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search-engine marketing

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Dos And Don'ts In Your Search-Engine Marketing
Nowadays, every business must offer anywhere, anytime choices to customers. And when done right, search-engine marketing absolutely gets you attention from the online visitors you want to attract. Not long ago, search-engine marketing was a limited if promising way to turn up a few sales or leads. Times have changed....
Tags: Page, DOS, Search-Engine Marketing, Marketing Research, Sales Strategy, Marketing, Sales
White papers 2003-01-01

Additional Resources

BTLookSmart runs first video streaming adverts across search network; Leading search targeted marketing company drives online awareness of the new Ford Fiesta with 'alternative humour ads'.
M2 PRESSWIRE-15 April 2002-BTLookSmart: BTLookSmart runs first video streaming adverts across search network; Leading search targeted marketing company drives online awareness of the new Ford Fiesta with 'alternative humour ads' C1994-2002 M2 COMMUNICATIONS LTD RDATE:15042002 London -- BTLookSmart today...
Tags: advertisement, Ford Motor Co., INTERNET, marketing, network
Research articles 2002-04-15
Paid Search Killed the Banner
The article states that Pay-for-placement, paid inclusion, and other new ad formats appear to be sucking the life out of revenue generated by the banner. The would-be fate of banners has been the subject of much conjecture from industry soothsayers. Internet advertising had begun to travel down the birth canal...
Tags: Paid Search, Banner, iMedia Communications, Internet, Marketing Research, Internet Service Providers (ISPs), Marketing
White papers 2003-05-12
Your Job Search - A Marketing Campaign?
The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired, too. This paper explains some marketing techniques by trying which you'll gain an almost unfair advantage over other job hunters, who aren't as creative...
Tags: Job, Job Search, KalAajKal.com, Recruitment & Selection, Productivity, Marketing Research, Human Resources, Workforce Management, Marketing
White papers 2008-01-01
JupiterResearch Augments Search, Mobile Marketing and Broadband Coverage with New Analysts
NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has augmented its research coverage with the addition of three industry veterans. Kevin Heisler, Neil Strother and Doug Williams have recently joined the company as analysts covering searching marketing, mobile marketing...
Tags: broadband, Jupiter Research, mobile, mobile marketing
Research articles 2007-02-26
Live Search Pushes onto Google Turf
News Analysis. Microsoft bundling deals with Dell and Verizon mark a strategic turning point. After years of losing out to Google for lucrative search deals, Microsoft reverses momentum. To be clear: Microsoft isn't going to magically reverse Google search market share gains simply by cutting deals like these. But Microsoft...
News items 2009-08-07
Search Marketing Revolution: It's About Results, Not Technology
Search marketing is the fastest-growing sector of the marketing industry, and for good reason. In order to be a leader in the constantly evolving search marketing industry, a search marketing firm must constantly strive to use the latest technology in the smartest, most creative way possible. This means questioning vendors...
Tags: Range Online Media, Marketing Research, Marketing
White papers 2005-04-29
Bluestreak Bolsters Search Marketing Services; Industry Expert Brian Cavoli Joins to Lead Practice
PROVIDENCE, R.I. -- Bluestreak, a leading online marketing company, today announced that Brian Cavoli has joined the company as Senior Director of Strategic Marketing Services. Brian is charged with leading Bluestreak's fast growing search marketing practice which delivers search marketing solutions for B2B and B2C marketers. "Search marketing is...
Tags: Bluestreak Inc.
Research articles 2005-09-19
Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to "U.S. Paid Search Forecast," a report by Jupiter Research.(Statistically Speaking)
Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to ... Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion...
Tags: Jupiter Research, paid search
Research articles 2007-01-01
Online search drove nearly 10 million UK travel purchases between December 2005 and February 2006; New research from comScore Media Metrix, Media Contacts and Yahoo! Search Marketing ties multi-channel travel transactions to Web search.
M2 PRESSWIRE-25 July 2006-comScore Networks: Online search drove nearly 10 million UK travel purchases between December 2005 and February 2006; New research from comScore Media Metrix, Media Contacts and Yahoo! Search Marketing ties multi-channel travel transactions to Web searchC1994-2006 M2 COMMUNICATIONS LTD RDATE:25072006...
Tags: analysis, comScore Media Metrix, ComScore Networks Inc., MARKETING, MEDIA, SEARCH, U.K., Web, Yahoo! Inc.
Research articles 2006-07-25
SPECIALISTS LAND THE BULK OF DOLLARS; Search Marketing.(Interactive)(Brief Article)(Industry Overview)
Byline: Kris Oser Agencies that specialize in search-not interactive or general agencies-direct the lion's share of dollars spent by marketers on search marketing, according to a study by JupiterResearch. Fifty-one percent of dollars spent this year are flowing through search agencies that are...
Tags: agency, Jupiter Research, MARKETING
Research articles 2004-12-13
Bluestreak Expands Interactive Marketing Suite with IonTrack for Search Marketing; Comprehensive Search Analytics Simplify Campaign Management for Online Marketers
PROVIDENCE, R.I. -- Bluestreak, a leading online marketing company, today announced the introduction of IonTrack for Search Marketing, delivering a wide range of analytics that marketers can leverage to optimize paid search campaigns to achieve best results. IonTrack is an integrated module in Bluestreak's comprehensive interactive marketing suite, which includes...
Tags: Bluestreak Inc.
Research articles 2005-05-24
Search Ad Spending Improves--and Boosts Google Shares
Posted by: Rob Hof on October 12 Hit by the economy early this year, search advertising looks to be on the mend. For the second quarter in a row, two search marketing firms say U.S. spending on text ads on Google, Yahoo, and Microsoft's Bing improved—or at least got less...
Tags: Google Inc., Internet Search Advertising
News items 2009-10-12
Compete, Inc. and Yahoo! Search Marketing Release Key Study Findings on the Role of Search Marketing in Financial Decisions; Complete Findings to be Presented During Web Seminar on May 17, 2005 at 2 PM EST
BOSTON -- Compete, Inc., the leading predictive analytics firm, today announced the key findings from a new study, "The Role of Search Marketing in Financial Decisions." The study, sponsored by Yahoo! Search Marketing formerly Overture, explores the role that online searches play in the decision-making process of consumers interested in...
Tags: financial, marketing, Web, Yahoo! Inc.
Research articles 2005-05-10
Search Marketing to Triple in Five Years
The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012. The growth...
Tags: interactive Marketing, Jonathan Haeber, Marketing, Marketing Research
Blog posts 2007-10-14
Marketingsherpa Ecommerce Search Marketing Presentation: Top Marketing Opportunities For 2007
This paper explains recorded MP3 audio file to find out what 1,913 marketers revealed about the latest in ecommerce search marketing. This paper explains: where site traffic is coming from; SEM report card; home page navigation and internal search tests. It also explains Marketingsherpa ecommerce search marketing presentation and top...
Tags: MarketingSherpa, Marketing Research, Marketing
White papers 2007-04-17
Eyeblaster Announces Search Marketing Suite; Powerful New eb.search Eases Management of Search Campaigns; Result of Technology Alliance with The Technology Works
NEW YORK -- Eyeblaster, the global leader in integrated digital marketing services and technology, today announced eb.search, a new suite of tools that simplify the optimization and management of search marketing campaigns.
Tags: alliance, marketing, Technology
Research articles 2006-09-19
Advertisers press IAB for move on search standards: having announced it'll look into the matter, the IAB is under growing pressure to set standards for search marketing
The IAB's decision in June to announce it was ready and willing to tackle the tricky issue of standards in search marketing was brave, but necessary, move. Now it's August and elements in the industry are already demanding to know how when it's going to produce results (NMA 21 August)....
Tags: advertiser, Interactive Advertising Bureau, marketing, Overture Services Inc., Quality, standards
Research articles 2003-08-28
The Case for Marketing Resource Management
Companies must search for creative solutions that can transform their marketing execution and management processes. As global companies continue to expand their brands and marketing requirements, the instances of miscommunication, poor execution, and misspent marketing funds can increase many times. Most marketers looses a lot of sleep as they considered...
Tags: Marketing Research, Marketing
White papers 2002-10-30
Buy Me Some Traffic
The article talks about paid search results marketing which is an effective tactic that has caught on. The writer tries to present a brief history, and an overview of who's who. Paid search results marketing is a magnificent bullish beast that is taking the Internet advertising world by storm. In...
Tags: Paid Search, Advertiser, iMedia Communications, Search
White papers 2003-04-24
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