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- Sears Marketing Evolves as Kmart Transforms Movie into Father's Day Promotion
- Kmart characterizes the campaign it has developed for Transformers: Revenge of the Fallen as its “most robust†Father's Day promotion to date. by Mike Duff
- Blog posts 2009-06-01
Additional Resources
- Q&A: Sears Presses Case for Alternative Marketing Strategy
- Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...
- Blog posts 2009-06-18
- Sears Creates a New Opening into Social Network Marketing
- Sears Holding announcements about the advance of its web-based marketing strategy have followed fast and furious of late and now the company has announced that it will become the first major retailer to launch the Open ID platform â€" one that permits users to establish a single screen name for...
- Blog posts 2009-07-02
- Sears retail promotes Chow to marketing chief.(PEOPLE Today)
- HOFFMAN ESTATES, ILL. -- Sears Roebuck and Co. has promoted Joan Chow to senior vice president and chief marketing officer for Sears Retail. In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing a ...
- Research articles 2005-07-25
- Sears Touts Good News Now That It Launches New Marketing Campaign
- Sears Holding is reviving a holiday season experiment in a partnership with AOL that not only will provide a unique approach to communicating with consumers but also will act as lead initiative in a new marketing campaign the retailer is launching under the theme Life. Well spent. ...
- Blog posts 2009-06-10
- Sears revamps marketing focus.(Brief Article)
- OAKBROOK, IL -- Sears is radically changing its marketing strategy, moving from an item/price/mass position with "an inconsistent ROI, an unclear value proposition and a lack of Sears focus." David Selby, senior vp, marketing, told the ho OAKBROOK, IL -- Sears is radically changing...
- Research articles 2001-08-06
- Lacy, new CEO of Sears, wants to create a shopping center.(Alan Lacy of Sears, Roebuck and Co.)(Brief Article)
- Alan Lacy, the new CEO at Sears, Roebuck & Co., is looking for more than a guaranteed good life at a great price. Mr. Lacy, who took over the Sears rebuilding effort Oct. 1, wants to put the power of Sears' $1.5 billion marketing budget into maki...
- Research articles 2000-11-20
- Chow takes reins as senior vp and cmo for Sears Retail
- HOFFMAN ESTATES, ILL. -- Sears Roebuck has named Joan Chow to senior vp and chief marketing officer for Sears Retail, responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail.
- Research articles 2005-07-25
- Sears Canada shapes database. (database marketing)
- Sears Canada has begun developing a customer database to help it improve its marketing capabilities and obtain a company-wide perspective on its core customers. The database has information on 10 million customers and so far, Sears Canada has used it to dSears Canada has begun developing a customer database to...
- Research articles 1995-11-27
- SEARS APPOINTS CHOW RETAIL MARKETING CHIEF.(Joan Chow)(Brief Article)
- NEW YORK- Sears has named Joan Chow senior vice president and chief marketing officer for Sears Retail. NEW YORK- Sears has named Joan Chow senior vice president and chief marketing officer for Sears Retail.
- Research articles 2005-07-18
- Sears promotion at the head of the class for back to school. (Market Report Card)
- Sears Promotion At The Head Of The Class For Back To School Sears' new children's wear sales promotion, called KidVantage, marks both a return to one of Sears' old marketing strategies and the culmination of a new one. The KidVantage program incl ...
- Research articles 1991-09-01
- Sears Names Peterson VP, Gen. Mgr. of Online Unit.
- Sears last week appointed Alice Peterson vice president and general manager of Sears Online, a newly created position. Peterson will be responsible for all of Sears' electronic commerce and interactive marketing efforts. She will report to Jane J. Th Sears last week appointed Alice Peterson vice...
- Research articles 1998-10-12
- Sears' category killer: The Great Indoors aims for 'the best selection in bedroom and bath.'(Sears, Roebuck and Co.)
- Sears, Roebuck and Co. category killer The Great Indoors will focus on diversity as its main marketing strategy. The Great Indoors provides a greater selection of merchandise and brands that are not carried by Sears department stores. The store signed on Sears, Roebuck and Co. category killer The Great Indoors...
- Research articles 1998-03-02
- Sears high on integrated tack. (Sears, Roebuck & Co.)
- Sears, Roebuck & Co.'s integrated marketing approach has been a success for the department store chain, helping turn company fortunes around after losses of over $1.5 billion in 1992. The "Many Sides of Sears" campaign uses a single storewidSears, Roebuck & Co.'s integrated marketing approach has been a success for...
- Research articles 1997-04-14
- Sears Adopts Its Own Blue Light Special as Retailing Distinctions Fade
- Sears and Kmart are getting more alike all the time. Sears has begun running hourly promotions in its stores, reminiscent of the Blue Light Specials that Kmart ran for years in an iconic marketing approach it has tried to revive with limited success. Announced...
- Blog posts 2009-09-08
- Sears Chooses Omniture to Optimize Online Sales and Marketing; Retail Leader Gains Greater Insight into Conversion Rates for Marketing Campaigns
- PALM DESERT, Calif. -- Omniture, the largest provider of on-demand web analytics, today announced at the eTail 2005 Conference that Sears, Roebuck and Co. (NYSE:S), the retail giant, has deployed Omniture SiteCatalystTM, the company's award-winning, online analytics solution. Sears is using SiteCatalyst to measure and better understand overall sales and...
- Research articles 2005-02-14
- SEARS TAPS INSIDER AS MARKETING CHIEF: COSTELLO, WHO LED `SOFTER SIDE,' GOES TO REPUBLIC IND.
- Republic Industries Inc., taking another step to sharpen marketing of its AutoNation USA auto retailing brand, has hired Sears, Roebuck and Co.'s top marketing executive, John Costello, as its president. Mr. Costello, 52, a veteran of Cincinnati-ba Republic Industries Inc., taking another step to...
- Research articles 1998-12-14
- Selby Pitching the Full Story at Sears - David W. Selby - Sears, Roebuck and Co - Brief Article
- As svp-marketing for Sears, a post he assumed earlier this year, David W. Selby directs the mega-retailer's marketing, advertising and brand management activities. "Sears is a rich, diverse and multi-dimensional brand, and it deserves great marketing," said Selby, who is based in Chicago. "It has a wonderful story to tell."
- Research articles 2001-04-16
- CBS last week announced a joint marketing and promotion deal with Sears.(Brief Article)
- CBS last week announced a joint marketing and promotion deal with Sears. The elements of the "Where It's At" campaign: distribution of ... CBS last week announced a joint marketing and promotion deal with Sears. The elements of the "Where It's At" campaign: distribution...
- Research articles 1995-06-05
- Sears Face(book)s Black Friday
- Give Sears Holding SHLD credit for making the most out of Black Friday, as it’s not only squeezing the event for all its worth without actually discounting more deeply than other retailers, but it’s also using initiatives revolving around the date to boost its social networking initiatives. ...
- Blog posts 2009-11-23
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