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- A. Rose by Many Other Names
- New technologies are emerging called name-recognition software that are knowledge-based and encapsulate the way names work around the world. The software has reach new levels of precision never before obtainable in the mainstream. For example, there are tools for identifying the cultural classification and gender of personal names. Other tools...
- White papers 2003-09-09
- Dialog Makes Changes to Pricing Strategy, Again
- The article explains that the charge to review titles in the market research files is particularly puzzling. Consulting companies are selling their reports directly to the public--through their own sites and through aggregators. For Dialog to impose a per-record charge to review search results in the market research report files...
- White papers 2003-02-03
- Are search results For Sale?
- All of the major search engines are seeking sources of income other than advertising. The process calls for charging refundable fees from prospective online customers for reviewing commercial Web sites. Experts argue that charging for placement does not diminish a search site's usefulness. Most search engines use a small army...
- White papers 2002-02-28
Additional Resources
- PPC Search Engine Results May One Day Rule as King
- The world's major search engines have gradually been introducing different forms of advertisements into their result pages over the last several years, and sometimes the author wonders how long it will be before they become entirely PPC search engines. The trend is there. PPC (Pay Per Click) is the most...
- White papers
- The Dawn Of 'Sticky' Search
- It's now well recognized that we rely on search as an everyday part of our lives. Whether it's for quick sourcing of information, leisurely researching of products or browsing for entertainment, search is more often than not the starting point of the customer journey. In fact, 87 per cent of...
- White papers 2007-09-25
- Search Engines Are Picking Up Steam
- In the contemporary Internet dominated business scenario, the value of search engines has multiplied. Search engines provide instant information on varied topics at one go. Thus, they have proved to be a boon for the corporate sector. Today, people can find whatever they want through the Internet, thanks to the...
- White papers 2003-03-24
- Getting Honest With The Search Engines
- The emergence of search engines on the Internet has created a storm in the corporate sector. As a result, most companies are fighting hard to get listed on them. The increased popularity of search engines has put a lot of work pressure on their providers. The content of search engines...
- White papers 2003-01-01
- The Top 10 Worst SEO Tactics
- The last few years have seen dramatic changes in search engine tactics. As the technology improves, so does the method to enhance search engine technique. As a result, experts suggest that the prerogative of search engines have become improvisation and inducement of more sophisticated methods to serve the Web users....
- White papers 2004-07-29
- Why SEO Matters
- Today, most organizations have their personal Web sites loaded on the Internet to maximize profits. As a result, search engines have also made their way into the Internet arena. Search engines are search portals, which list the links to various sites. Thus, when people require information about a particular Web...
- White papers 2004-08-16
- Trusted Feed: Bringing Visibility to the Hidden Web
- Thanks to the search engines, most assume that whatever they are looking for on the web, it can be found. Google, in particular, is renowned for its ability to provide relevant results for any search query, however obscure. That's why it's so surprising to discover that a huge part of...
- White papers
- The Search War Is About To Get Bloody
- The search engine fever has taken the corporate world by storm. As a result, hefty competition is taking place among various search engine providers to gain the maximum advantage. The search engine providers are trying their best to lure maximum people. It is a virtual war that is taking place....
- White papers 2003-07-28
- You Now Have Web Site Traffic, Now What?: Six Steps to Ensure Success From Your Search Engine Marketing Efforts
- Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and...
- White papers 2004-03-25
- Local and Regional Search: A Primer
- With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages (IYPs), local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
- White papers 2004-07-09
- Paid Search Campaign Management: Driving Profitable Sales
- This white paper argues in favor of taking a keyword-based approach that both predicts and accounts for individual keyword performance. We contend that because most of the variables that impact paid search performance are measurable - both historically and in real-time - it is unnecessary, and arguably even wasteful, to...
- White papers 2006-03-20
- Obtain Search in Your CMS?
- Organisations are looking for a wide range of capabilities when selecting a new Content Management System (CMS), and search is often one of the desired features. Almost every site requires a search tool, whether it's a website or intranet. In most cases, there is frustration with the current search, leading...
- White papers 2006-03-29
- Something Old, Something New: A Longitudinal Study Of Search Behavior And New Product Introduction
- The publisher examines how firms search, i.e., solve problems, to create new products. Organizational learning research argues that firms position themselves on a uni-dimensional search space that spans a spectrum from local to distant search. Their findings in the global robotics industry suggest that firms' search efforts actually vary across...
- White papers 2003-11-28
- Search Engine Marketing: Can You Afford Not To?
- CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals but many are unaware of the power of search engine marketing. As a result, search engine optimization (SEO) sometimes gets short shrift. That is unfortunate because it is a very effective marketing strategy and gives...
- White papers 2001-12-11
- Search Engine Marketing: Your Questions Answered
- Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex...
- White papers 2005-06-01
- Search Tangles
- From the executive summary: ‘Over the last few years, one search engine practice that has become controversial in recent years is called paid inclusion. Because even the best search engines cannot index the entire Internet, some search engines allow Web site owners to pay a small fee to guarantee that...
- White papers 2004-08-01
- Search Engine Marketing Ethics: Adhere to the Highest Standard
- The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...
- White papers 2004-11-05
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