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	<title><![CDATA[segmentation Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/segmentation.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to segmentation]]></description>
	<s:counts start="0" returned="20" found="64" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Mercury General Corporation Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14037_23-267292.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions  Your first question comes from Michael Phillips &#8211; Stifel Nicolaus Michael Phillips &#8211; Stifel Nicolaus One of the things you guys have mentioned pretty consistently in the past couple quarters for probably I guess the past year is putting off the geographic...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Mon, 09 Feb 2009 12:10:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/uptick.html"><![CDATA[Uptick]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/mercury+general+corp..html"><![CDATA[Mercury General Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCY</category>
		<category domain="tickers">MCY</category>
	</item>
	<item>
		<title><![CDATA[The Incumbent's Advantage]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13241_23-238790.html]]></link>
		<description><![CDATA[              Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 11:00:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+review.html"><![CDATA[Harvard Business Review]]></category>
		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/ian+c.+macmillan.html"><![CDATA[Ian C. MacMillan]]></category>
		<category domain="http://resources.bnet.com/topic/larry+selden.html"><![CDATA[Larry Selden]]></category>
		<category domain="http://resources.bnet.com/topic/ian+c.+macmillan%252c+larry+selden.html"><![CDATA[Ian C. MacMillan, Larry Selden]]></category>
	</item>
	<item>
		<title><![CDATA[Rediscovering Market Segmentation]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13237_23-200231.html]]></link>
		<description><![CDATA[              Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?  Segmentation typically focuses on consumer...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 06 May 2008 17:31:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/segment.html"><![CDATA[Segment]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+review.html"><![CDATA[Harvard Business Review]]></category>
		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/daniel+yankelovich.html"><![CDATA[Daniel Yankelovich]]></category>
		<category domain="http://resources.bnet.com/topic/david+meer.html"><![CDATA[David Meer]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/market+segmentation.html"><![CDATA[Market Segmentation]]></category>
	</item>
	<item>
		<title><![CDATA[CFSI Announces Nationwide Segmentation Study of Underbanked Consumers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_18/ai_n27411038]]></link>
		<description><![CDATA[Pioneering Project Sponsored by Citi, FIS, H&R Block and MasterCard Will Deliver the Most Comprehensive Information Ever Available on Emerging Customers  CHICAGO -- The Center for Financial Services Innovation announced today the initiation of the first comprehensive, authoritative national segmentation study of the underbanked market. Citi, eFunds (now part...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/citigroup+inc..html"><![CDATA[Citigroup Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/h%2526r+block+inc..html"><![CDATA[H&R Block Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mastercard+international.html"><![CDATA[MasterCard International]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">C</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HRB</category>
		<category domain="tickers">C,HRB</category>
	</item>
	<item>
		<title><![CDATA[STRATEGY ANALYTICS: Unlikely Tech Consumers Poised to Leap Great Divide; Segmentation Study Highlights High-Tech Wannabes.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200611/ai_n19653322]]></link>
		<description><![CDATA[M2 PRESSWIRE-7 November 2006-Strategy Analytics, Inc.: STRATEGY  ANALYTICS: Unlikely Tech Consumers Poised to Leap Great Divide;  Segmentation Study Highlights High-Tech WannabesC1994-2006 M2  COMMUNICATIONS LTD    RDATE:07112006    Boston, MA - A new Strategy Analytics study of the habits of 5,000  US and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/strategy+analytics.html"><![CDATA[Strategy Analytics]]></category>
	</item>
	<item>
		<title><![CDATA[Strategy Analytics Unravels The Mysteries Of Connected Digital Lifestyle Behavior; Latest Segmentation Model Finds "Youth Market Is Dead".]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200609/ai_n19620811]]></link>
		<description><![CDATA[M2 PRESSWIRE-13 September 2006-Strategy Analytics, Inc.: Strategy  Analytics Unravels The Mysteries Of Connected Digital Lifestyle  Behavior; Latest Segmentation Model Finds "Youth Market Is  Dead"C1994-2006 M2 COMMUNICATIONS LTD    RDATE:13092006    Boston, MA - Marketing concepts, such as "the youth  market" and "baby...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Sep 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/connected+corp..html"><![CDATA[Connected Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/strategy+analytics.html"><![CDATA[Strategy Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/youth.html"><![CDATA[youth]]></category>
	</item>
	<item>
		<title><![CDATA[Segmentation Versus Personas: Where Should B2B Marketers Start?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=178000]]></link>
		<description><![CDATA[Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precisely align marketing messages with buyer pain points or purchase cycle stages. B2B marketers improve their customer knowledge when they base segmentation on prospect roles, needs,...]]></description>
		<s:doctype><![CDATA[Research reports]]></s:doctype>
		<pubDate>Fri, 02 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[A Coarse-to-Fine Approach to Prostate Boundary Segmentation in Ultrasound Images]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=152440]]></link>
		<description><![CDATA[The paper presents a novel method for prostate segmentation in transrectal ultrasound images. A segmentation procedure consisting of four main stages is proposed. The results depict an achievement of total average similarity of 98.76% with gold standards. The proposed approach in the paper represents a robust and accurate approach to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/biomed+central.html"><![CDATA[BioMed Central]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[Claritas Introduces New Canadian Segmentation System]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200409/ai_n8557830]]></link>
		<description><![CDATA[Through a strategic partnership with Toronto-based Environics Analytics, a marketing services company that specializes in geodemographics-based segmentation, Claritas Inc. announced today the release of PRIZM CE -- a Canadian consumer segmentation system linked to PRIZM® NE, the U.S.-based system developed by Claritas and introduced nationally last September. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 09 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/claritas.html"><![CDATA[Claritas]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[A Statistically Based Flow for Image Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=122708]]></link>
		<description><![CDATA[This paper presents a new algorithm for 3D medical image segmentation. The algorithm is versatile, fast, relatively simple to implement, and semi-automatic. It is based on minimizing a global energy defined from a learned non-parametric estimation of the statistics of the region to be segmented. Implementation details are discussed and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 30 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/algorithm.html"><![CDATA[Algorithm]]></category>
		<category domain="http://resources.bnet.com/topic/3d.html"><![CDATA[3D]]></category>
		<category domain="http://resources.bnet.com/topic/reed+elsevier+inc..html"><![CDATA[Reed Elsevier Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/implementation+detail.html"><![CDATA[Implementation Detail]]></category>
		<category domain="http://resources.bnet.com/topic/engineering.html"><![CDATA[Engineering]]></category>
	</item>
	<item>
		<title><![CDATA[Simultaneous Truth and Performance Level Estimation (STAPLE): An Algorithm for the Validation of Image Segmentation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=123404]]></link>
		<description><![CDATA[Characterizing the performance of image segmentation approaches has been a persistent challenge. Performance analysis is important since segmentation algorithms often have limited accuracy and precision. Interactive drawing of the desired segmentation by human raters has often been the only acceptable approach, and yet suffers from intra-rater and inter-rater variability. Automated...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/algorithm.html"><![CDATA[Algorithm]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/variability.html"><![CDATA[Variability]]></category>
		<category domain="http://resources.bnet.com/topic/performance+analysis.html"><![CDATA[Performance Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/engineering.html"><![CDATA[Engineering]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[The Products Must Match The Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345576]]></link>
		<description><![CDATA[Consumer opinion research has a well-established track record, stretching over the past five or six decades. Conducting opinion research among businesses, however, is much more problematic. This is particularly evident at the simplest level of analysis, customer segmentation. However, segmentation techniques are evolving and techniques that were common practice in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Apr 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/group.html"><![CDATA[Group]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Three Validation Metrics for Automated Probabilistic Image Segmentation of Brain Tumors]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=123376]]></link>
		<description><![CDATA[The validity of brain tumor segmentation is an important issue in image processing because it has a direct impact on surgical planning. This paper examines the segmentation accuracy based on three two sample validation metrics against the estimated composite latent gold standard, which was derived from several experts' manual segmentations...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 23 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/john+wiley+%2526+sons+inc..html"><![CDATA[John Wiley & Sons Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/engineering.html"><![CDATA[Engineering]]></category>
	</item>
	<item>
		<title><![CDATA[Statistical Validation of Image Segmentation Quality Based on a Spatial Overlap Index: Scientific Reports]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=123365]]></link>
		<description><![CDATA[Magnetic resonance imaging MRI provides indispensable information about anatomy and pathology, enabling quantitative pathologic and clinical evaluations. Segmentation is an important image-processing step by which regions of an image are classified according to the presence of relevant anatomic features. The DSC value is a simple and useful summary measure of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/association+of+university+radiologists.html"><![CDATA[Association Of University Radiologists]]></category>
	</item>
	<item>
		<title><![CDATA[Level Set-Based Integration of Segmentation and Computational Fluid Dynamics for Flow Correction in Phase Contrast Angiography]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=123473]]></link>
		<description><![CDATA[The objective of this paper is a novel method to correct flow data from magnetic resonance phase contrast (MR-PC) angiography, based on combining computational fluid dynamics and segmentation in a level set framework, was developed and tested in this study. Applying this procedure to both synthetic and clinical data, significant...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Dec 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/integration.html"><![CDATA[Integration]]></category>
		<category domain="http://resources.bnet.com/topic/association+of+university+radiologists.html"><![CDATA[Association Of University Radiologists]]></category>
	</item>
	<item>
		<title><![CDATA[Customer Segmentation: The Most Powerful Marketing Tool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96417]]></link>
		<description><![CDATA[From the executive summary: â€˜The goal of a segmentation system is to identify groups in which the customers are as much alike as possible and greatly differentiated from customers in other segments. If the segmentation system is well designed, members of a segment have similar interests, attitudes and behaviors, and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Multiscale Segmentation of the Aorta in 3D Ultrasound Images]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=123496]]></link>
		<description><![CDATA[Fast, reliable segmentation of the abdominal aorta from three dimensional ultrasound remains a difficult problem. Standard methods based on local information like thresholding, region growing or active contours fail in separating the arteries from the veins and suffer from the lack of homogeneity of the vessel intensity and from the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 16 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/3d.html"><![CDATA[3D]]></category>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[President]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+college.html"><![CDATA[Harvard College]]></category>
	</item>
	<item>
		<title><![CDATA[Case Study: Microsoft 'pain point' campaign gets boost from segmentation.(Database Segmentation)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200305/ai_n25858568]]></link>
		<description><![CDATA[Byline: CAROL KROL    Byline: CAROL KROL  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/database.html"><![CDATA[database]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Market Definition, Segmentation, And Positioning: An Integrated Approach]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96381]]></link>
		<description><![CDATA[From the executive summary: â€˜Market definition, segmentation, and positioning are distinct forms of analysis, each with its own contribution to marketing strategy. Each task is distinct, with its own analytic framework and systematic place in marketing strategy. The paper describes a structured approach that integrates these analyses to obtain answers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Apr 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/ohio+state+university.html"><![CDATA[Ohio State University]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Developing An Effective Segmentation Scheme]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77861]]></link>
		<description><![CDATA[The article seeks to develop an efficient and detailed scheme of customer segmentation. The same is imperative in any marketing exercise to zero on the exact end consumer profile. The paper details out a survey-developed attitudinal segmentation scheme that separates some hypothetical chain-store customers into 4 clusters. This segmentation is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 15 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/primedia+inc..html"><![CDATA[Primedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PRM</category>
		<category domain="tickers">PRM</category>
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