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- American goods find worldwide acceptance.
- American footwear makers feel that global marketing has become a possibility and that interest in American products abounds. General marketing techniques are the same as they would be in the US. Executives recommend entering one country or region at a time. It is wise to register trademarks in every country...
- Research articles 1995-02-20
Additional Resources
- WOLVERINE TAPS MOERGEN FOR SEBAGO.(Wolverine World Wide Inc., Stephen Moergen, vice president of sales, Sebago Inc.)(Brief Article)
- NEW YORK -- Wolverine World Wide has tapped an industry veteran to grow its just-acquired Sebago business. NEW YORK -- Wolverine World Wide has tapped an industry veteran to grow its just-acquired Sebago business.
- Research articles 2003-12-01
- The Week In Marketing.(Brief Article)
- One can expect a sense of humor from a firm that once built a boat to look like a shoe, but Sebago Inc.'s interest in sailing is far from facetious. The Gorham, Maine,-based company recently entered into an agreement to sponsor...
- Research articles 1999-03-08
- Wolverine World Wide, Inc, Q4 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Your first question comes from John Shanley – Susquehanna International Group John Shanley – Susquehanna International Group Good morning Blake and Steve. Blake can you give us a sense as to how the outdoor business brands are doing specifically in Europe and in particular can you give...
- Earnings calls 2008-01-30
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