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	<title><![CDATA[Sega of America Inc. | Company News & Executive Profiles | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for Sega of America Inc.]]></description>
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		<title><![CDATA[Namco America Partners with SEGA to Offer Video Game Ringtones; Game Tones Exclusively Available on PAC-MAN's Arcade Corner]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_19/ai_n15400375]]></link>
		<description><![CDATA[SAN JOSE, Calif. -- Through a licensing agreement with SEGA of America, Namco America, a leading publisher of wireless games and content, today announced the availability of SEGA's classic game sounds as ringtones. Beginning today, Namco America will distribute the game tones through its strong partnerships with wireless carriers. ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/namco.html"><![CDATA[Namco]]></category>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+of+america+inc..html"><![CDATA[Sega of America Inc.]]></category>
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		<title><![CDATA[SEGA Reinvents Sonic The Hedgehog Experience for Next-Generation Video Game Platforms; Gaming Icon to Celebrate 15th Year on PS3 and Xbox 360]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_9/ai_n15377444]]></link>
		<description><![CDATA[SAN FRANCISCO & LONDON -- SEGA of America, Inc. and SEGA Europe Ltd. today announced the development of a brand new Sonic title, Sonic The HedgehogTM, intended for the PlayStationR3 (PS3) computer entertainment system and the Xbox 360TM video game and entertainment system from Microsoft. SEGA hopes the reinvention of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 09 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+europe.html"><![CDATA[SEGA Europe]]></category>
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		<title><![CDATA[SEGA Purchases UK Development Giant The Creative Assembly; Creators of Total War to Bring SEGA Technology and Western Content]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_March_9/ai_n12415722]]></link>
		<description><![CDATA[SAN FRANCISCO -- SEGA of America, Inc. today confirms that SEGA Europe Ltd has acquired The Creative Assembly, the hugely successful UK and Australian-based development team founded by Tim Ansell in 1997. The Creative Assembly team has produced a catalogue of hits, most notably the award winning Total War franchise.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+europe.html"><![CDATA[SEGA Europe]]></category>
		<category domain="http://resources.bnet.com/topic/sega+of+america+inc..html"><![CDATA[Sega of America Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
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		<title><![CDATA[SEGA Sells Visual Concepts Entertainment to Take-Two Interactive]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Jan_25/ai_n8707992]]></link>
		<description><![CDATA[SAN FRANCISCO -- SEGAR of America today confirmed that SEGA Corporation has agreed to transfer all common stock and related assets of Visual Concepts Entertainment Visual Concepts, the developer of the ESPN 2K5 series of sports games, to Take-Two Interactive Software, Inc. This transaction, effective immediately, supports SEGA's global strategy...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+of+america+inc..html"><![CDATA[Sega of America Inc.]]></category>
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		<title><![CDATA[SEGA Integrates SEGA of America and SEGA Europe Management Teams to Drive Growth in Western Markets]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Jan_20/ai_n8702095]]></link>
		<description><![CDATA[SAN FRANCISCO & LONDON -- SEGA Continues to Execute Plan to Become a Profitable, Leading Independent Game Publisher  SEGA of America, Inc. SEGA of America and SEGA Europe Ltd. SEGA Europe, wholly-owned subsidiaries of SEGA Corporation SEGA, a corporation in Tokyo, Japan, today announced that they have integrated their...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+europe.html"><![CDATA[SEGA Europe]]></category>
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		<title><![CDATA[House of Brussels Chocolates Provides Follow-Up to Introduction of Sonic The Hedgehog Line at All Candy Expo.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5559/is_200306/ai_n23419734]]></link>
		<description><![CDATA[VANCOUVER, BRITISH COLUMBIA, Jun 6, 2003 CCNMatthews via COMTEX    House of Brussels Chocolates ("HBSL") (OTC BB: HBSL) is  pleased to announce that the official launch of Sonic The HedgehogR  chocolate treats at the 2003 All Candy Expo in Chicago as announced on  May 13th...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 06 Jun 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+of+america+inc..html"><![CDATA[Sega of America Inc.]]></category>
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		<title><![CDATA[SEGA of America Announces New President and CEO]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_Jan_17/ai_96568081]]></link>
		<description><![CDATA[Entertainment Editors  SAN FRANCISCO--BUSINESS WIRE--Jan. 17, 2003  SEGAR of America, Inc. today announced that Peter Moore, president and chief operating officer, has tendered his resignation. Effective immediately, Tetsu Kayama, chief operating officer of SEGA Corporation, will assume the expanded role of president and chief executive officer of SEGA...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
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		<title><![CDATA[SEGA Rolls out The King of Route 66 for PlayStation 2]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_March_18/ai_98876561]]></link>
		<description><![CDATA[Entertainment Editors  SAN FRANCISCO--BUSINESS WIRE--March 18, 2003  SEGAR of America, Inc. today announced the release of "The King of Route 66TM" exclusively for the PlayStationR2 computer entertainment system. Challenging gamers to race from Illinois to California in a massive nitro-powered 18 Wheeler, "The King of Route 66" is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/sony+computer+entertainment+inc..html"><![CDATA[Sony Computer Entertainment Inc.]]></category>
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		<title><![CDATA[Sega and McDonald's Unite to Deliver Innovative Premiums This Summer; Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In McDonald's Happy Meals This Summer]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_Feb_18/ai_97773104]]></link>
		<description><![CDATA[Entertainment & Business Editors/High-Tech Writers  SAN FRANCISCO--BUSINESS WIRE--Feb. 18, 2003  SEGAR of America, Inc. today announced it has entered into an affiliation with McDonald'sR Corporation, the world's largest quick service restaurant to create a new line of McDonald's Happy MealR premiums.  Based on two top-selling SEGA franchises,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Feb 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sega+corp..html"><![CDATA[Sega Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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		<title><![CDATA[Two New Sonic the Hedgehog Games to Debut This Summer from SEGA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_Jan_31/ai_97110645]]></link>
		<description><![CDATA[Business Editors/Entertainment Writers  SAN FRANCISCO--BUSINESS WIRE--Jan. 31, 2003  SEGAR of America, Inc. today announced that two new Sonic The HedgehogR games are currently in development and will be released in the U.S. this summer. "Sonic AdventureTM DX"working title will be released in May exclusively for the Nintendo GameCubeTM,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 31 Jan 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nintendo+co.+ltd..html"><![CDATA[Nintendo Co. Ltd.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NTDOY</category>
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