savvy marketers prepared to buck local trends and embrace search engine marketing and optimisation. A new study from IAB NZ and PricewaterhouseCoopers shows that Kiwi marketers are putting most...
Tags: advertisement, Interactive Advertising Bureau, SEARCH
Research articles 2007-11-01
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