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A. Rose by Many Other Names
New technologies are emerging called name-recognition software that are knowledge-based and encapsulate the way names work around the world. The software has reach new levels of precision never before obtainable in the mainstream. For example, there are tools for identifying the cultural classification and gender of personal names. Other tools...
Tags: PRODUCTIVITY, SEARCH, Line56 Media, search result, tool, knowledge, software
White papers 2003-09-09
Dialog Makes Changes to Pricing Strategy, Again
The article explains that the charge to review titles in the market research files is particularly puzzling. Consulting companies are selling their reports directly to the public--through their own sites and through aggregators. For Dialog to impose a per-record charge to review search results in the market research report files...
Tags: Marketing research, Pricing, Information Today Inc., market research, search result, pricing strategy, consulting
White papers 2003-02-03
Are search results For Sale?
All of the major search engines are seeking sources of income other than advertising. The process calls for charging refundable fees from prospective online customers for reviewing commercial Web sites. Experts argue that charging for placement does not diminish a search site's usefulness. Most search engines use a small army...
Tags: SEARCH, International Data Group, search engine, search result, income, advertisement, Web site, Web
White papers 2002-02-28

Additional Resources

PPC Search Engine Results May One Day Rule as King
The world's major search engines have gradually been introducing different forms of advertisements into their result pages over the last several years, and sometimes the author wonders how long it will be before they become entirely PPC search engines. The trend is there. PPC (Pay Per Click) is the most...
Tags: SEARCH, search engine, pay-per-click advertising, advertisement, industry
White papers
The Dawn Of 'Sticky' Search
It's now well recognized that we rely on search as an everyday part of our lives. Whether it's for quick sourcing of information, leisurely researching of products or browsing for entertainment, search is more often than not the starting point of the customer journey. In fact, 87 per cent of...
Tags: sourcing, online advertising, entertainment, marketing, Web site
White papers 2007-09-25
Search Engines Are Picking Up Steam
In the contemporary Internet dominated business scenario, the value of search engines has multiplied. Search engines provide instant information on varied topics at one go. Thus, they have proved to be a boon for the corporate sector. Today, people can find whatever they want through the Internet, thanks to the...
Tags: SEARCH, McGraw-Hill Companies, search engine, Internet
White papers 2003-03-24
Getting Honest With The Search Engines
The emergence of search engines on the Internet has created a storm in the corporate sector. As a result, most companies are fighting hard to get listed on them. The increased popularity of search engines has put a lot of work pressure on their providers. The content of search engines...
Tags: SEARCH, search engine, Internet
White papers 2003-01-01
The Top 10 Worst SEO Tactics
The last few years have seen dramatic changes in search engine tactics. As the technology improves, so does the method to enhance search engine technique. As a result, experts suggest that the prerogative of search engines have become improvisation and inducement of more sophisticated methods to serve the Web users....
Tags: SEARCH, search engine, technique, search engine optimization, search result
White papers 2004-07-29
Why SEO Matters
Today, most organizations have their personal Web sites loaded on the Internet to maximize profits. As a result, search engines have also made their way into the Internet arena. Search engines are search portals, which list the links to various sites. Thus, when people require information about a particular Web...
Tags: SEARCH, Web site development, Web technology, search engine, search portal, search engine optimization, Web site, portal, Internet, Web
White papers 2004-08-16
Trusted Feed: Bringing Visibility to the Hidden Web
Thanks to the search engines, most assume that whatever they are looking for on the web, it can be found. Google, in particular, is renowned for its ability to provide relevant results for any search query, however obscure. That's why it's so surprising to discover that a huge part of...
Tags: Web, Search Engine, Search, Channel Management, Marketing
White papers
The Search War Is About To Get Bloody
The search engine fever has taken the corporate world by storm. As a result, hefty competition is taking place among various search engine providers to gain the maximum advantage. The search engine providers are trying their best to lure maximum people. It is a virtual war that is taking place....
Tags: SEARCH, McGraw-Hill Companies, search engine, search engine company, tool
White papers 2003-07-28
You Now Have Web Site Traffic, Now What?: Six Steps to Ensure Success From Your Search Engine Marketing Efforts
Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and...
Tags: SEARCH, Marketing research, search engine marketing, search engine, search engine optimization, e-business, Web, advertisement, marketing, Web site, industry
White papers 2004-03-25
Local and Regional Search: A Primer
With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages (IYPs), local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
Tags: SEARCH, local search, marketing, Internet
White papers 2004-07-09
Paid Search Campaign Management: Driving Profitable Sales
This white paper argues in favor of taking a keyword-based approach that both predicts and accounts for individual keyword performance. We contend that because most of the variables that impact paid search performance are measurable - both historically and in real-time - it is unnecessary, and arguably even wasteful, to...
Tags: SEARCH, paid search, performance, sales
White papers 2006-03-20
Obtain Search in Your CMS?
Organisations are looking for a wide range of capabilities when selecting a new Content Management System (CMS), and search is often one of the desired features. Almost every site requires a search tool, whether it's a website or intranet. In most cases, there is frustration with the current search, leading...
Tags: Content Management System, Content Management, Enterprise Software, Software
White papers 2006-03-29
Something Old, Something New: A Longitudinal Study Of Search Behavior And New Product Introduction
The publisher examines how firms search, i.e., solve problems, to create new products. Organizational learning research argues that firms position themselves on a uni-dimensional search space that spans a spectrum from local to distant search. Their findings in the global robotics industry suggest that firms' search efforts actually vary across...
Tags: Stanford University, robotics, knowledge
White papers 2003-11-28
Search Engine Marketing: Can You Afford Not To?
CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals but many are unaware of the power of search engine marketing. As a result, search engine optimization (SEO) sometimes gets short shrift. That is unfortunate because it is a very effective marketing strategy and gives...
Tags: Marketing research, SEARCH, Sales strategy, Sales force management, MarketingProfs, marketing strategy, search engine marketing, search engine, marketing, sales cycle, search engine optimization, ROI, sales, e-business, benefit
White papers 2001-12-11
Search Engine Marketing: Your Questions Answered
Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex...
Tags: SEARCH, Marketing research, search engine marketing, search engine, pay-per-click advertising, supplier, marketing, Internet
White papers 2005-06-01
Search Tangles
From the executive summary: ‘Over the last few years, one search engine practice that has become controversial in recent years is called paid inclusion. Because even the best search engines cannot index the entire Internet, some search engines allow Web site owners to pay a small fee to guarantee that...
Tags: SEARCH, International Data Group, search engine, Web site, Web, Internet
White papers 2004-08-01
Search Engine Marketing Ethics: Adhere to the Highest Standard
The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...
Tags: SEARCH, Branding, Marketing research, iProspect, search engine, brand image, search engine marketing, brand, search engine optimization, Web site, technique, monitor, marketing, advertisement, sales
White papers 2004-11-05
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