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		<title><![CDATA[Sears Marketing Evolves as Kmart Transforms Movie into Father's Day Promotion]]></title>
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		<description><![CDATA[Kmart characterizes the campaign it has developed for Transformers: Revenge of the Fallen as its â€œmost robustâ€ Father's Day promotion to date. by Mike Duff]]></description>
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		<pubDate>Mon, 01 Jun 2009 11:40:54 -0700</pubDate>
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