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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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The Pricing Spread End Game.
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The...
Don't whistle while you work: at the Bush administration's whistleblower office, tips on murder, espionage, and terrorism are processed "in the order in which they are received." But any sign of the homosexual agenda—that is priority number
IT LOOKED AS IF LEROY SMITH was going to get some recognition after all. A safety manager at a federal prison in California, he had challenged his bosses, risked his job, and endured threats of retaliation to expose hazardous conditions in a prison computer recycling program where inmates were smashing...
New Rules for OTC Stocks
The NASD is expanding its rules for front-running in the OTC market. The regulator plans to repeal its Rule 6541, which prohibits market makers from trading ahead of customer limit orders in OTC Bulletin Board securities. Simultaneously, the NASD will extend the application of its Manning...
New Rules for OTC Stocks.
The NASD is expanding its rules for front-running in the OTC market. The regulator plans to repeal its Rule 6541, which prohibits market makers from trading ahead of customer limit orders in OTC Bulletin Board securities. Simultaneously, the NASD will extend...
A shocking state of IT security.(Tech Talk)(Brief Article)
Throwing money at information security has never been a particularly effective way of preventing or solving IT problems. Indeed, the Department of Energy DOE is finding that throwing $2.7 billion (the amount estimated for fiscal year 2004) at its computer security issues may not do the...
Should Hezbollah Be Next?
THE A TEAM On September 20, 2001, in a historic speech to a joint session of Congress, President George W. Bush famously declared, "Our war on terror begins with al Qaeda, but it does not end there. It will not end until every terrorist group of global reach...
The Right To Humanitarian Assistance
It is impossible to assert, at the present point, that a general right to humanitarian assistance has actually crystallized in positive international law. Such a general right, had it consolidated, could be invoked in all circumstances: in peacetime (either in the face of endemic problems of famine, malnutrition, and disease,...
Strange times
PINOCHET The arrest of Senator Augusto Pinochet in Britain, to the great excitement and satisfaction of the Allende groupies in the Blair Government, has brought into focus once again how much the mainstream media has a particular brand of selective morality in its inability to discuss complex issues. Press...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
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