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- Industry Expert Comments on Recent Overture Announcement Launching Local Sponsored Search Listings To Leading Web Sites
- NEW ORLEANS -- Comments on this announcement by Christopher Skinner, Managing Partner, MakeBuzz LLC:
- Research articles 2004-06-30
- hakia Chooses Ask.com to Deliver Sponsored Search Listings
- NEW YORK -- hakia, the Web's new meaning-based search engine, today announced it has chosen Ask.com[R] to provide sponsored search results. This collaboration marks the first-phase of hakia's monetization strategy, which is an advertising-based model. hakia is in the process of completing its development and evolution of its knowledge base....
- Research articles 2007-02-22
- Overture Launches Local Sponsored Search Listings To Leading Web Sites; Local Match Results to Appear On Yahoo!, MSN, ESPN.com and Other Major Web Destinations in the U.S
- PASADENA, Calif. -- Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (Nasdaq:YHOO) and provider of essential online marketing services, today announced the launch of Local MatchTM, its new sponsored search product which delivers local search listings to consumers searching online for local products and services. Through Local Match, advertisers...
- Research articles 2004-06-28
- Study: Search Listings Better at Branding, Sales Than Banners
- Search listings perform better than banner ads in branding efforts, according to a study by the NPD Group, a market intelligence firm. According the survey, conducted among 2,663 participants, search listings worked better than standard banners or button formats with regard to brand recall, favorable opinion rating and purchase origination.
- White papers 2001-02-13
- The Hidden Value in Search Listings
- There's no doubt that Search Engine Marketing SEM is accountable when it comes to measuring marketing effectiveness. All a person needs in his Web logs, a good analytics program and marketing expertise to interpret the raw data. A few simple metrics are total pageviews, daily unique visitors, total visits, first-time...
- White papers 2005-08-09
Additional Resources
- Local and Regional Search: A Primer
- With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages IYPs, local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
- White papers 2004-07-09
- Search & Real Time Madness
- Make no mistake. I think real time search is indeed one of the most exciting developments that's happened in the search space in years. But I also think search engines are acting a bit like cats getting a sniff of catnip. They're high on real time search and acting kind...
- News items 2009-12-10
- Microsoft Bing Search Engine Incorporates Wolfram Alpha, Local News
- Microsoft announced new features to Bing, its search engine, on Nov. 11 including localized news and weather, an expanded video page, and search results from Wolfram Alpha, a "computational engine" designed to provide users with a definitive--and often numerical--answer to a search query. Although Wolfram Alpha specializes in offering answers...
- News items 2009-11-11
- ZHONGSOU.COM LIKELY TO REORGANIZE EQUITY FOR NASDAQ LISTING
- AsiaInfo Services 08-22-2005 Zhongsou.com Likely to Reorganize Equity for Nasdaq Listing BEIJING, Aug 22, 2005 SinoCast via COMTEX -- Chinese search firms begin to work on their ambitious plans, amid the rising share price of China's biggest online search company Baidu.com...
- Research articles 2005-08-22
- Michael Jackson Rules Over Google, Yahoo Searches for 2009
- Google and Yahoo released their top search results for 2009, with King of Pop Michael Jackson leading the way. The top two search engine rivals released their results one day after Microsoft's Bing upstart issued its top 10 trending queries, which were also led by Jackson. Social network Facebook, pop...
- News items 2009-12-01
- Making Use of the Web in Your Job Search
- In a little over a decade, the Internet has completely transformed our lives, including the way many of us search for jobs. If you're able to create a résumé using word-processing software, to use a Web browser and to send and receive e-mail, you may want to use the Internet...
- Articles 2007-10-18
- Inquisitor Brings Search-As-You-Type Capabilities to Firefox, Internet Explorer
- Most users rely on their browser's built-in search field, rather than going to Google, Yahoo, or snicker Windows Live Search for each and every search. Inquisitor juices up browser-based Web searches by providing fast, slick-looking results that appear as you type. Long a popular add-on for Safari...
- Blog posts 2008-10-23
- Inside Word: Bing Is 'Dumbing Down' Search
- The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.Blogger: Martha SperryPosition: Sperry is an attorney and manager of Advantage Advocates, which provides editing and marketing services—online and offline—to high-net-worth insurance and financial-industry clients.Blog name:...
- External links 2009-12-05
- Search engines pressed over drug ads policy
- Pressure is building on the major US search engines to stop showing advertising from overseas drug sellers that deliver potentially counterfeit and dangerous products to consumers in violation of federal laws.The US Drug Enforcement Administration and the Food and Drug Administration are concerned that the practice is continuing despite...
- External links 2009-08-18
- Search Capital Approved for Listing on NASDAQ National Market
- DALLAS--BUSINESS WIRE--March 5, 1997--Search Capital Group, Inc. today announced that its common stock and 9%/7% convertible preferred stock have been approved for listing on the NASDAQ National MarketR.
- Research articles 1997-03-05
- Mamma.Com Launches Innovative Job Meta Search Site; -MammaJobs.com Retrieves Web's Most Comprehensive Listing of Job Offers-.
- MONTREAL, CANADA, Nov 28, 2006 CCNMatthews via COMTEX -- Mamma.com Inc., (the "Company"), (NASDAQ:MAMA), a leader in Internet search and online advertising, announced the launch of MammaJobs.com, a new vertical search engine that gives jo MONTREAL, CANADA, Nov 28, 2006 CCNMatthews via COMTEX -- Mamma.com...
- Research articles 2006-11-28
- Search Capital Group, Inc. Listing
- DALLAS--BUSINESS WIRE--March 24, 1995--Search Capital Group, Inc. reported today that effective March 23, 1995 the company shares were delisted from Nasdaq/NMS because Search is late in filing its 1994 Form 10-K and first quarter 1995 Form 10-Q and because the net tangible assets do not meet Nasdaq's criteria. Search...
- Research articles 1995-03-24
- Search Engine Marketing: Why Broad Is Flawed
- Getting site listed at the major search engines can be a great idea. However, getting a top ten ranking for a very broad term is almost worthless. Thus, before one get heart set on optimizing a certain keyword or keyword phrase for optimal search engine placement, he should consider doing...
- White papers 2002-08-27
- Search Engine Optimization: Maximizing Your Website's Online Presence
- Using pay-per-click services intelligently can substantially improve the business generation potential of the web site. But there's another way to maximize the dollars one invests in Web advertising - and in the Website. It's called Search Engine Optimization or SEO, and it should be a critical component of any organization's...
- White papers 2004-07-07
- SEMphonic Adds MSN, Ask and AOL to Competitive Tracking Service for Enterprise Search Engine Marketing
- SEMphonic , a search engine marketing SEM analytics tool provider and web analytics consultancy, today announced that it has added MSN, Ask and AOL to its Competitive Tracking Service for Enterprises. Companies will now be able to track what the competition is doing, saying, optimizing and spending in...
- Research articles 2006-10-23
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