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search-engine marketing

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Dos And Don'ts In Your Search-Engine Marketing
Nowadays, every business must offer anywhere, anytime choices to customers. And when done right, search-engine marketing absolutely gets you attention from the online visitors you want to attract. Not long ago, search-engine marketing was a limited if promising way to turn up a few sales or leads. Times have changed....
Tags: Sales, Marketing, Marketing Research, Search-Engine Marketing, Sales Strategy, DOS, Page
White papers 2003-01-01

Additional Resources

Single Entry Point Introduces Budget-Friendly Online Marketing Package to Help Businesses Weather Any Economic Storm
Leading search engine consultancy Single Entry Point today announced Sustainable Internet Habitat , a bundled online marketing program built and priced exclusively for companies facing the realities of a recession. "We believe that no matter how bad an economic storm may be, any business can weather it and navigate...
Articles 2008-11-26
SEO Inc. Accepts Request to Remain at UCSD
SEO Inc .,a Carlsbad, CA based search engine marketing company , announced today it willremain on staff teaching its one of a kind search engine optimization SEO courseat the University of California, San Diego. "After teaching 'SEO & SEM: The Fast Track to Search Engine Optimizationand Marketing'...
Articles 2008-11-25
Google reportedly lays off 3300 from regional sites
An analyst reported that about 3,000 Google contactors and 300 full-time employees have been let go, or quit, mostly in regional offices that closed in Michigan and Colorado. Trip Chowdhry, analyst at Global Equities Research, believes most of them quit because they didn't want to move to Google's Mountain View...
Articles 2008-11-25
Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search
New consumer research from Performics analyzes shopping behavior and media consumption across seven consumer segments and nine vertical product categories CHICAGO -- Performics (http://www.performics.com), a leading performance marketing agency, today released data illustrating purchasing behaviors, specific to search engine utilization, across seven consumer segments and ten product categories....
Articles 2008-11-25
Metro Directories Teams with Boomdash to Enable Local Businesses to Advertise Online
Turnkey Local Internet Search and Mobile Advertising Now Available to Thousands of Small and Mid-Sized Businesses in the Atlanta Area ANN ARBOR, Mich. -- Boomdash, LLC, a leader in packaging local search engine and mobile marketing for small and mid-sized businesses, announced today its partnership with Metro Directories,...
Articles 2008-11-25
ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
ZoomInfo TM, the most comprehensivesource of business information on people and companies, today launchedZoomInfo Lists, a powerful direct marketing tool that provides email, phoneand print direct marketers with the ability to create targeted marketingcampaigns from a CAN-SPAM compliant database of 45M people and 5 millioncompanies -- updated daily. As email...
Articles 2008-11-24
'Recession-Proof Your Marketing' - New Commentary Site Launched by LaunchPad Media
BOSTON, Nov. 24 /PRNewswire/ -- LaunchPad Media, a creative agency in Massachusetts, has launched a blog about web marketing, "Commentary for your Cranium" at http://launchpadblog.com/ Three commentaries are featured, "Recession-proof your marketing," "Multimedia producers - what do we do, and why" and "Creating websites for children." Alex...
Articles 2008-11-24
Barry Glick, Founder and Former CEO of MapQuest, Appointed to Board of Directors at NeighborhoodScout®
WOONSOCKET, R.I., Nov. 24 /PRNewswire/ -- NeighborhoodScoutR (http://www.neighborhoodscout.com/), a nationwide neighborhood search engine designed for homebuyers, movers, and anyone seeking to find neighborhoods that match custom search criteria, announced today the appointment of Barry Glick to its board of directors. Glick, who is a founder and former CEO of...
Articles 2008-11-24
Independent Study Shows Trulia as #1 Real Estate Lead Generator
SAN FRANCISCO -- An independent study conducted by the nation's premier network for listing asset management, Threewide Corporation, reveals that a leading real estate search engine, Trulia is the #1 real estate lead generator as well as #1 in visitors sent to listing broker and agent sites through the Threewide...
Articles 2008-11-24
dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart
Leading Search Advertising Agencies Leverage LookSmart's Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO -- Advertising agencies and search engine marketers SEMs continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management...
Articles 2008-11-24
Top 10 Strategies for Shrinking Communications Budgets: Doing More With Less
Marketwire, a full-service newswire and communications workflowsolutions provider, offers a new, free white paper to help publicrelations, investor relations and marketing professionals do more with lessin tough economic times by maximizing traditional means of communicationwhile leveraging Web 2.0 tools. "Top 10 Strategies for Boosting ROI DespiteShrinking Budgets and...
Articles 2008-11-21
Company Profile for Cole Information Services
For more than 60 years, Cole Information has been the leading provider of marketing and reference leads and information for businesses across the country. What began with the industry's best known cross reference directory has evolved into the most comprehensive range of marketing search and reference products - delivered in...
Articles 2008-11-21
Top 10 Strategies for Shrinking Communications Budgets: Doing More With Less
Marketwire, a full-service newswire and communications workflowsolutions provider, offers a new, free white paper to help publicrelations, investor relations and marketing professionals do more with lessin tough economic times by maximizing traditional means of communicationwhile leveraging Web 2.0 tools. "Top 10 Strategies for Boosting ROI DespiteShrinking Budgets and...
Articles 2008-11-20
WebVisible Acquires Adapt Technologies
The Kelsey Group Interactive Local Media2008 -- WebVisible, Inc., a worldwide leader in local online advertising,announced today it has acquired Adapt Technologies, Inc. Adapt SEM, aPasadena-based developer of Web-based applications for automating themanagement of search engine marketing campaigns and providingrecommendations on various aspects of keyword selection, bidding andoptimization. "We're pleased...
Articles 2008-11-20
Yellow Pages Group Partners with My Virtual Paper to Extend Internet Reach of its Advertisers
Yellow Pages Group YPG announces a multi-year agreement with Virtual Paper Inc. to become a reseller of My Virtual Paper solutions to the thousands of YPG directory advertisers across Canada. YPG also intends to use the My Virtual Paper technology to convert some of its print directories into online, search-engine...
Articles 2008-11-20
Online Marketing Budgets within the Industrial Sector Continued Growth Trend in 2008, Despite Tight Marketing Resources
GlobalSpec Survey Reveals the Majority of Industrial Marketers Re-Allocated Marketing Dollars to Better Reach Their Audiences and Be Found TROY, N.Y. -- Companies within the industrial sector spent a greater portion of their marketing budget online in 2008, according to the report, "Trends in Industrial Marketing 2008: How...
Articles 2008-11-20
Grocio.com receives Tulsa mayor's entrepreneurial award
Grocio.com has received the Mayor's Entrepreneurial Spirit Award. The comparison shopping search engine for groceries received a $30,000 check from SpiritBank as part of the award. Gerald Buckley, owner and CEO of Grocio.com, secured a $30,000 match from i2e, from winning the Mayor's Entrepreneurial Spirit Award. i2e...
Articles 2008-11-20
ReachLocal Launches in Western Europe With Office Serving the United Kingdom
ReachLocal Inc. ( http://www.reachlocal.co.uk ), aleading global provider of local online marketing solutions for small- tomedium-sized businesses SMBs, announced today it has begun offeringonline advertising services in the United Kingdom by launching ReachLocalUK Ltd., headquartered in London. Using a national and proprietary team of Internet Marketing ConsultantsIMCs, ReachLocal allows SMBs...
Articles 2008-11-19
Chitika Lets Online Advertisers Tap the Power of Consumer Search
Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. -- Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing SBM, is now available to advertisers in Chitika's OnDemand...
Articles 2008-11-19
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