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	<title><![CDATA[sears holding Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to sears holding]]></description>
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		<title><![CDATA[Q&A: Sears Presses Case for Alternative Marketing Strategy]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10002491/qa-sears-presses-case-for-alernative-marketing-strategy/]]></link>
		<description><![CDATA[Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Jun 2009 07:19:36 -0700</pubDate>
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		<title><![CDATA[Sears Touts Good News Now That It Launches New Marketing Campaign]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10002356/sears-touts-good-news-now-that-it-launches-new-marketing-campaign/]]></link>
		<description><![CDATA[Sears Holding is reviving a holiday season experiment in a partnership with AOL that not only will provide a unique approach to communicating with consumers but also will act as lead initiative in a new marketing campaign the retailer is launching under the theme Life. Well spent.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Jun 2009 08:28:53 -0700</pubDate>
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		<title><![CDATA[ShopYourWay Reconnects Sears Electronic Commerce]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000948/shopyourway-reconnects-sears-electronic-commerce/]]></link>
		<description><![CDATA[Sears Holding has comprehensively reorganized its electronic commerce functions, including its websites and Sears2go mobile phone platform, under an initiative dubbed ShopYourWay developed to help consumers understand and use the expanding array of goods and services the retailer provides in store, online, even through PDAs.    And, in...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Mar 2009 11:10:36 -0700</pubDate>
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		<title><![CDATA[Kmart, Sears Holding Explore Digital Media]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000440/kmart-sears-holding-explore-digital-media/]]></link>
		<description><![CDATA[Kmart has tried ethnic initiatives before but what is interesting about a new campaign for Black History Month is that the Sears Holding division is making online a major part of the effort.    Kmart has been exploring how to promote itself using digital media as it struggles...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 30 Jan 2009 09:02:34 -0800</pubDate>
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		<title><![CDATA[Sears Layaway Revival Suggests Retail Financing Challenges]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000389/sears-layaway-revival-suggests-retail-financing-challenges/]]></link>
		<description><![CDATA[Sears Holding has reintroduced a lay away program at its namesake stores, an interesting development in itself, but one which also brings to mind something Deloitte chief economist Carl Steidtmann said at last weekâ€™s National Retail Federation convention.    The company relaunched layaway for the holiday season at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Jan 2009 10:02:44 -0800</pubDate>
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