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Sears Securitizes Its Brand Names: BusinessWeek: Sears Securitizes Its Brand Names: BusinessWeekSears Brand BondsTo offer some perspective on the potential implications of this move I compare Eddie Lampert's recent "Sears Bond" issue with David Pullman's 1997 "Bowie Bonds." I hope this will lead to new ideas on how to monetize the brand portfolios of other big...; Tags: brand, brand name, BusinessWeek, Sears Roebuck & Co., Sears Securitizes; Discussion threads 2007-04-20

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