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	<title><![CDATA[sears securitizes Resources | BNET]]></title>
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		<title><![CDATA[Sears Securitizes Its Brand Names: BusinessWeek]]></title>
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		<description><![CDATA[Sears Securitizes Its Brand Names: BusinessWeekSears Brand BondsTo offer some perspective on the potential implications of this move I compare Eddie Lampert's recent "Sears Bond" issue with David Pullman's 1997 "Bowie Bonds." I hope this will lead to new ideas on how to monetize the brand portfolios of other big...]]></description>
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		<pubDate>Fri, 20 Apr 2007 14:30:00 -0700</pubDate>
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